Business Details
20 Years
experience
Award-Winning PR, Marketing & Digital Agency in Lincoln
Established in 2006 by directors Kate Strawson and Jez Ashberry, Shooting Star is an award-winning PR, marketing, and digital agency dedicated to helping businesses grow through strategic brand awareness and sales enhancement. Our team comprises ex-journalists, marketers, and PR professionals who combine creativity with industry expertise to deliver tailored campaigns that resonate with target audiences. We prioritise understanding each client's unique value proposition and competitive landscape to craft engaging content and innovative strategies. With a proven track record across diverse sectors including manufacturing, education, and healthcare, we provide comprehensive services ranging from crisis management to SEO and social media management.Our commitment extends beyond client success; since 2009, we have supported 17 charities through our Charity of the Year initiative, offering pro bono PR and marketing support. We maintain a client-centric approach with dedicated account managers, monthly progress reports, and a focus on measurable outcomes. Our team's diverse experience, from media relations to digital advertising, ensures we address every aspect of modern marketing challenges. We foster young talent through internships and work experience placements, with five former interns securing permanent roles. Our mission remains unchanged: to build strong client relationships and deliver imaginative solutions that drive growth while contributing positively to the community.
Services
PR Campaigns
Marketing Strategy
SEO Services
Social Media Management
Digital Advertising
Crisis Management
Content Creation
Media Relations
PPC Management
Email Marketing
Details
- Year established: 2006
Highlights and features
- We offer award-winning expertise in PR and digital marketing since 2006.
- Our team includes ex-journalists and specialists with sector-specific knowledge.
- We provide tailored strategies aligned with your business objectives and budget.
- We combine creativity with data-driven approaches for measurable outcomes.
- We support local charities through our long-running pro bono initiative.
What people say
Award-winning results
Dedicated account management
Creative content creation
Proven ROI delivery
Strong charity commitment
Services
PR Campaigns
We create targeted PR campaigns to enhance brand visibility and reputation. Our services include media relations, press releases, crisis management, and media training. With a team of ex-journalists, we craft compelling narratives that secure coverage in national and industry-specific publications.
Marketing Strategy
Our data-driven marketing strategies align with business objectives to maximise ROI. We conduct audits, develop brand positioning, and create integrated plans combining traditional and digital channels. Monthly reporting ensures continuous optimisation for sustained growth.
SEO Services
We improve organic search rankings through technical audits, content optimisation, and backlink strategies. Our approach increases website traffic and conversions while maintaining compliance with evolving search engine algorithms for long-term visibility.
Social Media Management
Our team develops engaging social media strategies across platforms like LinkedIn, Twitter, and Instagram. We create content calendars, manage community interactions, and analyse performance metrics to build brand authority and drive audience engagement.
Digital Advertising
We design and manage PPC campaigns across Google Ads and social media platforms. Our specialists optimise ad spend, target specific demographics, and use A/B testing to maximise click-through rates and conversion efficiency for measurable ROI.
People
Kate Strawson
Director
Co-founder with journalism background, specialising in strategic PR. Over 15 years' experience building brand narratives and media relationships. Leads client strategy and creative direction.
Jez Ashberry
Director
Co-founder and former university press officer. Expert in media training and crisis communications. Focuses on campaign development and team leadership with eight years in higher education PR.
Maz
Account Director
Marketing specialist with senior experience in toy, nursery, and watch sectors. Manages PR campaigns, media planning, and event activation. Brings strategic account management expertise across diverse industries.
Molly
Senior Content Executive
Multi-disciplinary content expert with agency and in-house experience. Handles content writing, social media, and SEO. Skilled in creating tailored marketing strategies that drive engagement and brand growth.
Questions
What industries do you work with?
We serve diverse sectors including manufacturing, education, healthcare, technology, and public sector organisations. Our adaptable approach ensures tailored strategies for each industry's unique challenges.
How do you measure campaign success?
We use analytics tools to track KPIs like media coverage volume, website traffic growth, social media engagement rates, and conversion metrics. Monthly reports provide transparent performance insights.
Can you help with crisis communications?
Yes, our team develops proactive crisis management plans and provides real-time support during PR emergencies. We've successfully managed reputation crises for businesses and charities since 2006.
Do you offer charity support?
We run an annual Charity of the Year initiative providing free PR and marketing support. Since 2009, we've helped 17 charities with media relations, fundraising campaigns, and digital strategy.
How are campaigns tailored to businesses?
We conduct initial consultations to understand business goals, target audiences, and competitive landscape. This informs custom strategies with dedicated account management throughout implementation and evaluation.
Videos
Reviews (6)
Colin Webb
Dec 16, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Shooting Star ate a professional PR team who constantly look for angles to put your situation across to the media. It might be traditional PR, reputation management, media positioning or digital/social media, I've always been impressed by their ideas, responses and knowledge. Good quality Regional PR!
Shooting Star ate a professional PR team who constantly look for angles to put your situation across to the media. It might be traditional PR, reputation management, media positioning or digital/social media, I've always been impressed by their ideas, responses and knowledge. Good quality Regional PR!
Heritage Lincolnshire
Nov 21, 2021
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Positive:Professionalism
Heritage Lincolnshire have worked with the team at Shooting Star as part of The Old King's Head restoration project in Kirton, near Boston. The team have been very supportive throughout, especially during Covid when we had to pause the programme temporarily, and have been able to provide a good quality, professional PR service.
Heritage Lincolnshire have worked with the team at Shooting Star as part of The Old King's Head restoration project in Kirton, near Boston. The team have been very supportive throughout, especially during Covid when we had to pause the programme temporarily, and have been able to provide a good quality, professional PR service.
Sammy Ramsbottom
Jan 02, 2021
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The team at Shooting Star are absolutely lovely! They were so welcoming to me and very helpful and informative. The team is very professional and works closely with their clients to help them with various needs across PR, Digital and Marketing. The time I spent there was wonderful and I would highly recommend them!!
Charlotte Baxter
Sep 23, 2019
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Shooting Star have provided us with comprehensive PR support from managing press releases, writing case studies to delivery of our social media platforms. The team are professional, efficient, experienced and a pleasure to work with. We value their ability to listen to our needs, offer sound advice and quickly adapt to our changing requirements. They are able to tailor their services to meet the needs of the business and link to the wider marketing and communications strategy. Highly recommended.
Emma
Aug 24, 2019
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Shooting Star are a lovely, professional and friendly team that took me under their wing for a week. It is clear to see they take a pride in doing work for clients, which comes across in their enthusiastic and approachable behaviour. I thoroughly enjoyed my week working with them, and would recommend the experience to anyone.
Elite Fish & Chips
Jun 23, 2019
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Fantastic PR company, professional but approachable in their work, easy to communicate with and incredibly supportive. We have worked with shooting star for several years and in that time they have helped increase our brand awareness both locally and nationally. Recommend 100%
