Business Details
20 Years
experience
Award-Winning Accountants in the West Midlands
Prime Accountants is an award-winning firm of chartered accountants established in 2006, dedicated to simplifying complex financial matters for clients across the West Midlands. With offices in Birmingham, Coventry, and Solihull, our team of experts delivers transparent, jargon-free advice tailored to businesses and individuals at every stage of their financial journey. Our structured approach ensures consistent planning aligned with clients' short- and long-term goals, supported by a 95% client retention rate that reflects our commitment to excellence.We specialise in corporate and personal accounting, forensic services, tax planning, and business advisory, serving diverse sectors including property, hospitality, manufacturing, and charities. Our heritage of growth and community engagement, combined with membership in PrimeGlobal, positions us as trusted advisors who prioritise client success through proactive communication and innovative solutions.
Services
Corporate Accounting
Personal Tax Services
Forensic Accounting
Tax Planning
VAT Return Filing
Payroll Management
Business Valuation
Audit Services
International Accounting
Succession Planning
Details
- Year established: 2006
Highlights and features
- We offer over 15 years of experience in chartered accounting with a 95% client retention rate.
- Our structured approach ensures tailored financial strategies aligned with your business goals.
- We provide proactive advice across 10+ industry sectors, including property, hospitality, and manufacturing.
- Our team holds memberships in PrimeGlobal, a top-three global accounting network.
- We guarantee transparent communication and jargon-free financial guidance.
What people say
Swift, professional service
Built on trust and loyalty
Hands-on and always ready to help
Payroll runs perfectly
Expertise and support necessary
Services
Corporate Accounting
We deliver comprehensive corporate accounting services, including audits, compliance, and financial reporting. Our experts ensure accurate record-keeping and strategic tax planning to support business growth. Clients benefit from tailored solutions that align with industry-specific regulations and long-term objectives.
Personal Tax Services
Our personal tax services cover self-assessment, inheritance tax, and capital gains tax planning. We simplify complex tax obligations with clear, jargon-free advice. Clients receive proactive guidance to minimise liabilities while maintaining full HMRC compliance.
Forensic Accounting
Specialising in forensic accounting, we handle business valuations, contract disputes, and tax investigations. Our team provides expert testimony and dispute resolution for legal cases. Clients trust our precision in uncovering financial discrepancies and delivering actionable insights.
International Accounting
Through PrimeGlobal, we offer international accounting support for cross-border tax, audits, and financial planning. Our network connects clients with trusted advisors worldwide. Businesses benefit from seamless compliance with global regulations and local market expertise.
Payroll Management
We manage end-to-end payroll services, ensuring timely processing and compliance with statutory requirements. Our systems streamline payments and reporting for businesses of all sizes. Clients appreciate our efficiency, accuracy, and responsive support for payroll-related queries.
People
Paul Guise
Director
With decades of experience, Paul leads our audit and accounts team, providing strategic financial guidance to corporate clients.
Laurence Moore
Consultant
Laurence specialises in business advisory, helping clients navigate tax complexities and growth strategies.
Dan Stokes
Business Services Manager
Dan oversees business services, ensuring clients receive tailored accounting solutions aligned with their operational goals.
Joe Laird
Audit & Accounts Manager
Joe manages audit processes with a focus on accuracy, compliance, and delivering actionable financial insights.
Michael Jellicoe
Consultant
Michael advises on tax planning and forensic accounting, leveraging expertise to resolve complex financial disputes.
Questions
What accounting services does Prime Accountants offer?
We provide corporate and personal accounting, tax planning, forensic services, audits, payroll, and business advisory tailored to your sector.
How does Prime Accountants differ from other firms?
Our structured approach, 95% client retention rate, and sector-specific expertise ensure personalised, jargon-free financial solutions.
Do you support business growth strategies?
Yes, we offer tailored advice on expansion, cashflow management, and international accounting through our PrimeGlobal network.
Are your services available outside the West Midlands?
While based in the West Midlands, our PrimeGlobal membership enables us to support clients internationally.
How do you ensure compliance with tax regulations?
Our team stays updated on HMRC requirements and provides proactive tax planning to ensure full compliance.
Videos
Reviews (3)
Kirsty Davies-Chinnock
Nov 26, 2012
Report
I have used Prime Chartered accountants for a few years now and am incredibly impressed with their services. I have used them for an aquisition and also for standard accountancy but most recently they have facilitated finance for my manufacturing company for nearly a quarter of a million pounds for new plant investment. I am very impressed with their understanding of our business and their passion and support for our growth can not be underestimated.
Susan Ward
Sep 06, 2012
Report
Do not use this company! I wish to post a warning to anybody considering using this company. I jointly instructed Mr Alfred Pare of Prime Accountants to provide an expert forensic accountant report on the value of a company shareholding as part of divorce proceedings. I paid getting on for 4,000 for this report, inclusive of VAT, which represented my half of the cost of the report. In my opinion, it was clear that, when I received the report, it contained a number of careless mistakes. For example, Mr Pare got the name of a main company director wrong not once, not twice, not three times.
John Southall
Jun 05, 2012
Report
As a prime customer for a number of years I would highly recommend the service they provide to anyone with accountancy needs. We switched to them based on a number of recommendations from other business partners. The service they offer is second to none in our opinion. They provide sound real world advice with exceptional customer service. Price wise they represent excellent value for money, compared to our previous provider we feel we are getting big name support for a fraction more than our previous small accountancy charged.
