Business Details
Your Trusted Used Car Dealership in Birmingham
Established in Birmingham, ASU Cars has built a reputation for providing quality used vehicles and exceptional customer service. Our team prioritises transparency, offering competitive pricing and a pressure-free environment to help customers find their ideal vehicle. Every car undergoes rigorous checks to ensure reliability, complemented by a minimum 6-month MOT and 3-month in-house engine and gearbox warranty. We partner with the AA to provide 12-month breakdown cover and offer tailored finance solutions through carefully selected providers.Recognised as the 2023 Cargurus Top Rated Dealer of the Year, we combine local expertise with nationwide service standards. Our commitment extends beyond the sale, ensuring ongoing support for all customer inquiries. With flexible part-exchange options and provisional valuations, we aim to make every transaction seamless and customer-focused.
Services
Used Car Sales
Part Exchange
Vehicle Finance
Warranty Options
Valuation Services
Highlights and features
- Minimum 3-month in-house engine and gearbox warranty for all vehicles
- 12-month AA Breakdown Cover included with every purchase
- Competitive part-exchange valuations and flexible finance options
- Rigorous vehicle checks ensuring reliability and safety
- Award-winning customer service with 4.7+ review ratings
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Excellent service
Trustworthy garage
Competitive valuations
Hassle-free experience
Timely communication
Services
Used Car Sales
ASU Cars offers a curated selection of quality used cars sourced and inspected to rigorous standards. Each vehicle receives a comprehensive mechanical evaluation and cosmetic check to ensure reliability. Customers benefit from transparent pricing, with options spanning multiple brands and budgets. The inventory includes popular models like Land Rovers, Peugeots, and Volkswagens, all available with warranty and finance packages tailored to individual needs.
Part Exchange
Simplify your car purchase with ASU Cars' part-exchange service. Customers can trade in their existing vehicle to offset the cost of a new purchase. The team provides competitive valuations based on current market data and vehicle condition. This service streamlines transactions by eliminating separate private sales, with provisional assessments available online or via phone consultation before visiting the showroom.
Vehicle Finance
ASU Cars facilitates access to vehicle finance through partnerships with regulated providers. Options include hire purchase agreements with representative APR of 14.9%, featuring flexible deposit requirements and monthly payment plans. The finance team assists customers in understanding eligibility criteria and selecting appropriate terms. All agreements comply with FCA regulations, with full disclosure of interest rates and total repayment amounts provided upfront.
Warranty Options
Every purchase includes a minimum 3-month in-house warranty covering engine and gearbox components. Extended coverage options are available through partner providers, with clear terms outlined in documentation. The warranty process prioritises customer convenience, allowing direct claims handling through ASU Cars' service team. This protection complements the standard 6-month MOT provided with all vehicles.
Valuation Services
ASU Cars provides accurate vehicle valuations using industry-standard pricing guides and market analysis. The service considers factors including mileage, condition, service history, and demand trends. Customers receive transparent assessments without obligation to sell, with options for both in-person inspections and preliminary online evaluations using submitted vehicle details and photographs.
Questions
What finance options are available at ASU Cars?
We offer hire purchase agreements through FCA-regulated providers, with representative APR of 14.9%. Deposits start at 10%, with terms up to 60 months. Our team explains all fees and charges before commitment.
Do you accept part-exchange vehicles?
Yes, we provide competitive part-exchange valuations. Contact us with your vehicle details for a provisional quote, or visit our Birmingham showroom for an in-person assessment.
What warranty coverage comes with used cars?
All vehicles include at least a 3-month in-house warranty covering engine and gearbox. Extended options are available through partner providers, with clear terms provided at purchase.
How do customer reviews rate ASU Cars?
We maintain a 4.7+ rating across platforms, with customers praising our transparent pricing, vehicle quality, and post-sale support. Visit our website to read verified reviews.
What areas do you serve?
While based in Birmingham, we serve customers across the West Midlands and beyond. Nationwide delivery options are available for qualifying purchases.
Reviews (5)
Rebecca Cuddon
Jan 15, 2022
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When to get my first car, very helpful man and got the car out, showed me everything and was able to answer all my questions.
Delivered it to my home the same day and gave me updates through the day. Would highly recommend for first time buyers
Delivered it to my home the same day and gave me updates through the day. Would highly recommend for first time buyers
Joshua Sutherland
Oct 29, 2021
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Excellent experience 10/10 *****
Excellent..Just excellent.after searching for weeks & weeks for a reliable, reasonably priced car I came across a seat Ibiza with these guys at ASU Cars. After contacting them about it I was given a time slot to view the car, upon arriving I was greeted by a very polite gentleman who gave me the keys and left me to look around the car. He answered all my questions in regards to the car and we took it for a road test ( With traders plates ! Which other dealers before had not offered upon road tests ) After a road test I was introduced to the owner who again
Excellent..Just excellent.after searching for weeks & weeks for a reliable, reasonably priced car I came across a seat Ibiza with these guys at ASU Cars. After contacting them about it I was given a time slot to view the car, upon arriving I was greeted by a very polite gentleman who gave me the keys and left me to look around the car. He answered all my questions in regards to the car and we took it for a road test ( With traders plates ! Which other dealers before had not offered upon road tests ) After a road test I was introduced to the owner who again
E. Halford
Oct 26, 2021
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I am really happy with my purchase.
Was very friendly, helpful and delivered my car to me which was a great help.
Was very fair with the price and glad I came to this dealership
Was very friendly, helpful and delivered my car to me which was a great help.
Was very fair with the price and glad I came to this dealership
Brian Andrews
Sep 26, 2021
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From start to finish I experienced a highly professional friendly no pushy sales approach from this company. Everything I requested was carried out to a high standard. The car was delivered to our door & was cleaned to a very high standard. To delivery the car was a 8 hour round trip for this company. I would recommend this company & would definitely use them again.
Michael Edgcumbe
Sep 25, 2021
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Bought 2 vehicles off this company and I'm very pleased with how he made sure both of them were mechanically sound and it cost him quite a few quid on one of them and he wouldn't let me have the second vehicle till he was happy the way it handled and drove, I would definitely recommend him to anyone who is looking for a quality used car and I would definitely buy from him again
