Business Details
30 Years
experience
Emergency
services
Your Trusted Travel PR Partner in London
As a seasoned PR and communications agency specialising in travel, hotel, and lifestyle markets, we have built a reputation for strategic storytelling over 29 years. Our team combines deep industry knowledge with proactive media relations to create impactful campaigns that drive brand growth. With direct access to senior directors, clients benefit from tailored strategies informed by decades of experience across global travel sectors. Our crisis management expertise and extensive media network ensure brands maintain credibility in dynamic environments.We prioritise long-term partnerships, evidenced by clients like Visit Faroe Islands and Kirker Holidays who have collaborated with us for over 15 years. Our approach integrates traditional PR with influencer engagement and content creation to maximise audience reach. Recognised by industry leaders like AITO, we remain committed to evolving with market trends while maintaining core values of transparency and results-driven service.
Services
Media Relations
Influencer Campaigns
Content Creation
Crisis Management
Strategic PR
Travel Industry PR
Brand Storytelling
Communications Strategy
Tourism Marketing
Luxury Hospitality PR
Details
- Year established: 1996
Highlights and features
- We have 29 years of specialist experience in travel PR
- Direct access to Directors with industry expertise
- Proven crisis management expertise from 25+ years
- 24/7 emergency PR support available
- Extensive media contacts across travel sectors
What people say
First-class services
Instrumental in reaching goals
Pleasure to work with
Effective extension to the team
Multi-award winning
Services
Traditional Media Relations
We act as your brand's media representative, using proactive and reactive strategies to secure coverage in consumer and trade publications. Our team leverages 29 years of journalist relationships to position clients as industry thought leaders. With tailored press office support, we ensure consistent brand messaging across all media channels while delivering measurable PR outcomes.
Influencer Management
Our influencer campaigns identify authentic brand ambassadors who resonate with target audiences. We create strategic partnerships that amplify brand reach through curated content creation. By aligning influencers with client values, we build trust and drive engagement across travel, hospitality, and lifestyle sectors while maintaining brand integrity.
Content Creation
We develop compelling content that enhances brand authority and SEO performance. Our team crafts narratives that highlight unique selling points across blogs, press releases, and marketing materials. By aligning content with audience needs, we increase brand visibility and engagement while supporting broader PR objectives through valuable storytelling.
Crisis Management
With experience handling high-profile industry crises, we provide strategic counsel during challenging situations. Our team develops proactive response strategies and manages media communications to protect brand reputation. Available 24/7, we ensure timely, consistent messaging that maintains stakeholder trust and mitigates reputational damage through proven crisis resolution frameworks.
Strategic Communications
We develop tailored PR programmes aligned with business objectives, combining traditional and digital tactics for maximum impact. Our strategic approach includes market analysis, competitor benchmarking, and campaign planning that evolves with industry trends. By maintaining senior-level oversight, we ensure strategic consistency and deliver measurable business outcomes through integrated communications.
People
Sue Ockwell
Founder Director
With over 30 years in travel PR, Sue founded Travel PR in 1997 after leading AITO. She specialises in strategic communications and crisis management for luxury travel brands, combining industry expertise with media relations to deliver impactful campaigns.
Julia Farish
Director
Julia brings 20+ years of travel PR experience, having worked with global hotel brands like Four Seasons and IHG. She specialises in corporate communications and media relations, delivering ROI-focused campaigns for tourism boards and luxury hospitality clients through strategic storytelling.
Gemma Minto
Associate Director
Gemma has 15 years' experience in luxury travel PR, including launching Four Seasons London. She focuses on brand storytelling for hotels and travel companies, creating campaigns that highlight unique selling points through media and influencer partnerships.
Jane Collyer
Associate Director
With 20 years in travel PR, Jane specialises in promoting luxury hotels and tourism destinations. She has secured international media coverage for boutique properties and hospitality brands, leveraging extensive press contacts to create impactful PR strategies.
Russell Wheldon
Associate Director
Russell combines 30 years of travel industry experience with marketing expertise. His focus on trade development and strategic partnerships helps clients access new markets, supported by his Chartered Institute of Marketing qualifications and industry network.
Questions
What travel sectors does Travel PR specialise in?
We specialise in travel, hotel, and lifestyle markets including luxury hospitality, independent hotels, tour operators, tourism boards, and lifestyle brands across property, wellness, and food sectors.
How does Travel PR handle crisis communications?
Our team manages PR crises with proactive strategies developed over 25+ years. We provide 24/7 support, crafting timely responses that protect brand reputation through consistent messaging and media management.
Can Travel PR work with international clients?
Yes, we work with clients globally, leveraging our extensive international media contacts and understanding of regional travel markets to deliver effective PR campaigns across different cultural contexts.
What makes Travel PR different from other agencies?
We offer senior-level direct access, 29 years' specialist experience, and a collaborative approach combining traditional PR with digital strategies. Our industry relationships and crisis management expertise set us apart.
How do you measure PR campaign success?
We measure success through media coverage quality and quantity, brand sentiment analysis, audience engagement metrics, and business outcomes like lead generation or market penetration improvements.
Do you offer influencer marketing services?
Yes, we create influencer campaigns that turn ambassadors into brand advocates. Our approach focuses on authentic partnerships that align with client values to drive engagement and trust among target audiences.
Reviews (3)
Ian Jones
Apr 27, 2021
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Positive:Professionalism,Quality
I have worked with Travel PR on a number of design projects and have always found them to be highly professional and a pleasure to work with.
I have worked with Travel PR on a number of design projects and have always found them to be highly professional and a pleasure to work with.
Huw Owen
Apr 07, 2021
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I've known Sue and the team at Travel PR for many years. When we eventually had the chance to work with her it was a pleasure, and we got a huge amount from it. The reality of modern PR is you need wisdom, judgement, great articulation and speed - and Sue's team have that in spades. I would recommend them.
Simon Lowe
Dec 16, 2018
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Superb PR support; thoughtful and measured perfectly to meet our needs. Professional, fast and effective but with a personal touch that builds confidence.
