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Business Details
13 Years
experience
Emergency
services
Your Trusted Insurance Partner in Hemel Hempstead
We are an experienced and dynamic niche product underwriter committed to delivering a fast, friendly, and modern service. As an approved Lloyd's Coverholder, we collaborate exclusively with rated insurers to provide a diverse range of insurance covers and competitive rates. Our portfolio includes over 20 schemes, enabling brokers to access products efficiently through our dedicated underwriting team. We prioritise service excellence, ensuring brokers can focus on client engagement while benefiting from our expertise in commercial combined, motor fleet, household liability, and property owners' insurance.

Our FCA authorisation (registration number 821614) underscores our adherence to rigorous regulatory standards, and our 24/7 online trading platform reflects our commitment to innovation and accessibility.
Services
Commercial Insurance Motor Fleet Household Liability Property Owners Liability Insurance Fleet Packages
Details
  • Year established: 2013
Highlights and features
  • We are FCA-authorised under number 821614, ensuring compliance with strict regulatory standards.
  • We offer over 20 niche insurance schemes tailored to diverse client needs.
  • Our competitive commission structures are built into all products (excluding fleet).
  • Our 24/7 online quote-and-buy platform ensures seamless broker access.
  • Our dedicated underwriting team provides expert support for complex risks.
Associations and certifications
  • Lloyd's
  • Financial Conduct Authority
Services
Commercial Combined
Our Commercial Combined policy covers manufacturers, retailers, and wholesalers with up to 2m sum insured per location. It includes premises all risks, business interruption, and public liability. Competitive rates and 25% no claims discount reward long-term clients. Ideal for SMEs seeking comprehensive coverage.
Motor Fleet
Motor Fleet policies cater to businesses with two or more vehicles, offering single-renewal convenience and claims experience rating. Benefits include lower premiums, any-driver options, and risk management discounts. Backed by major insurers, this solution simplifies fleet management for brokers and clients.
Household Liability
Household Liability insurance provides tailored coverage for standard, mid-net-worth, and non-standard homes. Features include up to 2m buildings cover, legal expenses, and 24-hour UK claims support. Designed for properties with unique risks like listed status or adverse claims history.
Property Owners
Property Owners insurance covers residential and commercial landlords with up to 2m buildings cover and 5m liability protection. It accommodates non-standard construction, unoccupied properties, and multi-property portfolios. Legal expenses and loss of rent options enhance risk management for property investors.
Liability Insurance
Liability Insurance offers up to 10m public liability cover for couriers, green energy contractors, and other trades. Options include goods in transit, employers liability, and excess of loss layers. Tailored schemes support high-risk sectors like cleaning, courier services, and electrical contracting.
People
Jon Collis
Director
Jon oversees strategic operations at Advance Insurance, leveraging extensive industry experience to drive innovation in niche insurance products.
Carly Biggerstaff
Commercial Underwriter
Carly specialises in commercial risk assessment, providing tailored underwriting solutions for complex insurance schemes.
Jack Garnish
Motor Fleet Underwriter
Jack focuses on motor fleet policies, ensuring competitive pricing and comprehensive coverage for business vehicle portfolios.
Stuart Johnson
Commercial Underwriter
Stuart supports brokers with specialist commercial insurance needs, combining technical expertise with responsive service delivery.
Daniel Ody
Motor Fleet Underwriter
Daniel provides expert underwriting for motor fleet clients, optimising risk profiles while maintaining competitive premiums.
Questions
Are you FCA registered?
Yes, we are authorised and regulated by the Financial Conduct Authority under registration number 821614.
Do you have minimum support levels?
No, we do not enforce minimum support levels, ensuring flexibility for brokers of all sizes.
How do you invoice brokers?
We issue monthly statements payable by the 25th of each month, streamlining payment processes.
Do your products include commission?
Yes, we build competitive commission levels into all products except fleet, enhancing broker profitability.
Can I get a quote for non-standard risks?
Yes, our underwriters specialise in non-standard risks—contact us directly to discuss your specific needs.
Is your online platform available 24/7?
Yes, our quote-and-buy system operates continuously, enabling brokers to manage policies at any time.