On Point Copywriting

Business Details

14 Years

experience

Your Trusted Partner for Copywriting Solutions

Founded in 2012, we are a Bristol-based copywriting agency dedicated to helping businesses communicate more clearly through expert planning, writing, and quality assurance. Our team of experienced professionals specialises in creating targeted content that increases sales, improves customer engagement, and avoids communication pitfalls. We combine technical writing expertise with creative flair, psychological insight, and persuasive techniques to deliver copy that meets exacting standards.

With over 130 clients served across diverse sectors, we offer tailored solutions including content calendars, tone-of-voice guidelines, SEO optimisation, and comprehensive editing processes using our proprietary 15-point checklist. Our commitment to excellence is reflected in long-term client relationships and numerous testimonials praising our ability to transform complex information into accessible, compelling content.

Services

Copywriting services Content planning Proofreading SEO writing LinkedIn content Case study writing Press releases Website copy Email newsletters Video scriptwriting

Details

Year established: 2012

Highlights and features

We have over 20 years of copywriting experience across multiple industries
Our 15-point quality assurance checklist ensures publication-ready content
Expert team specialises in SEO optimised content creation and strategy
Proven track record serving 130+ businesses since 2012
Tailored content calendars help clients maintain consistent marketing output

What people say

Clearer communication Professional expertise Exceptional quality Timely delivery Measurable results

Website

Update Listing

Services

Copywriting services

Our copywriting service transforms complex information into engaging business content. We craft compelling marketing materials, website copy, and sales collateral tailored to your target audience. Using our 15-point quality assurance process, we ensure error-free delivery while maintaining brand voice consistency. Clients benefit from our decade-plus experience producing content that drives measurable business outcomes across 30+ industry sectors.

Content planning

We create strategic content frameworks through buyer personas and tone-of-voice guidelines. Our planning service includes developing content calendars and messaging frameworks that align with business objectives. This approach helps clients maintain consistent communication while ensuring every piece of content serves a specific purpose in their marketing strategy.

Proofreading

Our proofreading service eliminates spelling, grammar, and punctuation errors while enhancing clarity and readability. Using systematic checks, we ensure technical accuracy while maintaining the original message's intent. This service helps businesses maintain professional standards in all their written communications, from website content to marketing materials.

SEO writing

We create search-engine-friendly content that balances keyword optimisation with natural readability. Our SEO writing strategy incorporates keyword research and on-page optimisation techniques to improve search rankings. This service helps businesses increase online visibility while delivering valuable content to their target audience.

LinkedIn content

Our LinkedIn content service focuses on creating engaging professional posts and profiles. We craft content that builds network connections and establishes thought leadership while maintaining brand consistency. This service helps businesses maximise LinkedIn's marketing potential through strategically developed content.

People

Huw Bendon

Founder & Lead Copywriter

Huw founded On Point Copywriting in 2012 with over 15 years' experience in professional writing. He specialises in strategic communication planning and quality assurance, having previously worked in client-side marketing roles before establishing the agency.

Questions

What types of copywriting services do you offer?

We provide comprehensive copywriting services covering website content, blog posts, marketing materials, press releases, LinkedIn content, and video scripts. Our team also creates SEO-optimised content and offers specialist writing for technical industries.

How does your content planning process work?

Our planning process creates detailed buyer personas, develops tone-of-voice guidelines, and establishes content calendars. We conduct discovery meetings to understand your business before documenting strategic frameworks that guide all writing activities.

Can you help with existing content improvement?

Yes, we offer proofreading and copy-editing services for existing content. Our 15-point quality assurance checklist identifies and corrects technical errors while enhancing clarity, flow, and effectiveness of existing materials.

How do you ensure content quality?

We apply a rigorous 15-point quality assurance process covering technical accuracy, brand consistency, and communication effectiveness. Every project undergoes multiple review stages to guarantee error-free, market-ready content.

What industries do you work with?

We have experience across 30+ industries including technology, professional services, manufacturing, and creative sectors. Our ability to grasp technical concepts quickly allows us to serve diverse clients from IT to healthcare.

How can I get started with your services?

Contact us via our Bristol office phone or email to discuss your requirements. We'll schedule a consultation meeting to understand your needs before recommending the most appropriate service package for your business.

Videos

Reviews (4)

Write a Review

Zanshin Films

Sep 22, 2019 Report

Thank you so much for your speedy, efficient and quality work on the scripts for the NHS video. As we discussed the tone of the script was very important, and it needed to convey some complex information in a simple way - I was very impressed with how you did this, in 2 revisions, and the hospital were very pleased too. I will absolutely be in touch when there are more voice over projects.
Nathan,
Zanshin Films

Kaine Shutler

Jan 03, 2019 Report

Copy is an often overlooked element of a website build. My team and I can spend hundreds of hours crafting a beautiful website, but without convincing and well-considered copy, our work is only half as effective. Thats where you come in.
Youve produced some outstanding copy for our legal and commercial clients. We trust you to make the text easily scannable to accommodate modern user behaviour, to tell an engaging story and more importantly, to write convincingly. Its no coincidence that our most successful clients have invested in your services and I make no hesitation in recommending

Glyn Rushent Glyn Rushent

Dec 29, 2016 Report

My website needed a refresh as the content had remained the same for around 5 years, I am very passionate about my business but not very good when putting it in writing.
Huw listened to what I had to say and asked me to email him a draft, he then took that and worked his magic and I was delighted with the results. It proved that Huw is a man at the top of his profession and he was also great to work with,
I would recommend Huw to all my business colleges
Well done Huw and thank you

Simon Kelly

Oct 13, 2016 Report

I have used Huw a number of times to produce professional content for my client facing brochure and marketing communications, Huw is an extremely personable individual that takes care to fully understand our requirements and delivers to a very high standard indeed - I have no reservation in wholeheartedly recommending him.
Simon Kelly
Managing Director
Excellect