Business Details
19 Years
experience
Your Local Farm Shop for Fresh Produce & Seasonal Fun
Primrose Vale has been a trusted provider of fresh, locally sourced produce since 2007. Our family-run business combines homegrown fruits and vegetables with carefully selected goods from specialist growers and local suppliers, ensuring quality and variety for our customers. We offer a unique Pick Your Own (PYO) experience, allowing visitors to harvest seasonal crops directly from our fields. Our farm shop operates seven days a week, featuring a wide range of groceries, dairy, meats, and baked goods, alongside a seasonal caf serving light snacks and beverages.We are committed to sustainability, community engagement, and providing a welcoming environment for families. Our Christmas tree rental and sales service, along with themed seasonal events like Halloween trails and Easter activities, make us a year-round destination. With 24/7 access to our Whole Moo vending machines for fresh milk and snacks, we prioritise convenience without compromising on quality. Our teams dedication to excellence and customer satisfaction has established us as a cornerstone of the Cheltenham agricultural community.
Services
Pick Your Own
Farm Shop
Christmas Trees
Seasonal Events
Online Orders
Vending Machines
Local Produce
Fruit & Vegetables
Rental Trees
Caf
Details
- Year established: 2007
Highlights and features
- We offer 24/7 access to fresh milk and snacks via Whole Moo vending machines.
- Our PYO fields provide hands-on harvesting experiences for seasonal fruits and vegetables.
- We partner with local growers and artisans to ensure high-quality, sustainable produce.
- Seasonal events like Halloween trails and Christmas tree rentals cater to families.
- Our farm shop and caf operate seven days a week for year-round convenience.
Services
Pick Your Own
Our PYO fields allow visitors to harvest fresh fruits and vegetables directly from our fields during summer and autumn. Guests can pick strawberries, raspberries, pumpkins, and more, with daily updates on availability. This family-friendly activity promotes sustainability and connects customers with seasonal agriculture.
Farm Shop
Our farm shop stocks homegrown fruits and vegetables alongside artisan goods from local suppliers, including bread, cheeses, meats, and dairy. Open seven days a week, it offers daily essentials, frozen foods, and specialty items like handmade pies and organic eggs, ensuring quality and variety for all shoppers.
Christmas Trees
We provide a range of cut and potted Christmas trees, including Nordmann firs and Norway spruce, from late November. Our rental tree service allows customers to return living trees for reuse, starting at 30 with a refundable deposit. Delivery and collection options are available for added convenience.
Seasonal Events
Seasonal events include Easter trails, Halloween pumpkin picking, and festive Christmas activities. These themed attractions offer interactive, family-friendly experiences with challenges, crafts, and PYO opportunities, making Primrose Vale a year-round destination for local communities and visitors.
Online Orders
Our online store enables customers to pre-order fresh produce, groceries, and seasonal items for click-and-collect pickup. Bespoke order sheets are available for custom requests, with fulfillment within 10 working hours during specified days, ensuring flexibility and convenience for our shoppers.
Questions
What is Primrose Vale Farm Shop?
We are a family-run farm shop and PYO destination in Cheltenham, offering fresh produce, seasonal events, and local goods since 2007.
Do you offer pick-your-own produce?
Yes! Our PYO fields are open May–October for strawberries, raspberries, pumpkins, and more. Check our website for daily availability updates.
Are pets allowed on-site?
Well-behaved dogs on leads are permitted in the shop’s seating area but not in PYO fields or play areas for hygiene and safety.
Do you sell Christmas trees?
Yes! We offer cut and potted Christmas trees from late November, including a rental service for living trees with a refundable deposit.
Are there family activities?
Yes! Seasonal events include Easter trails, Halloween pumpkin picking, and festive Christmas activities designed for family enjoyment.
Can I order groceries online?
Yes! Use our online store or bespoke order sheet for click-and-collect groceries, fresh produce, and seasonal items.
Reviews (6)
Robin Shaw
Nov 23, 2021
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Plenty of parking local and fresh produce great team to help you through your shopping great area for kids to play around 2
Tunde Kalocsai Elf
Nov 01, 2021
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Our favourite pumpkin farm in Gloucestershire. Either you want to pick your own pumpkin or buy something in the grocery store of local products, Primrose Vale farm is a good place for you. There's a playground for small children as well.
Shazza Bopstar
Nov 01, 2021
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We did the Halloween trail and it was fab! The park has been updated with more things to play on since we last visited. Kids all looked like they were having fun. We did the pumpkin picking too which was also god fun. The scariest bit was crossing the shurdy road!
Andy Dolman
Oct 26, 2021
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A great farm shop. Excellent quality and a big variety of food. The staff were lovely and helpful. Plenty of parking. Covid care is well in place. Can't recommend enough.
Philip Leaver
Aug 30, 2021
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Picked our own strawberries, then bacon rolls for lunch - fair value. Small playground for kids, plus well stocked farm shop. Recommend
William Evans
Aug 30, 2021
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Fresh fruit and veg with a smile. And for those who like to graze soft fruits while they shop there is pic your own. What's not to like?
