Business Details
42 Years
experience
Your Dream Wedding Dress Awaits in Bournemouth
Chameleon Bride has been a trusted name in bridal fashion since 1984, celebrating over four decades of excellence in Bournemouth and the surrounding regions. Our boutique offers an unparalleled selection of wedding dresses sourced from renowned global designers, catering to diverse tastes, sizes, and budgets. With a team of passionate experts, we prioritise personal service, ensuring every bride feels confident and cherished throughout their journey. Our commitment to quality is reflected in our 250+ five-star reviews, highlighting our dedication to creating memorable experiences. We pride ourselves on staying ahead of trends while maintaining timeless elegance, offering both new and sample gowns at competitive prices.Our sister shop specialises in Mother of the Bride/Groom attire, complemented by accessories like hats and shoes. As the sole Dorset member of the Retail Bridal Association, we uphold rigorous standards of professionalism and customer protection. Our teams expertise, combined with a warm, inclusive atmosphere, makes us a leader in the bridal industry. We embrace innovation through digital tools, such as appointment reminders and dress tracking systems, to enhance convenience. Every visit to Chameleon Bride is designed to be joyful, stress-free, and tailored to the individual needs of our clients.
Services
Wedding Dresses
Mother of the Bride Attire
Bridal Alterations
Sample Gowns
Accessories
Details
- Year established: 1984
Highlights and features
- We offer over 40 years of expertise in bridal fashion.
- Our team includes certified seamstresses with decades of experience.
- We guarantee a curated selection of gowns from global designers.
- Our 250+ five-star reviews reflect our commitment to excellence.
- We provide free RBA-backed insurance for all wedding dresses.
Associations and certifications
- Retail Bridal Association
What people say
Friendly staff
Unmatched selection
Stress-free experience
Expert alterations
Beautiful gowns
Services
Wedding Dresses
Chameleon Bride offers an extensive range of wedding dresses from international designers, including A-Line, Ball Gown, Mermaid, and Boho styles. Available in sizes 8-24, our collection features fabrics like lace, satin, and tulle. Each gown is selected to ensure quality and timeless elegance, with prices ranging from 1,100 to 2,340. Sample sale gowns are also available at discounted rates.
Mother of the Bride Attire
Our Mother of the Bride/Groom shop provides co-ordinated outfits in diverse styles, from classic to contemporary. Available in sizes 6-26, garments are crafted from premium materials like crepe and mikado. Prices range from 330 to 975, with expert guidance to ensure perfect coordination with bridal ensembles.
Bridal Alterations
Professional alterations are performed by experienced seamstresses with over 25 years of expertise. Services include hemming, beadwork, and structural adjustments to ensure a flawless fit. Our team uses precision techniques to maintain garment integrity while meeting individual style preferences.
Sample Sale Gowns
Sample sale gowns offer high-quality wedding dresses at reduced prices, ranging from 500 to 900. These pre-owned samples are available off-the-peg in sizes 8-24, with limited alteration capacity (1-2 sizes). Ideal for budget-conscious brides seeking designer styles.
Accessories
We provide coordinating accessories including hats, shoes, and handbags to complete bridal and occasionwear ensembles. Our collection is designed to complement dresses while offering comfort and style, ensuring every detail aligns with the client's vision.
People
Anneliese Ward
Owner
Anneliese transitioned from law to bridal fashion in 2016, bringing strategic vision to Chameleon Bride. She champions animal welfare through The Sanctuary Collection, donates to charity, and leads industry innovation as an RBA committee member.
Sophie
Manager
As Manager, Sophie combines retail expertise with organisational skills to ensure seamless operations. Fluent in Dutch, she oversees collections and client relations, creating a welcoming atmosphere that brides describe as 'relaxing and joyful'.
Caroline
Seamstress
With 25+ years in bridal tailoring, Caroline specialises in bespoke alterations. Her artistic background and attention to detail ensure precision in every stitch, guiding brides through fittings with patience and care.
Rosanna
Seamstress
Rosanna brings 14+ years of experience in bridal and occasionwear alterations. Her Sicilian heritage influences her meticulous approach, ensuring flawless fits that highlight each client's unique beauty.
Kaitlin
Bridal Consultant
Kaitlins trendsetting eye and artistic flair help brides select gowns that reflect their personality. She balances creativity with practicality, ensuring clients feel confident and joyful in their choices.
Questions
How do I book an appointment?
Use our online calendar to schedule a free bridal or Mother of the Bride appointment. LGBTQ+ options and special requests are also available via our website.
Do you offer payment plans?
We provide flexible payment options for all gowns, including deposits with balances due upon collection.
Can I bring children to my appointment?
Children under 10 are not permitted due to our alcohol licence. Guests aged 10-18 are welcome, but no alcohol will be served.
What is your return policy?
Wedding dresses are custom-ordered and non-refundable, but RBA-backed insurance covers involuntary shop closure scenarios.
Are sample gowns available?
Yes, we offer sample gowns in sizes 8-24 at discounted prices, with alterations limited to 1-2 sizes.
Do you cater to same-sex weddings?
Absolutely. We provide inclusive services and dedicated appointment options for LGBTQ+ brides.
Reviews (2)
Lorraine Walters
Dec 07, 2021
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Lovely outfits, lady who helped me was very friendly and knowledgeable, went away with a complete outfit for my sons wedding would highly recommend
Annabelle Wardle
Nov 18, 2021
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Lovely shop with great choice of outfits. Really lovely lady serving me too (sorry cannot remember her name!) Made me try things I never would have and I loved one of them. Thanks!
