Citrus Connect

Business Details

17 Years

experience

Your Trusted Partner for Sales Recruitment Solutions

Established in 2009, we are dedicated sales recruitment specialists committed to building elite sales teams that drive business growth. Our deep understanding of sales dynamics enables us to identify candidates with the precise skills, character, and cultural fit required by our clients. With a curated database of over 100,000 sales professionals and a track record of 3,500+ placements, we combine data-driven strategies with industry expertise to deliver tailored recruitment solutions. Our nationwide focus spans diverse sales roles, from self-employed positions to senior management, ensuring we meet the unique needs of each client.

Recognised through multiple industry awards, including Best Sales Recruitment Agency, we prioritise transparency, efficiency, and long-term client partnerships. Our process includes real-time feedback, meticulous candidate assessment, and retention-focused strategies, supported by a team of experienced professionals. Clients consistently highlight our ability to save time, improve candidate quality, and adapt to evolving business requirements, making us a trusted partner in sales recruitment.

Services

Sales Recruitment Field Sales Telesales Sales Management Sales Designers Door-to-Door Sales

Details

Year established: 2009

Highlights and features

We have over 13 years of experience in sales recruitment
100,000+ curated database of elite sales professionals
Award-winning recruitment agency with multiple industry recognitions
Tailored recruitment strategies to meet specific business needs
Proven track record of high candidate retention rates

Associations and certifications

Recruitment and Employment Confederation (REC)

What people say

Exemplary communication Strong candidates High retention rate Time-saving Tailored approach

Website

Update Listing

Services

Sales Recruitment

We specialise in identifying and placing elite sales professionals tailored to your business needs. Our process combines data-driven insights with industry expertise to ensure candidates match your cultural and performance requirements. With a focus on long-term retention, we deliver high-quality hires that drive sustainable business growth.

Field Sales

Our field sales recruitment targets candidates skilled in direct client engagement across B2B and B2C markets. We prioritise individuals with proven track records in appointment-based sales, ensuring they align with your market strategy and customer acquisition goals through rigorous assessment and matching.

Sales Management

We recruit sales leaders who combine strategic vision with hands-on team development expertise. Our candidates are selected for their ability to inspire teams, implement growth strategies, and achieve measurable performance improvements aligned with organisational objectives.

Telesales

Our telesales recruitment focuses on candidates with exceptional communication skills and a track record of converting leads into sales. We ensure they are equipped to excel in both office and remote environments, supporting your digital transformation and outreach goals.

Sales Designers

We source technical sales professionals who blend product expertise with creative problem-solving. These candidates specialise in engaging B2B and B2C audiences with innovative solutions, ensuring your offerings stand out in competitive markets through consultative selling approaches.

People

Leena Parmar

Founder

Leena founded Citrus Connect in 2009 with a vision to revolutionise sales recruitment. Her innovative approach and deep industry knowledge have driven the company's growth into a multi-award-winning agency with a 13-year track record of success.

Rumina Islam

Head of Recruitment

Rumina leads our recruitment team with over a decade of experience in talent acquisition. Her strategic focus on client-specific SLAs and data-driven candidate matching ensures consistent delivery of high-performing sales professionals across diverse industries.

Mags Grover

Recruitment Intelligence Architect

Mags combines creative insight with data analytics to optimise our recruitment strategies. Her background in fashion communication brings a unique perspective to talent sourcing, enhancing our ability to identify candidates with both skill and cultural fit.

Suruchi Joshi

Recruitment Resourcer

Suruchi excels in matching talent with opportunity, leveraging her business administration expertise to support clients and candidates. Her dedication to precision and client satisfaction has made her an integral part of our recruitment team.

Questions

How do you find qualified sales candidates?

We use a proactive approach with a 100,000+ database, industry networking, and targeted assessments to identify candidates with proven sales skills and cultural alignment.

Which industries do you specialise in?

We focus on B2B and B2C sales roles across sectors including finance, technology, mobility solutions, and direct-to-consumer markets with nationwide reach.

What is your average time to hire?

Our streamlined process typically fills roles within 21-45 days, depending on role complexity and client-specific requirements.

How do you ensure candidate retention?

We use data-driven matching, cultural assessments, and insights from top-performing sales teams to identify candidates likely to thrive in your environment.

Do you work with startups?

Yes, we've helped startups like Muick Sandy build direct sales forces from scratch with tailored recruitment strategies.

Videos

Reviews (7)

Write a Review

Neil Arnett

Jan 28, 2022 Report

Leena and the team have been on point from start to finish whilst finding me a new role. Thorough, reliable and always call when they say they will. First class recruitment.

Dadoots

Jan 06, 2022 Report

Positive:Professionalism,Quality,Responsiveness,Value
Leena has been nothing short of excellent. Informative throughout the entire process and the follow up communication was very welcome - I think there are a few recruitment agents out there who could use a few lessons from Leenas approach.

Lloyd Tucker

Dec 30, 2021 Report

Leena was fantastic throughout the whole process. I was a little skeptical on a few things and instead of just ignoring these concerns, as some might, Leena went out of her way to give me the reassurance I needed. Thank you again, Leena, really appreciate all youve done.

Duncan Smith

Nov 13, 2021 Report

Outstanding service and a delight to engage with. Rumina and Jemma have been absolutely splendid throughout the whole process of me being able to secure, what really is, a Dream Job ! Being 55 years of young and never having used a recruitment company before Ive been truly impressed with how professional and genuine the team at Citrus have been. If youre after a new chapter in your working life I can only but recommend you chat to Citrus first. Duncan Smith.

Damien Breitner

Sep 20, 2021 Report

Positive:Professionalism,Responsiveness
It has been a pleasure to deal with Leena. The whole process was very smooth, I hope I won't need to see Leena again but if I had to I would straight away. Leena was very professional, informative, responsive and keeping in touch at all the time. Thanks Leena!

Tania Carson

Sep 16, 2021 Report

Positive:Professionalism,Quality,Responsiveness
Citrus Connect recently found me a great new position. They were really friendly and professional and I am delighted with my new job.

Andrew Thompstone

Sep 14, 2021 Report

From the start of the process I felt that Leena and her team had a personal interest in me. The job profiles that they produce themselves are excellent and helpful in assessing an employee. The level of interest in my progress has been constant even up to checking all of my training is in place. If you want real service and a recruiter that takes a genuine interest in you as a candidate I could not recommend Citrus highly enough.