Business Details
Expert Commercial Strategy Consultant in Bristol
With over 25 years of operational experience across medical, manufacturing, and SaaS industries, I specialise in transforming revenue chaos into predictable growth engines. My approach combines strategic clarity with systematic buyer journeys, leveraging the Piece of Piss Formula (PoP) to harmonise marketing and sales operations. I work closely with founder-led, family-owned, and employee-owned businesses to reduce owner dependency, enhance profitability, and implement scalable systems.My expertise spans commercial strategy stress-testing, revenue operations design, and market activation, with a focus on B2B services and product-led growth. Clients benefit from my hands-on experience as founder of Noisy Little Monkey, a multi-award-winning digital marketing agency, and my status as a former HubSpot Diamond Partner. I prioritise businesses that value ethical practices and human-centric growth over superficial purpose statements.
Services
Commercial Strategy
Revenue Operations
Market Activation
Buyer Journey Design
Strategic Consultation
Highlights and features
- 25+ years operational experience across medical, manufacturing, and SaaS sectors
- Proven EPIs (Essential Performance Indicators) framework for profit-driven decisions
- Specialised in B2B services and product-led growth strategies
- Hands-on experience scaling agencies and implementing scalable systems
- Ethical focus on businesses valuing people as much as profit
Associations and certifications
- HubSpot Diamond Partner
What people say
Forecasting with 85% accuracy
Integral part of the team
Clear results within days
Demonstrable improvement
Solves unsolvable integration problems
Services
Commercial Strategy
Stress-test growth assumptions to identify revenue limitations. Design systematic strategies that break through ceilings without amplifying existing problems. Focus on profit-driven decisions through Essential Performance Indicators (EPIs) rather than vanity metrics. Specialise in market entry, product launch activation, and competitive positioning for B2B businesses.
Revenue Operations
Design systematic buyer journeys from stranger to repeat customer. Optimise lead generation, marketing-sales handover, and sales processes using proven frameworks. Implement automation where appropriate while maintaining human creativity. Specialise in HubSpot integration and data-driven dashboard design for actionable insights.
Market Activation
Transform brand awareness into revenue through strategic market activation. Focus on geographic expansion, product launch frameworks, and competitive displacement tactics. Integrate commercial strategy with revenue operations for seamless conversion. Specialise in creating qualified lead generation systems for B2B environments.
Buyer Journey Design
Map current customer journeys using collaborative tools. Implement systematic buyer journeys with appropriate automation levels. Focus on removing drudgery from sales processes while enhancing human interaction. Specialise in creating repeatable, scalable conversion paths for B2B services and products.
Strategic Consultation
Provide expert guidance on breaking revenue plateaus through strategic clarity. Focus on founder-led businesses seeking reduced owner dependency. Implement systems for predictable forecasting and improved profitability. Specialise in transitioning businesses from chaotic growth to structured, sustainable expansion.
People
Jon Payne
Founder
25+ year B2B growth expert and former HubSpot Diamond Partner. Founded Noisy Little Monkey, a multi-award-winning agency. Developed the Piece of Piss Formula (PoP) for scalable business growth. Specialises in transforming revenue chaos into predictable systems for founder-led businesses.
Questions
What commercial strategy services do you offer?
I specialise in growth strategy stress-testing, revenue operations design, and market activation for B2B businesses seeking predictable growth.
How do you approach revenue operations?
I map current customer journeys, implement systematic buyer journeys, and optimise sales processes using 25+ years of operational experience.
Which industries do you work with?
I have extensive experience in medical, manufacturing, and SaaS sectors, with transferable strategies across B2B industries.
How do you measure success?
Through Essential Performance Indicators (EPIs) focused on gross profit, net profit, and EBITDA improvements rather than vanity metrics.
What makes your approach different?
The Piece of Piss Formula (PoP) combines strategic clarity with operational execution, avoiding generic templates for tailored solutions.
Reviews (4)
Brace Alzheimers
May 14, 2021
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Can not recommend Jon Payne and his team enough. Jon dropped everything to help the team with some technical SEO issues and was able to get the site back on Google after the web developer de-indexed it. Thanks to Jon's technical know how he was able to save the charity a lot of time, money and stress.
Emanuela Mafteiu
Nov 20, 2020
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Positive:Professionalism,Quality
Ste proved to be a fantastic person to work with. He understands complex SEO matters and he explains them very well. Always full of enthusiasm and dedication both inspiring and motivating. Energetic and broad-minded SEO expert - that's him! His support and hard work is very much valued and appreciated by our Team. Thank you, Ste!!
Ste proved to be a fantastic person to work with. He understands complex SEO matters and he explains them very well. Always full of enthusiasm and dedication both inspiring and motivating. Energetic and broad-minded SEO expert - that's him! His support and hard work is very much valued and appreciated by our Team. Thank you, Ste!!
Lily Howell
Aug 02, 2020
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Positive:Professionalism,Quality
I've had workshops with Josh and Ste on various topics, programs & processes and always come away feeling motivated. The staff at Noisy Little Monkey are a truly wonderful bunch, I always look forward to our meetings and it's refreshing to work alongside a team that just "gets it".
I've had workshops with Josh and Ste on various topics, programs & processes and always come away feeling motivated. The staff at Noisy Little Monkey are a truly wonderful bunch, I always look forward to our meetings and it's refreshing to work alongside a team that just "gets it".
Hazel Lush
Jun 28, 2020
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Had a really helpful (and hilarious) session with Jon Payne RE our company's SEO. If you're looking for support with SEO or marketing in general I really recommend Noisy Little Monkey. Their events (and I've been to a few) are practical and low on 'fluff' and I found the SEO work the same. They are also not shying away from important work addressing diversity in marketing, which I'm sure many are. Winners all round.
