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Your Trusted Insurance Partner in Birmingham
Adler Fairways has been a trusted insurance broker for over 40 years, serving clients from diverse industries across the UK. Our team of experienced professionals specialises in identifying and quantifying business risks, then sourcing tailored insurance solutions from the entire market. As Chartered Insurance Brokers, we uphold the highest professional standards and maintain independence to recommend optimal coverage. Our dedicated claims management team provides 24/7 support during critical times.

With offices nationwide, we combine local expertise with national reach to deliver bespoke insurance strategies. Client testimonials highlight our exceptional service, competitive premiums, and deep understanding of industry-specific risks. We prioritise long-term relationships built on trust, transparency, and a commitment to protecting our clients' futures.
Services
Business Insurance Property Insurance Private Medical Insurance Liability Insurance Event Insurance Trade-Specific Coverage Vehicle Fleets Cyber Risk Protection Terrorism Insurance Holiday Home Insurance
Highlights and features
  • We offer 40+ years of insurance brokerage expertise
  • Our team holds prestigious Chartered Insurance Broker status
  • We provide independent market-wide policy comparisons
  • Our dedicated 24/7 claims management team ensures prompt resolution
  • We maintain long-term client relationships with competitive premiums
Associations and certifications
  • Chartered Insurance Institute
What people say
Exceptional service Competitive premiums Expert advice Prompt claims resolution Industry specialists
Services
Business Insurance
We provide comprehensive business insurance solutions tailored to specific industry risks. Our brokers assess operational exposures and source market-leading policies covering property damage, liability, cyber threats, and business interruption. Clients benefit from our Chartered status and 40+ years' expertise in protecting companies from SMEs to large enterprises.
Property Insurance
Our property insurance covers residential and commercial properties against risks including fire, flood, and terrorism. We offer bespoke packages for freeholders, landlords, and property managers. Policies include reinstatement valuations and specialist coverage for high-value assets, with claims support from our 24/7 dedicated team.
Private Medical Insurance
We specialise in private medical insurance solutions for individuals and businesses. Our consultants help clients select policies providing rapid access to specialist care and treatments. Coverage includes inpatient and outpatient services, with options for dental and optical care. We work with leading insurers to secure competitive premiums.
Liability Insurance
Our liability insurance portfolio protects against claims for bodily injury, property damage, and professional negligence. We offer employers' liability, public liability, and product guarantee policies. Clients receive expert risk assessment and claims management support from our experienced team.
Event Insurance
We provide tailored event insurance for organisers and participants. Policies cover cancellation, equipment damage, and liability risks. Our brokers understand unique event requirements and source flexible solutions for corporate events, festivals, and private functions across the UK.
People
Anthony Adler
Chief Executive
Anthony Adler, ACII, leads our executive team with extensive insurance expertise. He drives strategic direction while maintaining client relationships. His leadership ensures adherence to Chartered standards and continuous service improvement.
Questions
What types of business insurance do you offer?
We provide comprehensive business insurance including property, liability, cyber risk, and trade-specific coverage. Our brokers tailor policies to your industry needs, from construction to manufacturing.
How does your claims process work?
Our dedicated 24/7 claims team assists with immediate support and documentation guidance. We leverage our insurer relationships to ensure prompt resolution while maintaining transparent communication throughout the process.
What is Chartered Insurance Broker status?
Chartered status from the Insurance Institute recognises our professional excellence and commitment to highest standards. It assures clients of our expertise, ethical practices, and continuous professional development.
Do you cover high-risk industries?
Yes, we specialise in challenging sectors like construction, scaffolding, and motor trade. Our brokers understand unique risks and source tailored coverage where standard insurers may decline policies.
How do you find competitive insurance rates?
As independent brokers, we compare policies across the entire market. Our relationships with leading insurers and understanding of risk profiles enable us to negotiate competitive premiums without compromising coverage quality.