Business Details
50+ Years
experience
Your Trusted Wholesale Florist Supplier in London
Established in 1975, Tom Brown Wholesale has built an enduring reputation as a trusted family-run florist supplier serving London and the South East. Our business combines decades of industry expertise with modern convenience through our extensive temperature-controlled showroom, 5,500 sq.ft floral sundries floor, and advanced online ordering platform. We pride ourselves on maintaining vast stock levels to meet diverse customer needs, offering next-day delivery of 1,000+ fresh cut flowers sourced directly from our chiller rooms and Dutch auctions.With a dedicated team including third-generation family members, we maintain personal service standards while operating a 24-hour money-back guarantee on all purchases. Our dual-site operation includes a strategically located cash & carry near major transport links, complemented by sister companies covering Northern England and Scotland.
Services
Cut Flowers
Plants
Florist Sundries
Online Shop
Cash & Carry
Next Day Delivery
Floral Foam Products
Tropical Plants
Seasonal Items
Trade Accounts
Details
- Year established: 1975
Highlights and features
- Family-run expertise spanning 48 years in the floral industry
- Next-day delivery of 1,000+ fresh cut flowers across London and SE
- 11,000 sq.ft cash & carry with natural daylight showroom conditions
- 24-hour money-back guarantee on all genuine complaints
- Third-generation family team with specialist product knowledge
What people say
Fresh flowers always
Huge selection available
Friendly approachable team
Never say no
Proactive customer service
Services
Cut Flowers
We offer 1,000+ varieties of fresh cut flowers sourced directly from our chiller rooms and Dutch auctions. Our temperature-controlled showroom maintains optimal conditions for roses, lilies, and seasonal blooms. Trade customers benefit from next-day delivery and expert sourcing for specialist requests.
Florist Sundries
Our 5,500 sq.ft upper floor houses the UK's largest foam product selection and comprehensive florist sundries. From ribbons and tools to balloons and decorative picks, we stock everything needed for professional floral arrangements. Special seasonal items available year-round.
Online Shop
Trade customers access 24/7 ordering through our advanced online platform. Register for instant access to global flower selections, with next-day delivery direct from growers or auctions. Our digital system supports credit accounts and includes a 24-hour satisfaction guarantee.
Cash & Carry
Located near major transport links, our 11,000 sq.ft facility combines fresh flower displays with sundries stock. The ground floor features a 3,000 sq.ft chilled showroom with natural daylight simulation, while the upper floor offers extensive sundries options for immediate collection.
Next Day Delivery
Our dedicated fleet ensures timely delivery across London and the South East. Orders placed within specified timeframes achieve next-day delivery, with 48-hour options for sundries. Temperature-controlled transport maintains product quality during transit to trade customers.
People
Tom Brown
Managing Director
Founder and owner with 48 years' experience in the floral industry. Oversees flower sourcing and maintains the company's commitment to quality and service standards established since 1975.
May Brown
Sundries Manager
Responsible for buying and managing the florist sundries department. Specialises in seasonal product selection, particularly Christmas decorations and accessories, ensuring comprehensive stock availability.
John Davidson
Finance Director
Manages financial operations and business development. Represents the company at industry events as part of the British Florists Association and Good Florist Guide initiatives while maintaining family connections.
Dan Mead
General Manager
Plant and pre-order specialist with 26 years' service. Coordinates inventory management and customer support, leveraging extensive knowledge of the company's product range and logistics operations.
Paula Collins
Customer Relations Manager
Handles all customer service inquiries, ensuring prompt resolution of issues. Maintains direct communication channels with trade clients to support ongoing business relationships and service improvements.
Questions
How do I open a trade account?
Complete our online registration form. Once approved, you'll gain immediate access to our online shop and wholesale pricing structures.
What delivery areas do you cover?
We deliver across London and the South East of England. Our sister companies cover Northern England and Scotland for nationwide service.
Can I visit your premises?
Yes, our 11,000 sq.ft London cash & carry is open to trade customers Monday-Saturday with early morning access available.
Do you offer credit terms?
Credit accounts are available subject to approval. Our finance team will assess applications during the trade account registration process.
How quickly can I receive orders?
Next-day delivery available for London and South East orders placed within specified timeframes. 48-hour options available for sundries and plants.
What happens if there's a problem?
We operate a 24-hour money-back guarantee on genuine complaints. Our customer service team will resolve issues promptly with replacements or credits as needed.
Reviews (6)
Anne Herbert
Dec 03, 2021
Report
I Go there all the time . They have great selection of fresh flowers and dried , also great selection of artificial flowers. The staff upstairs are knowledgeable and so helpful!! Well done to the girls upstairs. Highly recommend !!
Jackie Brooks
Mar 18, 2021
Report
Very professional Florist wholesalers. Always helpful, good quality and a fair price. I have used this wholesalers for many years and they have never let me down. In this business that is very important.
Yasmine Millen
Oct 28, 2020
Report
So much effort to set up an account. Its honestly like they dont want the business.
Paula was very unhelpful. Had to prompt several times over a year just to get an account and its still not sorted. Makes you think what their customer service would be like if you had an issue with their products or needed help. I managed to get an account set up with 4 other wholesaler within a couple of days! They have been incredibly helpful and very keen to work with me unlike Tom brown. Such a shame. Would love to support local businesses but these really dont seem to want the business.
Paula was very unhelpful. Had to prompt several times over a year just to get an account and its still not sorted. Makes you think what their customer service would be like if you had an issue with their products or needed help. I managed to get an account set up with 4 other wholesaler within a couple of days! They have been incredibly helpful and very keen to work with me unlike Tom brown. Such a shame. Would love to support local businesses but these really dont seem to want the business.
Harry Henderson
Aug 29, 2020
Report
Ordered flowers from them which turned up, only to have a disgruntled cyclist show up minutes later claiming their van driver nearly ran them over.
Flowers were average but nearly killing a cyclist at 4am is definitely worse
Flowers were average but nearly killing a cyclist at 4am is definitely worse
Henry Iduh
Nov 11, 2019
Report
Simply the best place for all kind if event, flowers are amazingly beautiful. Also the artificial flowers looks too real to be artificial. Amazing price...., All kind of vases are available at a very reasonable price.
Tim Mumford
Aug 29, 2019
Report
Been using Tom brown for 3 years now. Staff are excellent. Flower quality is brilliant. Can't fault them on anything. Will continue to use tom browns.thank you guys and girls for the job you do.
