Business Details
41 Years
experience
Trusted Source for Marketing Insights
Since 1985, WARC has been a trusted source of marketing insight and inspiration for global brands, agencies, and academic institutions. Founded to address the need for evidence-based decision-making in advertising, we provide access to research, case studies, and data tools that help clients deliver impactful campaigns. Our digital platform and advisory services combine rigorous analysis with practical strategies, enabling marketers to navigate challenges with confidence. Acquired by Ascential in 2018, we operate from the UK, US, Singapore, and China, serving over 75,000 professionals across 1,200 companies.Our partnerships with industry leaders like Spotify and the International Olympic Committee enhance our ability to deliver actionable insights. Clients praise our rigorous case studies, ROI-focused approach, and responsive advisory team, which empower strategic thinking and measurable results. With a global alumni network spanning Google, Ogilvy, and BBDO, we remain committed to advancing marketing excellence through education and innovation.
Services
Market Research
Advertising Effectiveness
Media Strategy
Creative Benchmarking
Professional Development
Details
- Year established: 1985
Highlights and features
- We provide evidence-based research and ROI-focused case studies
- Our global team includes industry experts with decades of experience
- We offer tailored advisory services to solve marketing challenges
- Our platform combines rigorous data with practical strategies
- We partner with leading organisations like the International Olympic Committee
What people say
Treasure trove
Inspiring think tank
Rigorous case studies
Prompt supports
Key source of insights
Services
Market Research
Our market research services deliver actionable insights through evidence-based analysis of global trends, consumer behaviour, and competitive landscapes. We combine proprietary data tools with expert interpretation to help marketers make informed decisions. Clients benefit from our partnerships with leading research institutions and our ability to translate complex data into strategic recommendations.
Advertising Effectiveness
We specialise in measuring and improving advertising effectiveness through rigorous case studies and benchmarking. Our methodologies track campaign performance across channels, providing clear ROI metrics and best practice guidance. The Master of Advertising Effectiveness programme offers professional development to enhance campaign outcomes through evidence-based principles.
Media Strategy
Our media strategy services analyse evolving consumption patterns and platform performance to optimise campaign reach. We provide data-driven recommendations on channel allocation, budget optimisation, and emerging opportunities. Clients receive tailored insights into digital audio, social media, and traditional media effectiveness across global markets.
Creative Benchmarking
We assess creative effectiveness through annual rankings of award-winning campaigns, identifying trends that correlate with commercial success. Our research shows 20% of creatively awarded ideas achieve measurable business outcomes. Clients gain access to frameworks for balancing innovation with proven effectiveness in creative development.
Professional Development
We offer accredited online learning programmes covering advertising effectiveness, media planning, and strategic thinking. Our Master of Advertising Effectiveness course combines video lessons, workbooks, and assessments to build practical skills. Participants join a global network of professionals from companies like Google and Publicis.
People
Nicola Tillin
Managing Director
Nicola Tillin leads WARC as Managing Director, bringing extensive experience from her previous roles at LIONS and WARC's commercial team. She focuses on solving marketing effectiveness challenges for clients.
David Tiltman
SVP, Content
David Tiltman oversees global content operations at WARC, leveraging two decades of media and marketing expertise to shape our knowledge resources and strategic insights.
Ed Pank
SVP, APAC and Advisory
Ed Pank established WARC's Asia Pacific headquarters in 2011 and drives our advisory services, helping marketers maximise campaign impact through data-driven strategies and industry expertise.
Lena Roland
Content Director, Warc Strategy
Lena Roland leads knowledge content development, including the WARC Guide, with a focus on channel effectiveness, emerging trends, and strategic research in EMEA and the Americas.
Amy Rodgers
Head of Content, Warc Creative
Amy Rodgers specialises in creative effectiveness research, directing WARC's creative rankings and benchmarking products to help clients enhance their creative impact.
Questions
What marketing resources does WARC provide?
We offer evidence-based research, award-winning case studies, data tools, and advisory services covering strategy, creativity, media, and professional development.
How can I access WARC's content?
Access requires membership, which provides full platform features. We offer complimentary samples of reports for non-members to explore our offerings.
Does WARC offer training programmes?
Yes, our Master of Advertising Effectiveness programme provides online learning with videos, workbooks, and assessments to enhance marketing skills.
How does WARC measure advertising effectiveness?
We analyse award-winning campaigns, track ROI metrics, and publish research showing correlations between creative excellence and business outcomes.
What global markets does WARC cover?
We operate in the UK, US, Singapore, and China, providing insights across 100+ markets through our international research partnerships.
Can WARC help with media strategy?
Yes, our media strategy services analyse consumption trends and platform performance to optimise campaign reach across digital and traditional channels.
Videos
Reviews (3)
Luca Hubert
Jan 13, 2022
Report
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Iniobong Asuquo Okon
Jul 29, 2021
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Hearty Campbell
Oct 26, 2015
Report
Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
Warc's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.
Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide
Warc's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.
Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide
