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Business Details
45 Years
experience
Your Trusted Partner for Automotive Excellence in Southampton
Founded in 1981 by Peter Cooper, our family-owned business has grown into a trusted name in the automotive industry. With over 40 years of experience, we operate across Hampshire, West Sussex, and Dorset, offering a comprehensive range of services including new and used car sales, leasing, servicing, MOTs, and repairs. Our commitment to exceptional customer care is reflected in our 270-strong team and 50,000 loyal customers. We pride ourselves on combining local expertise with cutting-edge solutions, including electric vehicle charging installations and advanced vehicle modifications.

Our partnerships with leading brands like Volkswagen, Kia, Jeep, and XPENG ensure we provide diverse options to meet every customer's needs. As a forward-thinking business, we are dedicated to sustainability, aiming for carbon neutrality through measurable actions. Our legacy of excellence continues under Darren Cooper, who has expanded our operations to 23 businesses across nine locations, maintaining the values of integrity and customer satisfaction established by our founder.
Services
New Car Sales Used Car Sales Vehicle Leasing Servicing & MOTs Repairs & Parts Electric Vehicle Charging Vehicle Wrapping Performance Upgrades Ceramic Coating Kia Services
Details
  • Year established: 1981
Highlights and features
  • We have over 40 years of experience in the automotive industry.
  • Our team consists of certified experts with extensive experience.
  • We offer a wide range of services including electric vehicle charging solutions.
  • We operate 23 businesses across nine locations in southern England.
  • We are committed to sustainability and carbon neutrality.
Associations and certifications
  • Financial Conduct Authority (FCA)
What people say
Exceptional service Wide vehicle selection Expert technical support Friendly staff Reliable repairs
Services
New Car Sales
We offer a comprehensive range of new vehicles from leading brands including Volkswagen, Kia, Jeep, and XPENG. Our sales team provides expert guidance to help customers find the perfect vehicle for their needs. With competitive pricing and flexible finance options, we ensure a seamless purchasing experience tailored to individual requirements.
Servicing & MOTs
Our certified technicians deliver expert servicing and MOT testing for all vehicle makes and models. Using genuine parts and advanced diagnostic tools, we ensure vehicles remain in optimal condition. Customers benefit from fixed-price packages and price-matching guarantees, providing value and peace of mind.
Electric Vehicle Charging
We specialise in electric vehicle charging point installations for homes and businesses. Our services include site assessments, supply, and professional installation. As pioneers in sustainable mobility, we support the transition to electric vehicles with reliable and future-proof charging solutions.
Vehicle Modifications
Our modification services include performance upgrades, ceramic coating, and vehicle wrapping. Tailored to enhance aesthetics and functionality, these upgrades are performed by skilled technicians using premium materials. We cater to customers seeking unique enhancements for their vehicles.
Vehicle Leasing
We provide leasing solutions for cars and vans from multiple brands. Our flexible terms and competitive rates suit personal and business needs. With access to a wide inventory and expert advice, customers can find tailored leasing options that align with their budget and requirements.
People
Peter Cooper
Founder
Founded the business in 1981 with a vision to create a company built on exceptional customer care and local talent. His leadership established the foundation for the group's growth and reputation.
Darren Cooper
Managing Director
Took over as Managing Director in 2006, expanding the business to 23 operations across nine locations. His strategic leadership has driven the group's diversification and commitment to innovation.
Questions
What brands do you represent?
We represent Volkswagen, Kia, Jeep, OMODA, JAECOO, XPENG, and offer Prestige Cars for used vehicles.
Do you offer finance options?
Yes, we provide PCP and HP finance options with competitive rates through approved providers.
Are your technicians certified?
All our technicians are fully trained and use genuine parts for Volkswagen, Kia, and Jeep services.
Can I buy vehicles online?
Yes, we offer 24/7 online car buying with Click & Collect or delivery options available.
Do you provide electric vehicle charging solutions?
Yes, we install electric vehicle charging points for homes and businesses across southern England.
What areas do you serve?
We operate in Hampshire, West Sussex, and Dorset, with nine locations and multiple service centres.
Videos
Reviews (4)
Chris Crusty Litt
Dec 03, 2021 Report
A great experience using PCR to fit upgraded coilover suspension and brake pads to my car. The old suspension although being the original manufacturer sport pack was quite soft, rolling too much round tight bends and slightly twitchy steering needed sorting out. I got PCR to replace with coilovers and what a difference, the car is so much better handling now. The suspension and wheel alignment setup are spot on, its now fit for the occasional track day. Great customer care, knowledgeable with good advice, quick to book in, very responsive to my requests. Chris Charles was a pleasure to deal
Phil Mead
Nov 18, 2021 Report
I have been using Peter Cooper to get my cars for a few years now. Currently on my third car with them and i have always had a good experience! Especially with the Salesman Quill!
Andy Ball
Nov 16, 2021 Report
I've not done one of these type of reviews before but am doing this for those who trust whatever they are told by a main dealership garage. I took our Golf in to have the electrics checked as there were lots of warning lights showing on the dash.
60 diagnostic check found the cause rear speed sensors. To rectify this would cost 649, including replacement of both wheel bearings which have sensors in. That's a lot to clear some alarms I think. So I go to a local garage for a second opinion. The diagnostics they did located the issue with a single speed sensor, replaced it and said most
L.
Nov 14, 2021 Report
They had my Tiguan for 8 days to fix an engine management fault light. I was told the reason for this by the service manager was "being short staffed" I suggested that if I had been told that when the car was booked in, I could have chosen to take the car to a different service agent. Eventually when I got the car back I discovered that the replace key battery warning was stiil shown so, they ignored this a reported service item, ignored the message I left attached to the dash about the key battery and must of seen the warning when they took the car for a test drive and when the driver returned