Business Details
18 Years
experience
Digital Marketing Training & Audits for UK SMEs
Zaddle Internet Marketing is a small UK digital marketing agency based in Lincoln, dedicated to helping SMEs overcome growth barriers through hands-on audits, practical training, and performance management. With over 18 years of experience, we specialise in SEO, PPC, Shopping, and analytics, offering tailored solutions to build in-house capability and scale results. Our Google Ads certified team prioritises measurement-first approaches, clean tracking, and honest reporting to ensure sustainable growth. We serve SMEs nationwide, combining local roots with a national reach to deliver flexible engagement models, including one-off audits, team training, and managed services.Our methodology focuses on clarity, prioritisation, and actionable roadmaps, ensuring clients always understand what works, what needs fixing, and the order of implementation. Recognised by regional growth organisations and trusted by owner-managed businesses, e-commerce brands, and multi-location enterprises, we combine technical expertise with a commitment to client success.
Services
Digital Marketing Training
Google Ads Management
SEO Audits
Local SEO Optimisation
GA4 Analytics Training
Social Media Marketing
Bing Ads Management
E-commerce SEO
Paid Advertising Audits
Looker Studio Reporting
Details
- Year established: 2008
Highlights and features
- We offer SME-focused digital marketing solutions with 18+ years of industry experience.
- Our measurement-first approach ensures clean tracking and honest reporting before scaling.
- Flexible engagement models include audits, training, or hands-on management.
- We combine local expertise with nationwide support for UK SMEs.
- Our team holds Google Ads certification and active regional business community involvement.
Associations and certifications
- Google Ads Certified
What people say
Instrumental in growth
Highly recommend
Improved rankings
Knowledgeable trainer
Practical solutions
Services
Digital Marketing Training
We deliver tailored digital marketing training for UK SMEs, covering SEO, Google Ads, social media, and analytics. Our hands-on workshops include live account examples, checklists, and templates to build practical skills. Training formats include face-to-face sessions, 1-to-1 coaching, and live online modules, all designed to create immediate impact for business owners and marketing teams.
Google Ads Management
Our Google Ads management services optimise search, display, and YouTube campaigns for maximum ROI. We focus on keyword strategy, bid management, and ad copy testing while ensuring clean tracking implementation. With Google Ads certification and 18+ years of experience, we help SMEs reduce wasted spend and improve conversion rates through data-driven optimisation.
Technical SEO Audit
We conduct comprehensive technical SEO audits to identify crawlability issues, site speed bottlenecks, and structured data problems. Our reports include plain-English summaries, scorecards, and prioritised roadmaps with developer-ready tickets. This service helps SMEs fix foundational issues that impact organic visibility and user experience across both desktop and mobile platforms.
Local SEO Optimisation
Our local SEO services focus on GBP optimisation, NAP consistency, and review management for location-based businesses. We create local landing pages, manage citations, and implement strategies to improve visibility in Google Map Packs. This service helps SMEs compete effectively in local search results while maintaining accurate business listings across multiple directories.
GA4 Analytics Training
We provide GA4 training to help SMEs make sense of their data and track meaningful metrics. Our sessions cover event tracking, conversion setup, and dashboard creation while explaining attribution models in plain English. Participants learn to use Tag Manager essentials and produce decision-ready reports that align with business KPIs rather than vanity metrics.
People
Liam Lally
Founder
Liam founded Zaddle Internet Marketing in 2008 and leads audits, training, and management services. With 18+ years of digital marketing experience, he specialises in SEO, Google Ads, and social media strategy while presenting at industry conferences and delivering training in accessible, practical formats.
Julia McGinn
Administration Superstar
Julia manages administrative operations with 30+ years of experience in admin, IT, and customer support. She handles NAP listings, Google Business Profiles, and Looker Studio reporting while ensuring best practices across all digital marketing activities for client accounts.
Dids Reeve
Paid Media Consultant
Dids brings 20+ years of digital marketing experience, including 10 years specialising in paid media. She manages PPC campaigns with forensic attention to detail, ensuring accurate tracking implementation and client communication while aligning advertising strategies with broader business objectives.
John Daulton
PPC Consultant
John has 18+ years of digital marketing experience with 11 years focused on Google and Bing Ads. He manages budgets ranging from 500 to 50,000 monthly while specialising in search, shopping, and YouTube advertising to maximise return on ad spend for client campaigns.
Questions
Do you offer one-off audits?
Yes, we provide fixed-scope audits with clear deliverables including executive summaries, scorecards, and prioritised implementation roadmaps.
Can you train my team on our own accounts?
Yes, we teach directly on your GA4, Google Ads, GBP, and website accounts to ensure practical, immediately applicable learning.
Do you work with very small businesses?
Yes, we tailor our scope to suit small business goals and budgets, particularly delivering quick wins through local SEO and shopping feeds.
Can you prove your certifications?
We provide links to our Google Ads certification, public member listings, and company registration details upon request.
What areas do you serve?
Based in Lincoln, we support SMEs nationwide across the UK through on-site visits or online sessions.
How do you measure success?
We use clean tracking implementation, GA4 dashboards, and Looker Studio reporting to measure leads, sales, and ROI against agreed KPIs.
