Business Details
28 Years
experience
Award-Winning Branding & Product Design Agency in Wales
For over 25 years, Sanders Design has been dedicated to recruiting top creative talent in product design and branding. Our team prioritises the commercial impact of design, combining creativity with tangible results for clients. We foster long-term relationships by deeply understanding client needs and markets. Our multidisciplinary approach spans brand strategy, product development, and digital solutions.With expertise in sectors ranging from food to medical equipment, we deliver work that drives business growth. Our Cardiff-based team blends strategic insight with artistic vision to create enduring brand identities and market-ready products. We maintain a curious, client-focused ethos, ensuring every project exceeds expectations while maintaining a human-centred approach to collaboration.
Services
Branding
Product Design
Digital Marketing
Packaging Design
UI/UX Design
Industrial Design
User Research
CAD Modelling
Brand Strategy
Visualisation
Details
- Year established: 1998
Highlights and features
- 25 years of experience in branding and product design
- Multidisciplinary team with strategic and creative expertise
- Client-centric approach with long-term partnerships
- Proven track record with global brands across industries
- In-house prototyping and manufacturing liaison capabilities
What people say
Award-winning branding
Successful long-term relationships
Innovative product design
Increased sales sectors
Integral part of our Design Team
Services
Branding
We create and evolve brand identities that resonate with target audiences while driving commercial success. Our process combines strategic workshops, market analysis, and visual storytelling to develop authentic brand propositions. With expertise in brand architecture, tone of voice development, and packaging design, we ensure consistency across all customer touchpoints.
Product Design
From concept to manufacture, our product design service covers research, industrial design, and prototyping. We specialise in creating user-centric products with commercial viability, supported by CAD modelling, engineering specifications, and manufacturing liaison. Our 25-year expertise ensures market-ready solutions across diverse sectors.
Digital Marketing
Our digital marketing services combine strategic planning with creative execution. We develop comprehensive campaigns spanning social media, SEO, and website design. The team creates engaging content and data-driven strategies that enhance brand visibility and drive measurable business outcomes through digital channels.
Packaging Design
We craft packaging solutions that enhance brand recognition and user experience. Our service includes structural design, print specifications, and material selection. With particular expertise in food and housewares sectors, we create packaging that balances aesthetics with functional requirements for retail environments.
UI/UX Design
Our UI/UX design focuses on creating intuitive digital experiences for websites and applications. We combine user research with visual design principles to develop interfaces that improve engagement and conversion rates. The service includes wireframing, interaction design, and usability testing for optimal digital experiences.
People
Fay Blakeley
Head of Strategy
With extensive experience in creative strategy, Fay leads strategic development at Sanders Design. She specialises in brand positioning and market analysis, ensuring client projects align with commercial objectives while maintaining creative excellence.
John S Thomas
Head of Brand & Digital
John oversees brand and digital initiatives, combining creative vision with technical expertise. His leadership ensures cohesive brand experiences across both physical and digital platforms, driving innovation in brand communication strategies.
Jameila Thomas
Managing Director
As Managing Director, Jameila provides strategic direction for the agency. With a background in design and business management, she ensures operational excellence while maintaining the company's creative vision and client-focused approach.
Lianne Samuel
Company Director
Lianne manages key client relationships and project delivery. Her expertise in brand development and product strategy supports the agency's growth while maintaining high standards of creative and commercial output.
Joel Williams
Product Designer
Joel specialises in product design and development, bringing technical proficiency to creative concepts. His work spans from initial sketches to manufacturing-ready designs, ensuring practicality and market appeal in every product.
Questions
What services does Sanders & Co offer?
We provide branding, product design, digital marketing, packaging design, and UI/UX design services. Our multidisciplinary approach covers strategy, creative execution, and technical implementation for commercial success.
How does the branding process work?
Our four-stage process includes Discovery (market analysis), Determination (strategy workshops), Design (visual concepts), and Delivery (implementation across platforms to build brand recognition and engagement.
What industries do you work with?
We work with diverse sectors including food & beverage, medical equipment, housewares, and consumer goods. Our experience spans startups to multinational corporations across global markets.
Can you handle international projects?
Yes, while based in Wales, we collaborate with global clients. Our team has experience managing international branding and product development projects across different markets and cultural contexts.
Do you work with established brands or startups?
We work with both. Our services cater to startups needing brand foundations and established companies seeking brand evolution or product innovation across various industry sectors.
How do you ensure product commercial viability?
Through market research, user testing, and manufacturing liaison. Our process includes prototyping, cost analysis, and supplier collaboration to ensure designs are both innovative and production-ready.
