Business Details
26 Years
experience
Your Trusted PR Partner for Sports & Outdoor Brands
Founded in 2000 by Stephanie Briggs, Spring PR has established itself as a trusted partner for sports and outdoor lifestyle brands seeking impactful public relations and marketing solutions. Our team combines deep industry knowledge with a personable approach, delivering tailored campaigns that amplify brand voices while maintaining authenticity. With over 25 years of experience, we leverage strategic PR, influencer marketing, and event management expertise to help clients like Polartec and Osprey achieve sustainable growth.Our commitment to environmental stewardship through initiatives like EOCA membership reflects our belief in preserving the natural world that inspires our work. Backed by a close-knit team of certified professionals, including Google Ad specialists and seasoned account directors, we provide data-driven strategies that balance creativity with measurable results. Our 25th anniversary rebranding demonstrates our ability to evolve while staying true to core values of collaboration, innovation, and client-centric service delivery.
Services
Public Relations
Influencer Marketing
Media Buying
Content Creation
European Coordination
Retailer Support
Social Media
Details
- Year established: 2000
Highlights and features
- We offer 25 years of specialist experience in outdoor lifestyle brand marketing
- Our team includes certified Google Ad specialists and industry-recognized professionals
- We implement tailored campaigns combining PR, influencer marketing and digital strategies
- Our European coordination services streamline international brand representation
- We maintain a 25-year track record of successful client partnerships with industry leaders
Associations and certifications
- European Outdoor Conservation Association (EOCA)
Services
Public Relations
Our strategic PR campaigns amplify brand visibility through media relations, press releases, and crisis management tailored to sports and outdoor lifestyle markets. We leverage industry connections and storytelling expertise to secure targeted media coverage, helping clients like Polartec and Hydro Flask build brand authority while aligning with sustainability values that resonate with outdoor audiences.
Influencer Marketing
We connect brands with authentic influencers who share genuine connections with their audiences. Our approach focuses on creating meaningful partnerships that drive engagement through credible product endorsements. By matching brands with influencers whose values align with their mission, we deliver campaigns that convert followers into loyal customers while maintaining organic brand representation.
Content Creation
Our content team produces compelling written, photographic, and video assets designed for social media impact. From blog posts to branded video campaigns, we create content that tells authentic brand stories while optimizing for platform-specific engagement. Our strategic approach ensures consistent messaging across digital channels, enhancing brand recognition and audience interaction.
European Coordination
We streamline cross-border marketing efforts through our European network of partner agencies. This service includes market-specific strategy development, regulatory compliance guidance, and localized campaign execution. By bridging cultural and logistical gaps, we help brands maintain consistent messaging while adapting to regional market nuances across international territories.
Event Management
We design immersive brand experiences through physical and digital events that connect clients with media and influencers. From ski industry showcases to sustainability-focused gatherings, our events combine strategic planning with creative execution to create memorable brand interactions that drive media coverage and foster industry relationships.
People
Stephanie Briggs
Founder
With 25 years of experience in outdoor marketing, Stephanie established Spring PR to bridge the gap between sports brands and their audiences. Her leadership has secured partnerships with industry leaders like Polartec while maintaining the agency's commitment to environmental stewardship through EOCA membership.
Jo Lowe
Account Director
As Account Director, Jo oversees strategic client campaigns while mentoring junior team members. Her expertise in sustainable brand development has helped position Spring PR as a leader in ethical outdoor marketing, working with clients like Hydro Flask on award-winning initiatives.
Abbie Baynes
Account Director
With nearly a decade at Spring PR, Abbie specializes in media relations and campaign execution. Her ability to secure high-impact coverage for clients stems from deep industry connections and innovative pitching strategies that consistently deliver measurable results for outdoor brands.
Naomi Prictor
Senior Account Manager
Over five years at Spring PR, Naomi has developed expertise in influencer marketing and digital campaign management. Her transition from fashion to outdoor marketing reflects the agency's ability to attract versatile talent who thrive in the dynamic outdoor lifestyle sector.
Jeremy Humphries
Digital Marketing Campaign Manager
As a certified Google Ad specialist, Jeremy leads digital marketing initiatives that combine technical expertise with outdoor industry knowledge. His campaigns consistently deliver ROI improvements for clients through targeted online advertising strategies and data-driven optimization techniques.
Questions
What outdoor brand specialisms do you offer?
We specialize in sports, outdoor, and active lifestyle brands across skiing, hiking, cycling, and water sports sectors, with proven expertise in launching technical products and sustainability campaigns.
How do you measure campaign success?
We use a combination of media coverage analysis, engagement metrics, and sales impact assessments to provide comprehensive ROI reports tailored to each client's specific objectives.
Can you support international brand campaigns?
Our European coordination services connect brands with local markets through our network of partner agencies, ensuring consistent messaging while adapting to regional market requirements.
What sustainability initiatives do you support?
We're active members of EOCA, contributing to environmental conservation projects, and integrate sustainable practices into all campaigns through responsible marketing strategies and eco-conscious partnerships.
How do you select brand ambassadors?
We match brands with influencers who share authentic connections to outdoor activities, ensuring genuine engagement through our rigorous vetting process and relationship management expertise.
What event formats do you manage?
We create physical pop-ups, digital gatherings, and hybrid experiences tailored to brand needs, including our annual LDN Pop Up and Camp Out events that combine product showcases with immersive outdoor experiences.
Reviews (4)
Helen Hyde
Jan 14, 2021
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Spring PR is a professional, experienced and conscientious PR and marketing agency to work with. They have real expertise in the outdoors brands sector and are easy to get along with. We really enjoy working with them.
Pete Webb
Nov 18, 2020
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I have known and worked with Stephanie for nearly ten years and her level of professionalism is exactly what you would expect from an industry leading PR company. If you are in the active outdoor, ski or fitness sectors and need someone with loads of experience then Steph and her team are second to none.
Jammyjaime
Aug 28, 2020
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Positive:Professionalism,Quality,Responsiveness
Professional, creative and fun - they dedicate themselves wholeheartedly to supporting their clients and consistently delivering new ideas. I've worked with Stephanie and the team for over a decade and can recommend them without reservation as an experienced, friendly and highly productive agency. A joy to work with.
Professional, creative and fun - they dedicate themselves wholeheartedly to supporting their clients and consistently delivering new ideas. I've worked with Stephanie and the team for over a decade and can recommend them without reservation as an experienced, friendly and highly productive agency. A joy to work with.
Gordon Way
Jul 17, 2020
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Cannot speak highly enough about Steph and here team. Love what they do and the way that they do it - completely professional, creative and all done with a smile and a wonderful attitude to life and work. Creative and clever, hard working and dedicated. They are a TEAM and they will be part of your TEAM. Wonderful and highly recommended.
