Business Details
31 Years
experience
Your Trusted Financial Partner in Shoreham-by-Sea
Established over three decades ago, Pembroke Financial has built a reputation for delivering exceptional financial advice and client service. Our core philosophy centres on providing independent, unbiased guidance tailored to individual client needs. As an authorised and regulated Independent Financial Adviser (IFA), we offer comprehensive solutions in investment, retirement, and tax planning, supported by our Discretionary Investment Management service. Our team of Chartered Financial Planners combines extensive expertise with a commitment to transparency and client-centric service.Backed by the Cow Corner group, we maintain financial stability while actively supporting local communities through partnerships with arts, sports, and charitable organisations. Our approach blends tradition with innovation, ensuring clients receive time-tested strategies aligned with evolving financial landscapes. With over 1.13 billion in assets under management, we prioritise long-term relationships built on trust, integrity, and a deep understanding of each client's aspirations and concerns.
Services
Financial Planning
Investment Management
Pension Advice
Tax Planning
Mortgage Solutions
Protection Insurance
Details
- Year established: 1995
Highlights and features
- Over 30 years of experience in independent financial advisory services
- Team of Chartered Financial Planners with industry-leading qualifications
- Transparent, impartial advice prioritising client interests
- Backed by the financial security of the Cow Corner group
- Community-focused approach with local charity partnerships
Associations and certifications
- Financial Conduct Authority
- Trading Standards Buy with Confidence
What people say
Fantastic service
Highly recommend
Clear explanations
Professional expertise
Exceptional care
Services
Financial Planning
Our comprehensive financial planning service creates customised roadmaps to achieve your long-term goals. We analyse your current financial position, future aspirations, and risk tolerance to develop actionable strategies. With expertise in cash flow modelling and multi-generational planning, we help clients navigate life stages from career beginnings to retirement. Our approach combines regulatory compliance with innovative solutions tailored to individual circumstances.
Pension Advice
Specialist pension guidance covering personal, workplace, and self-invested schemes. We provide drawdown options, annuity comparisons, and tax-efficient withdrawal strategies. Our team assists with pension transfers, inheritance planning, and navigating complex regulatory requirements. With market volatility expertise, we help clients secure sustainable retirement incomes aligned with their lifestyle aspirations.
Investment Management
Discretionary investment management for individuals and institutions, managing over 1.13 billion in assets. We employ diversified portfolios across asset classes, with regular performance reviews and risk assessments. Our strategies focus on capital preservation and growth through evidence-based decision-making, supported by an experienced investment committee monitoring market trends.
Mortgage Solutions
Comprehensive mortgage advisory service covering residential, buy-to-let, and specialist schemes. We compare products across the market to find optimal rates and terms. Our advisers explain complex options simply, from capital repayment structures to equity release schemes. We support clients through the entire process, from initial application to completion.
Tax Planning
Strategic tax mitigation solutions focusing on inheritance tax reduction and capital gains optimisation. We implement tax-efficient investment vehicles and trust structures while maintaining compliance with HMRC regulations. Our approach integrates with broader financial plans to maximise asset retention for beneficiaries.
People
Seb Lewis
Financial Adviser
Chartered Financial Planner with expertise in comprehensive financial guidance. Known for personable approach and practical solutions, delivering tailored advice across investment, pension, and mortgage matters while maintaining clear communication.
Paul Grennan
Mortgage Adviser
Specialist mortgage adviser with extensive market knowledge. Recognised for exceptional client support through complex property transactions, offering clear explanations of mortgage products and navigating challenging lending requirements with professionalism.
Julie Ward
Mortgage Adviser
Experienced mortgage professional providing expert guidance on residential and buy-to-let financing. Praised for efficient service and commitment to finding optimal solutions, with particular strength in first-time buyer support and complex transaction management.
Sue
Financial Adviser
Long-standing IFA with 20+ years of experience in personal financial planning. Specialises in ethical investment strategies and retirement planning, known for empathetic approach and ability to explain complex financial concepts in accessible terms.
Ken Ozanne
Senior Adviser
Senior financial planner with over a decade of experience managing complex portfolios. Recognised for expertise in intergenerational wealth transfer and business succession planning, combining technical knowledge with client-focused communication.
Questions
What financial services does Pembroke offer?
We provide comprehensive financial planning, pension advice, investment management, mortgage solutions, tax planning, and protection insurance tailored to individual client needs.
Are Pembroke Financial Services regulated?
Yes, we are authorised and regulated by the Financial Conduct Authority (FCA) under number 228341.
How does Pembroke approach investment management?
Our discretionary investment management service employs diversified portfolios with regular reviews, focusing on capital preservation and growth through evidence-based strategies.
Can Pembroke help with first-time mortgage applications?
Yes, our mortgage advisers specialise in guiding first-time buyers through the process with clear explanations and tailored product recommendations.
What makes Pembroke different from other financial advisers?
We combine over 30 years' experience with Chartered Financial Planners, transparent advice, and community-focused values while managing £1.13bn in assets.
Does Pembroke offer retirement planning services?
Yes, we provide comprehensive retirement planning including pension drawdown options, annuity advice, and tax-efficient withdrawal strategies tailored to individual needs.
Reviews (3)
James Keeffe
Oct 18, 2020
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I highly recommend Pembroke Financial Services team to anyone looking for financial advice - they have always provided me with high quality and expert financial planning advice. They have advised me for a number of years now on a wide range of affairs and have really invested the time to understand my financial position and objectives, and they always provide the best solution that works for me. Overall, a very impressive service.
Liz Gray
Jul 30, 2020
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Positive:Professionalism
We used Pembroke Financial for our Mortgage and we have had an excellent service. They guided us through the various mortgage products with knowledge and professionalism - we will definitely be using them again and cant recommend them highly enough.
We used Pembroke Financial for our Mortgage and we have had an excellent service. They guided us through the various mortgage products with knowledge and professionalism - we will definitely be using them again and cant recommend them highly enough.
Matt
Jul 18, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
Pembroke Financial Services (Julie especially) actively went above and beyond what I expected from a mortgage adviser, they really went that "extra mile" for me and I cannot recommend them highly enough! Thank you!
Pembroke Financial Services (Julie especially) actively went above and beyond what I expected from a mortgage adviser, they really went that "extra mile" for me and I cannot recommend them highly enough! Thank you!
