Business Details
26 Years
experience
Your Trusted Partner for Market Research & Pricing Strategy Solutions
Founded in 2000 by Saul Dobney, our business specialises in strategic market research and technology development. We combine advanced analytical techniques with proprietary software solutions to help clients understand customer value, pricing strategies, and market dynamics. Our team of experts has over 25 years of experience working with global corporations and startups, adhering to ESOMAR industry standards. We develop and utilise the Cxoice Insight Systems platform, enabling innovative data collection and visualisation methods such as web-overlay surveys and automated analysis.Our approach focuses on delivering actionable insights that drive customer-centric decision-making and business growth. We maintain a strong commitment to ethical research practices and continuous technological innovation, serving clients across diverse sectors including technology, healthcare, and consumer goods.
Services
Market Research
Conjoint Analysis
Pricing Research
Cxoice Software
Brand Equity Analysis
Demand Forecasting
Product Optimisation
Customer Segmentation
Details
- Year established: 2000
Highlights and features
- We have over 25 years of experience in strategic market research for global clients
- Our proprietary Cxoice platform enables advanced data collection and analysis
- We adhere to ESOMAR international research standards
- Our consultants are published experts in conjoint analysis and pricing research
- We deliver customised solutions combining technology and business expertise
Associations and certifications
- ESOMAR
What people say
Clear communication
Exceeded expectations
Impressive management
Valuable insights
Professional approach
Services
Market Research
Our strategic market research services combine advanced analytical techniques with proprietary technology to uncover customer preferences and market trends. We help businesses make data-driven decisions through customised research designs that map market structures and identify growth opportunities. Our approach integrates both qualitative and quantitative methods to deliver actionable insights that drive business strategy.
Conjoint Analysis
We specialise in conjoint analysis to measure customer preferences and trade-offs between product features and pricing. Using our Cxoice Conjoint Explorer platform, we create realistic scenarios that reveal true market demand. This technique helps businesses optimise product configurations, pricing strategies, and market positioning through statistically robust preference measurement and segmentation analysis.
Pricing Research
Our pricing research services identify optimal price points by analysing customer willingness-to-pay and feature valuation. We build predictive market models that connect pricing decisions to revenue outcomes. Using advanced econometric techniques and interactive pricing explorers, we help businesses develop pricing strategies that maximise profitability while aligning with customer-perceived value across different market segments.
Cxoice Software
Our proprietary Cxoice Insight Systems platform provides end-to-end research capabilities from data collection to visualisation. The system supports complex methodologies including non-linear questionnaires, automated analysis, and interactive data presentation. Designed for both academic rigor and business application, it enables real-time collaboration and delivers engaging research experiences across multiple channels including web, mobile, and telephone interviews.
Brand Equity Research
We measure and track brand equity through comprehensive research frameworks that assess brand awareness, perception, and loyalty. Our methodologies combine traditional metrics with innovative techniques to quantify brand value and identify drivers of brand strength. This research helps businesses optimise marketing strategies, develop brand positioning, and monitor brand performance over time within competitive market environments.
People
Saul Dobney
Founder
Saul Dobney established dobney.com in 2000 after a successful career in market research and technology development. As an ESOMAR member, he combines academic expertise with practical experience in conjoint analysis and pricing research. His leadership focuses on innovation in research methodologies and client value creation.
Questions
What market research services do you specialise in?
We specialise in conjoint analysis, pricing research, brand equity studies, and demand forecasting using our proprietary Cxoice platform for advanced data collection and analysis.
How does conjoint analysis benefit product development?
Conjoint analysis quantifies customer preferences for product features and pricing, helping businesses optimise product configurations and identify market opportunities through statistically validated choice modelling.
What makes your pricing research unique?
Our pricing research combines behavioural economics with predictive market modelling to identify optimal price points that balance customer value perception with business profitability requirements.
Do you work with international clients?
Yes, we serve clients across Europe, North America, and Asia, with experience in cross-cultural research design and implementation for global market strategies.
What is the Cxoice research platform?
Cxoice is our proprietary research system enabling complex methodologies like non-linear surveys, automated analysis, and interactive data visualisation for enhanced market insights.
How do you ensure research quality?
We adhere to ESOMAR international research standards and maintain rigorous quality controls throughout project design, data collection, analysis, and reporting processes.
