Business Details
Your Trusted B2B Demand Generation Partner in Reading
At Quantum Marketing Group, we specialise in delivering high-impact B2B demand generation solutions tailored to the technology sector. With over three decades of experience, our approach combines deep audience insights, strategic planning, and award-winning creativity to generate sales-ready leads and measurable ROI. Our team leverages advanced data analytics and propensity modelling to identify high-value accounts, ensuring targeted campaigns that align with client objectives.We prioritise long-term partnerships, offering end-to-end services from brand strategy to campaign execution, while maintaining a relentless focus on delivering a 50:1 return on marketing investment. Our client-centric methodology, supported by a database of 4 million+ companies and 8.2 million buyer insights, has consistently driven 500 million in sales pipeline growth over the past year. Recognised by industry leaders like SAP and Google Cloud, we combine technical expertise with creative storytelling to cut through market noise and deliver results that speak for themselves.
Services
B2B Demand Generation
Account-Based Marketing
Channel Partner Services
Creative and Content
Data and Insights
Highlights and features
- We deliver a consistent 50:1 ROI on marketing spend through data-driven strategies
- Our 30+ years of B2B tech marketing experience informs every campaign
- We combine 8.2 million buyer insights with propensity modelling for precision targeting
- Award-winning creative team specialises in cutting through B2B market noise
- Proven success in generating sales-ready leads for global tech brands like SAP
What people say
50:1 ROI
Sales-ready leads
Strategic expertise
Award-winning creativity
Proven results
Services
B2B Demand Generation
Our B2B demand generation services combine data analytics and targeted outreach to deliver qualified leads. We use propensity modelling and audience insights to identify high-value prospects, ensuring campaigns generate measurable ROI. Our approach focuses on converting interest into actionable sales opportunities through strategic nurturing and engagement.
Account-Based Marketing
Quantum's account-based marketing leverages detailed market research and personalised content to engage target accounts. We develop tailored strategies that align with specific organisational needs, using targeted advertising and one-to-one outreach to drive conversions. Our ABM framework ensures measurable engagement and pipeline growth for tech vendors.
Channel Partner Services
We help technology vendors maximise channel partner performance through strategic enablement and campaign execution. Our services include partner acquisition, co-marketing initiatives, and performance analytics to optimise channel ROI. Quantum's expertise ensures seamless collaboration and revenue growth across partner networks.
Creative and Content
Our creative team develops compelling B2B marketing assets that cut through industry noise. From brand refreshes to campaign-specific materials, we combine storytelling with data-driven insights to create engaging content that resonates with tech decision-makers and drives audience action.
Data and Insights
Quantum's data platform provides actionable insights through 8.2 million buyer profiles and 4 million company records. We use intent data, technographic analysis, and behavioural metrics to inform campaign strategies, ensuring precise targeting and optimised marketing performance for technology marketers.
Questions
What B2B demand generation services do you offer?
We provide end-to-end demand generation including audience targeting, campaign execution, lead nurturing, and ROI measurement tailored to technology vendors.
How do you ensure marketing ROI for clients?
Through data-driven targeting, propensity modelling, and performance tracking that consistently delivers 50:1 ROI across our client campaigns.
What industries do you specialise in?
We focus exclusively on B2B technology marketing, serving software, hardware, and IT services providers globally.
How do you measure campaign success?
We track metrics like lead quality, sales conversion rates, and ROI, providing regular reporting against predefined KPIs.
Can you help with international market expansion?
Yes, our data platform and channel marketing expertise support global campaign execution across multiple regions.
Reviews (4)
Robert Elms
Aug 30, 2020
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Digital Marketing Agency specialising in B2B Tech - some hugely talented people work here and the client list is first class. Highly recommended...
Andrew
Aug 28, 2019
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Awful company, we receive weekly cold calls from them claiming to be from other IT manufacturers phishing for information about our environment and potential projects. Avoid at all costs!
Andrew
Aug 19, 2018
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It is a good place to work if you want to get into IT and Telemarketing. There seemed to be good career progression available, and the company is ambitious. I didn't accept the job I was offered for personal reasons, but if the chance came around again I would definitely seriously consider taking the job.
David Strassen
Jan 24, 2018
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Hopeless. Got asked to. Interview for one of their roles. Never called me and did not respond to emails. Very unprofessional
