Business Details
15 Years
experience
Trusted Digital Marketing Solutions in Canterbury
Esabi is a boutique digital marketing agency with over 25 years of combined industry experience, specialising in Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), and Conversion Rate Optimisation (CRO). Founded by Simon, a web development and search marketing expert with a career spanning since 1997, we adopt a holistic approach to help businesses enhance their online visibility and achieve measurable growth. Our team blends youth and experience to create strategies that align with evolving market trends and client objectives.We prioritise transparency, avoiding technical jargon to ensure clear communication and trust. Clients benefit from tailored solutions, including data-driven SEO audits, content marketing, and ethical link-building practices. With a client retention rate reflecting long-term partnerships, we focus on delivering results through meticulous analysis, innovative techniques, and a commitment to staying ahead of digital marketing advancements.
Services
SEO
AEO
CRO
On-Page Optimisation
PPC
Content Marketing
Link Building
Blogger Outreach
SEO Consultancy
Details
- Year established: 2011
Highlights and features
- 25+ years of combined experience in web development and search marketing
- Holistic approach combining technical SEO, content, and user experience
- Transparent, jargon-free communication and reporting
- Ethical white-hat link-building and SEO practices
- Client retention spanning over a decade with measurable ROI
What people say
Impressed with progress
Transformed our site
Excellent professional service
Cost-effective rates
Monthly reports clear
Services
SEO
Our SEO services enhance organic visibility through technical audits, keyword research, and content optimisation. We focus on improving domain authority, on-page elements, and ethical link-building to boost rankings. Clients benefit from tailored strategies that align with Google's evolving algorithms, ensuring sustainable growth and measurable ROI for businesses in competitive markets.
AEO
AEO strategies future-proof brands against AI-driven search trends by optimising content for answer engines like Google's AI Overviews. We use structured data, authoritative content creation, and semantic analysis to position clients as trusted sources. This approach increases citations in AI summaries and voice search results, capturing audiences in the era of zero-click searches.
CRO
CRO analyses user behaviour to refine website interfaces, landing pages, and calls-to-action. We employ heatmaps, A/B testing, and UX improvements to reduce bounce rates and increase transactional conversions. Our data-driven adjustments ensure websites effectively guide visitors from engagement to desired actions, maximising ROI from existing traffic.
Content Marketing
Content marketing drives targeted traffic through high-quality, SEO-optimised articles, blogs, and multimedia. We create industry-specific narratives that build authority and engage audiences, supported by strategic blogger outreach. This dual focus on relevance and shareability enhances organic reach while aligning with long-term brand objectives.
PPC
PPC campaigns deliver immediate traffic through targeted Google Ads and remarketing strategies. We optimise ad spend by refining keyword bids, crafting compelling ad copy, and analysing performance metrics. Our approach balances cost-efficiency with high click-through rates, ensuring clients achieve rapid visibility and measurable short-term results.
People
Simon
Marketing Director
Founder of Esabi with 25+ years in web development and SEO. Specialises in AI-driven search strategies and technical audits. Leads teams to deliver tailored digital marketing solutions for SMEs and national brands.
Steven
Content Specialist
Experienced writer focusing on SEO-optimised content that ranks competitively. Expert in crafting industry-specific narratives to boost organic traffic and audience engagement across diverse sectors.
Akin
Digital Marketing Analyst
Analyses search trends and user data to inform strategy. Brings fresh insights into evolving SEO practices and competitor analysis, supporting data-driven decision-making for client campaigns.
Ravi
Analytics Specialist
Tracks user behaviour and campaign performance using Google Analytics. Ensures accurate data interpretation to refine strategies and demonstrate ROI through detailed, actionable reporting.
Abby
Snooze Specialist
Founding team member since 2011, known for maintaining operational efficiency while mastering the art of minimal effort. Contributes to strategic oversight with a focus on process optimisation.
Questions
What is search engine optimisation?
SEO improves website visibility in organic search results through on-page optimisation, content strategy, and ethical link-building to boost rankings and drive targeted traffic.
How long does SEO take to show results?
SEO typically requires 6-12 months for significant improvements, depending on competition, existing site authority, and implementation of recommended strategies.
Can new websites rank in competitive niches?
Yes, but it requires strategic keyword targeting, high-quality content, and patience to build authority and compete effectively over time.
Do you offer fixed SEO packages?
No, we provide customised solutions tailored to each website's unique needs and goals for optimal effectiveness and ROI.
Is domain authority a ranking factor?
Domain authority is a predictive metric, not a direct ranking factor, but higher authority correlates with better rankings due to established trust and backlink profiles.
Can you guarantee page one rankings?
No ethical agency can guarantee rankings, especially in competitive niches. We focus on proven strategies to maximise your site's potential within Google's guidelines.
Reviews (2)
James Grimsley
Jan 07, 2016
Report
I have been dealing with Simon for nearly a year now and could not recommend him highly enough. He has transformed our site that now performs brilliantly on google searches. Simon's non-sales man approach is refreshing and his accuracy to what is required is understandable and precise. The only person i wouldn't recommend Rocket Media Group to is my competitors!!
Nick Davis
Dec 04, 2014
Report
I have used the Rocket Media Group on a number of occasions and I am always very pleased with the attention to detail and knowledge of the guys that work at the company. The entire process from conception to site launch was managed very well and the ongoing support is superb. I would highly recommend them for ability to provide website services, SEO and site management.
