Business Details
Strategic Marketing Solutions for Professional Services & B2B Firms
With 18 years of experience in strategic marketing and business development, Helen Cox Marketing delivers tailored solutions for professional services and B2B firms. Our expertise spans marketing plan creation, comprehensive audits, AI-driven training, and interim leadership support, empowering clients to achieve sustainable growth. Backed by Chartered Marketer status with the CIM and a proven track record in sectors like law, accountancy, and technology, we combine strategic insight with practical execution.Our client-centric approach ensures alignment with business goals, offering cost-efficient virtual services without compromising on quality. By prioritising transparency and measurable outcomes, we help firms refine their marketing strategies, enhance client engagement, and maintain a competitive edge in evolving markets.
Services
Marketing Plans
Interim Marketing Support
Marketing Reviews & Audits
AI Marketing Training
Business Development Strategy
Marketing Consultancy
Fractional CMO Services
Strategic Planning
Brand Development
Campaign Management
Highlights and features
- 18 years of hands-on experience in B2B and professional services marketing
- Chartered Marketer status with the Chartered Institute of Marketing
- Tailored solutions for law firms, accountancy practices, and tech companies
- Cost-efficient virtual support without compromising strategic depth
- Proven track record in delivering measurable marketing ROI
Associations and certifications
- Chartered Institute of Marketing (CIM)
- Fellow of the Chartered Institute of Marketing (FCIM)
What people say
Strategic thinking
Positive impact
Excellent work
Measurable results
Trusted partner
Services
Marketing Plans
We create tailored marketing plans to align with business objectives, ensuring clarity and direction for professional service firms. Our approach combines market analysis, competitor insights, and actionable tactics to maximise ROI. Clients gain a structured roadmap for growth, with measurable outcomes and prioritised activities.
Marketing Audits
Comprehensive audits evaluate existing marketing strategies, identifying strengths and areas for improvement. We assess branding, channels, and metrics to enhance effectiveness. Clients receive actionable recommendations to optimise resources and align marketing with evolving business goals.
AI Training
Hands-on AI workshops equip teams to leverage tools like ChatGPT for marketing efficiency. Training covers content creation, data analysis, and automation strategies. We help B2B firms adopt AI to streamline workflows and improve client engagement through innovative techniques.
Interim Marketing Support
Experienced interim marketers fill capability gaps during transitions or high-demand periods. We provide senior-level expertise for project delivery or team mentoring. Clients maintain momentum with strategic continuity and operational stability during critical phases.
Business Development
We refine business development processes to enhance client acquisition and retention. Services include proposal optimisation, networking strategies, and market positioning. Clients benefit from structured approaches to convert opportunities into long-term relationships.
People
Helen Cox
Founder & Director
With 18 years in B2B marketing, Helen is a Chartered Marketer specialising in professional services. She has held senior roles at firms like Clifford Chance and RSM, delivering strategic growth. Her expertise spans marketing strategy, AI integration, and interim leadership for law firms and consultancies.
Questions
What industries do you specialise in?
We focus on professional services (law, accountancy, consultancies) and B2B sectors including tech, property, and recruitment.
How do you tailor marketing strategies?
We conduct in-depth audits to understand business goals, then create custom plans leveraging sector-specific insights and proven methodologies.
Can you support remote teams?
Yes, we provide virtual consultancy and interim support while maintaining close collaboration through digital tools.
What qualifications do you hold?
We are Chartered Marketers with the CIM and hold FCIM status, reflecting 10+ years of senior marketing expertise.
How do you measure success?
We track KPIs like lead generation, client retention, and ROI improvements aligned with your business objectives.
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