Business Details
Your Perfect Wedding Dress Awaits in Southampton
Established by Imogen, a fashion retail professional with firsthand experience of the wedding planning journey, Ava Louise Bridal offers a curated selection of wedding gowns in a serene, appointment-only environment. Our Southampton-based boutique prioritises individual attention, ensuring brides feel relaxed and confident throughout their dress selection process. With collections from renowned designers like Enzoani and Willowby, we combine style versatility with expert guidance to create lasting memories.Our team understands the emotional significance of finding 'the one' and maintains rigorous standards of service, from initial consultation to final alterations coordination. We operate with transparency, providing clear pricing structures and comprehensive support for both local and destination brides.
Services
Wedding Dress Sales
Private Appointments
Alteration Coordination
Sample Sales
Designer Collections
Highlights and features
- We offer private appointments for personalised attention
- Our curated designer collections feature exclusive international brands
- All fittings conducted in a stress-free, luxurious environment
- 20-year fashion retail expertise informs our bridal expertise
- Transparent pricing with clear payment structures
What people say
Exceptional service
Luxurious setting
Stress-free experience
Expert guidance
Beautiful gown selection
Services
Wedding Dress Sales
Our curated collection features designer wedding dresses from international brands including Enzoani and Willowby. Brides can explore diverse styles from lace A-lines to beaded Boho designs during private appointments. Each gown selection includes expert styling advice and professional measurements to ensure perfect fit and timing for delivery.
Private Appointments
Exclusive 90-minute appointments allow brides to explore our collection without time pressure. Sessions include professional styling assistance and space for family or friends to provide input. Our appointment system ensures dedicated attention while maintaining a relaxed, luxurious atmosphere for decision-making.
Alteration Coordination
We coordinate professional alteration services through recommended third-party experts. Brides receive guidance on optimal fitting timelines and preparation. Final dress steaming is provided complimentary at our boutique prior to collection, ensuring perfect presentation on the wedding day.
Sample Sales
Selected pre-owned sample dresses available at significant discounts, offering cost-effective options without compromising quality. These exclusive pieces represent various designers and styles, with sizes adaptable through ordering rather than immediate availability.
Designer Collections
Curated selection featuring renowned international designers including Made with Love and Wtoo by Watters. Collections showcase diverse aesthetics from 3D floral embellishments to classic lace designs, ensuring variety while maintaining exceptional quality standards across all price points.
People
Imogen
Owner
With extensive fashion retail experience since university, Imogen established Ava Louise Bridal following her own wedding. She combines industry expertise with personal insight to create exceptional bridal experiences, prioritising customer satisfaction and maintaining rigorous service standards.
Questions
How do I book a private appointment?
Contact us via phone or email to schedule your 90-minute private consultation during our available hours.
What should I bring to my appointment?
Bring inspiration photos, preferred designers, and nude undergarments. We provide bridal shoes for trying on dresses.
Do you have sample sale dresses available?
Yes, we offer selected pre-owned sample dresses at discounted prices with various designers represented.
Can I use my own seamstress for alterations?
Yes, while we recommend our trusted professionals, you may choose any qualified seamstress for dress alterations.
What payment methods do you accept?
We require a 50% deposit via bank transfer, with remaining balance paid upon dress collection.
Do you have wheelchair access?
Our boutique has three steps but we can provide a ramp with prior notification of access requirements.
Reviews (4)
Esme Maliphant
Jan 20, 2022
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This is most wonderful bridal shop with absolutely beautiful wedding dresses to try on in a really gorgeous setting. Imogen is so knowledgeable and helpful - she really knows her designers and really cares about her brides!! I felt really comfortable throughout the appointment (despite having to strip down to my underwear to try on the dress which can be very daunting). I tried two other shops first and tried on lots of dresses but none of them compared to the dress I said yes to at Ava Louise. I am definitely a Willowby bride
In fact Imogen was so lovely and her dresses so beautiful
In fact Imogen was so lovely and her dresses so beautiful
Ellie Lloyd
Jan 15, 2022
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I had the most amazing experience at Ava Louise. I knew going in that I was so excited to try Made with Love dresses. Imogen let me and my bridal party look over the dresses in our own time and selecting the dresses to try on.
Imogen secured me in each of the dresses and allowed me to decide whether it was one to show my party. She was patient as I was deciding and always helped me move around between the spacious changing room and the glam party room. I eventually found my dress!! There was no pressure from Imogen to wrap up the appointment when I had made my decision, she allowed me plenty
Imogen secured me in each of the dresses and allowed me to decide whether it was one to show my party. She was patient as I was deciding and always helped me move around between the spacious changing room and the glam party room. I eventually found my dress!! There was no pressure from Imogen to wrap up the appointment when I had made my decision, she allowed me plenty
L. P.
Jan 14, 2022
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As soon as I was engaged I knew I wanted to visit Ava Louise and I was not disappointed! Such a beautiful shop with truly stunning dresses. Imogen was fantastic from start to finish, she gave us time to wander around trying to make the impossible decision on what dresses to try on, but was also on hand for any questions we may have and truly made me feel so relaxed. Its such a personal experience choosing your dress and Id highly recommend booking in at Ava Louise, Imogens knowledge and expertise is invaluable and I couldnt of been more pleased with the dress I chose. Thanks again
Scot Curran
Dec 29, 2021
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My fianc visited here to try on some dresses. Staff were unhelpful with selecting dress styles, there was no separate room for changing or guests, so changing happened in full view of guests, shop assistant seemed to have no boundaries with where she put her hands and overall my fianc came home crying from what should be a very fun and special experience. Would not recommend if you want a happy bride. In reply to the owner - my now wife was not informed in any way that this may be happening, it was not a special event day as far as she was aware. I'm glad to hear that these no longer happen
