Business Details
Your Wedding Sanctuary in Bideford
Always & Forever Bridal is a dedicated Wedding Sanctuary located in the heart of Bideford, North Devon. Our mission is to provide a relaxed, inclusive, and pressure-free environment where clients can discover their perfect attire for lifes most important occasions. With over 25 years of experience in bridal design and alterations, our owner Gail ensures every gown fits flawlessly, combining technical expertise with a deep understanding of individual style. We offer an extensive selection of wedding dresses, bridesmaids gowns, prom wear, and mens formalwear, catering to diverse tastes, sizes, and budgets.Our exclusive appointment system guarantees undivided attention, allowing clients to explore our collections at their own pace. As a family-run business, we prioritise transparency, exceptional customer service, and a commitment to quality that has earned us a trusted reputation in the region. Every service, from fittings to consultations, is delivered with professionalism and care, ensuring confidence and comfort throughout the entire experience.
Services
Wedding Dresses
Bridesmaids Dresses
Prom Dresses
Mens Formal Wear
Suit Hire
Made To Measure Suits
Bridal Accessories
Alterations Service
Appointment Consultations
Occasion Wear
Highlights and features
- We offer exclusive appointments with undivided attention for your entire party.
- Our owner has over 25 years of professional bridal design and alteration experience.
- We provide inclusive sizing from 0-40 across modern and classic wedding attire.
- We guarantee on-site alterations by the same expert who designed your gown.
- Our collections feature award-winning international designers like Tania Olsen Designs.
Services
Wedding Dresses
Our wedding dress collection features modern and classic designs tailored to individual preferences. Available in sizes 0-32, each gown combines quality craftsmanship with contemporary trends. Clients receive exclusive appointments for stress-free fittings and expert styling advice.
Bridesmaids Dresses
Tania Olsen Designs and Christian Koehlert collections offer versatile bridesmaids gowns in sizes 2-40. Diverse necklines and hemlines ensure perfect matches for wedding themes. Price range 175-400 includes premium fabric and tailoring.
Mens Formal Wear
Complete your wedding partys look with made-to-measure and off-the-peg suits from Marc Darcy and Skopes. Includes hire options and Cameron Ross formal wear access. Personalised consultations ensure perfect fit and style coordination.
Alterations Service
Professional on-site alterations by owner Gail, with 25+ years of bridal expertise. Services include hemming, beading, and structural adjustments. Ensures perfect gown fit while maintaining original design integrity.
Bridal Accessories
Comprehensive accessory range including handmade Richard Designs veils, The Perfect Bridal Company shoes, and Ivory & Co jewellery. Enhances bridal looks with coordinated hairpieces, tiaras, and pearl accents.
People
Gail
Owner & Lead Designer
With over 25 years of professional bridal design experience, Gail oversees all fittings and alterations. Her expertise ensures every gown achieves a flawless fit while maintaining individual style preferences.
Questions
How do I book a bridal appointment?
Use our online booking system for 2-hour bridal appointments. Contact us directly if the system is unavailable.
Do you cater for all dress sizes?
Yes, our collections range from size 0-40 across all dress categories.
Are alterations included in dress purchases?
Alterations are available at additional cost, performed on-site by our experienced team.
Can I hire suits for wedding guests?
Yes, we offer suit hire consultations and access to Cameron Ross formal wear collections.
Do you have evening appointment options?
Yes, extended hours available on Wednesday and Thursday evenings until 7pm.
Reviews (6)
Harleigh Taylor
Sep 06, 2021
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The kindest and sweetest team, made me feel so comfortable the range of dresses is huge for all styles, shapes and sizes. The fitting of the dress was nice even when the dress was too big they were able to pull it in so you could see how it will sit. The dressing area is large, the showing area is also large and comfortable! Honestly the best wedding dress experience and nothing was too much- the price points are incredible and any alterations are doing in house which is also an amazing service offer
Sharon Smith
Jun 28, 2021
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A great experience, thank you for both your patience, support ,and guidance. Nothing was too much, very helpful. Relaxed atmosphere with lots of laughs. Just hope that we are third time lucky..due to covid !
Katherine Glover
Jun 09, 2019
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Got my wedding dress here August 2016, now coming back for my sisters wedding dress. Woman really lovely. Need to make an appointment. Good to be able to stand on a pedestal and view the dresses from different mirrors. Woman very helpful! Very knowledgeable and even better you can view the dresses online before you come in. Most reasonable priced wedding dress shop in bideford and Barnstaple!!
Sharon Turner
May 29, 2019
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Emailed to organise an appointment. But after a few emails I never got any more communication. I wasnt being difficult, so went elsewhere ! Not a good way to run a business.
Dave Divito
Jan 03, 2019
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Andy and Denise are fantastic, from helping with suit hire to helping my wife find a dress last moment, we couldn't have wished for more. great service, great atmosphere and fantastic couple. Thank You!!!
Ralph Bennett
Jul 28, 2018
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Hired our suits and we were delighted with the service we received. Nothing was too much trouble . Even collected some from another shop in Cambridgeshire. Excellent
