Business Details
33 Years
experience
Innovators in Scent Marketing Since 1993
The Aroma has been pioneering scent marketing technology since 1993, establishing itself as a globally recognised leader in the field. Our small, dedicated team has cultivated strong relationships with agencies, retailers, and global consumer goods companies, specialising in creating emotional brand connections through olfactory experiences. We deliver bespoke solutions for diverse clients, from household brands launching global fragrance campaigns to hotels seeking distinctive ambient scents. Our patented technologies include interactive sampling systems like Poparoma and Touch to Smell, which use encapsulation for controlled aroma release. We combine scientific expertise with creative innovation to enhance brand engagement, influence purchasing decisions, and create memorable sensory experiences.With a focus on research-backed emotional impact, we help clients leverage scent's unique ability to trigger 75% of human emotional responses. Our portfolio spans sectors including retail, hospitality, and consumer goods, with notable projects for brands like Lancme, Viktor & Rolf, and Guinness Storehouse. We provide end-to-end support from concept development to implementation, ensuring seamless integration of scent into multi-sensory marketing strategies. Our Aroma Centre offers fragrance library access and custom scent creation, while our diffusion systems create immersive brand environments. Committed to sustainability, we develop eco-friendly sampling solutions that align with modern environmental standards.
Services
Scent Diffusion
Touch to Smell
Aroma Infusion
Bespoke Fragrance Creation
Event Scenting
Retail Fragrance Solutions
Print Aroma Technology
Interactive Sampling
Brand Signature Scents
Ambient Scenting
Details
- Year established: 1993
Highlights and features
- Pioneers in scent marketing with 30+ years of industry experience
- Patented technologies like Poparoma and Touch to Smell systems
- Bespoke fragrance solutions for global brands and luxury retailers
- Scientific approach combining sensory research with creative innovation
- Sustainable eco-friendly sampling solutions for modern businesses
Services
Scent Diffusion
Our scent diffusion technology creates immersive brand environments by dispersing custom fragrances throughout commercial spaces. This system enhances customer experiences in retail stores, hotels, and exhibitions through controlled aroma release. The technology allows precise fragrance intensity adjustment to match specific brand requirements while maintaining air quality standards.
Touch to Smell
This patented technology embeds fragrance into printed materials using microcapsule encapsulation. When touched, the surface releases a burst of scent, creating interactive marketing experiences. Ideal for product packaging, magazine inserts, and point-of-sale displays, it offers a modern alternative to traditional scratch-and-sniff methods with longer-lasting aroma retention.
Bespoke Fragrance Creation
We develop unique signature scents tailored to brand identities through our Aroma Centre facility. Our perfumers work with clients to create olfactory profiles that align with brand values and target audience preferences. The process includes fragrance testing, modification, and final formulation for commercial application across various mediums.
Interactive Sampling
The Poparoma system delivers fragrance samples through a push-button mechanism without requiring power sources. This portable solution allows multiple scents to be displayed simultaneously without cross-contamination. Designed for retail environments and product launches, it provides consistent aroma delivery for up to eight weeks with minimal maintenance requirements.
Aroma Infusion
Our infusion technology embeds fragrance into paper, card, or polymer beads for gradual aroma release. This solution works for product packaging, promotional materials, and ambient scenting applications. The fragrance intensity and longevity can be customised to suit different environments and marketing objectives while maintaining material integrity.
Questions
How does scent marketing enhance brand engagement?
Scent triggers 75% of emotional responses, creating stronger brand recall and positive associations when strategically used in customer environments.
Can you create custom fragrances for specific brands?
Yes, our Aroma Centre develops bespoke scents tailored to brand identities through collaborative formulation with client teams.
What technologies do you offer for retail environments?
We provide scent diffusion systems, touch-to-smell print technology, and interactive sampling solutions designed for retail spaces.
Are your scent solutions environmentally friendly?
We prioritise sustainable practices, including eco-friendly sampling methods and biodegradable fragrance compounds where possible.
How long do your fragrance installations last?
Duration varies by solution - Poparoma devices last up to 8 weeks, while ambient scenting systems provide continuous coverage with regular maintenance.
Do you work with international clients?
Yes, we collaborate with global brands and agencies across multiple continents for both localised and international campaigns.
