Business Details
14 Years
experience
Your Trusted Partner for Financial Advice in Birmingham
Established in 2012, Ashley Independent Financial Advisers is a Midlands-based Independent Financial Adviser (IFA) dedicated to providing impartial financial guidance. With over 35 years of industry experience, our lead adviser Richard Shorthouse holds the Diploma in Financial Planning from the Chartered Insurance Institute and operates under the rigorous standards of the Financial Conduct Authority (FCA). As members of the In Partnership network, we maintain cutting-edge compliance with financial legislation while prioritising client interests.Our whole-of-market approach enables access to diverse financial products, ensuring tailored solutions for wealth management, retirement planning, and protection strategies. We specialise in demystifying complex financial instruments, offering clear explanations of risks and opportunities while maintaining transparent communication throughout long-term client relationships. Our commitment to ongoing service includes regular portfolio reviews and adaptive financial planning aligned with evolving client needs and regulatory changes.
Services
Wealth Management
Retirement Planning
Savings and Investments
Personal and Business Protection
Health Insurance
Details
- Year established: 2012
Highlights and features
- We offer 35+ years of financial advisory experience with FCA-regulated expertise
- Our independent status provides access to the entire market of financial products
- We maintain transparent fee structures with no hidden charges
- Our In Partnership membership ensures continuous professional development and compliance
- We provide ongoing portfolio reviews and adaptive financial planning services
Associations and certifications
- Financial Conduct Authority
- In Partnership
Services
Wealth Management
Our wealth management service preserves and grows client assets through diversified investment strategies. We help clients understand market risks while developing tax-efficient plans for capital preservation. With expertise in global financial instruments, we create custom portfolios aligned with individual risk tolerances and long-term financial goals. Our ongoing monitoring ensures strategies adapt to changing market conditions and personal circumstances.
Retirement Planning
We specialise in creating comprehensive retirement plans that ensure financial security during post-work years. Our service covers pension scheme evaluations, tax-efficient savings strategies, and regular portfolio reviews. We help clients navigate complex decisions about annuities, drawdown pensions, and inheritance planning while considering evolving tax legislation and market conditions.
Savings and Investments
This service helps clients build wealth through strategic savings and investment vehicles. We explain various options from low-risk savings accounts to higher-risk investment products, ensuring clients understand associated risks and potential returns. Our guidance helps create balanced portfolios that match individual financial objectives and risk appetites while maintaining emergency contingency funds.
Personal and Business Protection
We provide comprehensive protection strategies including life assurance, critical illness cover, and business insurance solutions. Our service helps individuals and businesses safeguard against financial risks through tailored insurance products. We specialise in key-man assurance, share protection, and income protection policies while advising on appropriate trust structures for asset management.
Health Insurance
Our health insurance service offers financial protection against income loss and medical expenses during illness. We help clients navigate various coverage options including private medical treatment, critical illness cover, and income protection policies. Our advice ensures clients understand policy limitations and make informed decisions about their healthcare financial security.
People
Richard Shorthouse
Financial Adviser
With over 35 years' experience, Richard holds the Chartered Insurance Institute's Diploma in Financial Planning. He previously held senior roles at major financial institutions and now leads Ashley Independent's advisory services.
Questions
What financial services do you specialise in?
We specialise in wealth management, retirement planning, savings and investments, personal and business protection, and health insurance solutions.
How are you regulated as financial advisers?
We are regulated by the Financial Conduct Authority (FCA) through our appointed representative status with In Partnership.
How can I schedule an initial consultation?
You can request a call back through our website or contact us directly at 0121 717 4894 during business hours.
Do you serve clients outside the Midlands region?
While based in the Midlands, we provide services to clients across the United Kingdom through both in-person and remote consultations.
What sets your financial advice apart from other firms?
Our combination of extensive experience, FCA regulation, and independent whole-of-market approach ensures truly impartial advice tailored to individual needs.
