The Yardstick Agency
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The Yardstick Agency
Launching a new financial planning business is an exciting time. From branding and stationery, through to your website and proposition documents, we'll make sure your marketing gets off to a flying start. We are financial services specialists, so your marketing is in safe hands with us. Whether it's specific tasks such as a new website or a comprehensive marketing strategy, you can count on us to deliver.

Financial advisers and planners need the support of a wide range of organisations. We help networks, compliance consultants and a range of other service providers raise their profile in the professional community. We help financial planners, investment managers and product providers to market their businesses more effectively.
Services
Why choose us
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There are many reasons why our clients choose to work with us, but there's one which stands out above all others; we are financial services specialists. We work exclusively with the financial services sector, which means we have an intimate knowledge of your needs and those of your clients. It also means we get straight to work.
New Start Businesses
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We understand that launching a new business is equally exciting and stressful. Working with us means that building a great marketing foundation will be one less thing to worry about. As a new start firm, your focus will be on gaining your authorisation and building your proposition. At the same time, you need to build a great marketing foundation to impress the clients you hope will join you from day one, as well as attract new enquiries.
Existing Advisory Businesses
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Perhaps the phone isn't ringing with enough new enquiries? Perhaps those you do get aren't from the right type of people? Perhaps you just feel that something isn't right? There's only so much time in each day too and finding a marketing partner who understands financial services isn't easy. We're here to help.
Support service providers
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We know financial services inside out and use that knowledge and experience to support businesses who provide services to financial advisers and planners. You might be a network, provider of compliance services to directly authorised firms or a technology-driven business. Whatever you do, you will have marketing challenges.
Marketing Strategy
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This service is aimed at businesses who want to take a more strategic approach to their marketing. You develop financial plans for your clients after identifying their challenges, problems, goals and aspirations. Why should it be any different for your marketing?

Advisers and planners who use this service receive a comprehensive marketing strategy, which they can choose to implement using internal resources, us, other experts, or a combination of all three.We produce marketing strategies by following a tried and tested process. Once we have agreed to work together, we'll need to spend a day with you; fact-finding and meeting key people.
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