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Business Details
Independent Mortgage Advisers in Cardiff
Allen Financial Services is an independent mortgage and financial services brokerage based in Cardiff, offering tailored advice to private and corporate clients across the UK. Our experienced team specialises in residential and commercial mortgages, insurance products, and financial planning, prioritising client needs through a personalised approach. We operate with transparency, providing whole-of-market solutions without broker fees on residential mortgage advice.

Our flexibility in meeting clients at convenient times and locations, combined with regulatory compliance, ensures a trustworthy and efficient service. With a focus on long-term relationships, we guide clients through complex financial decisions while maintaining a commitment to affordability and accessibility.
Services
Mortgages First Time Buyers Buy To Let Mortgages Income Protection Private Medical Insurance Commercial Mortgages Shareholder Protection Key Person Insurance Group Healthcare Asset Finance
Highlights and features
  • We offer no broker fees on residential mortgage advice.
  • Our team has extensive experience in residential and commercial finance.
  • We provide whole-of-market mortgage solutions tailored to client needs.
  • Flexible appointments available at home, office, or via telephone.
  • Regulated by the Financial Conduct Authority for compliance and trust.
Associations and certifications
  • Financial Conduct Authority
What people say
Genuine great guy Marvellous service Excellent deals Patient advisors No broker fees
Services
Mortgages
We source residential and commercial mortgages from the entire market to suit individual client needs. Our independent advice ensures competitive rates for first-time buyers, remortgagers, and investors. No broker fees apply for residential mortgage advice.
Buy To Let Mortgages
Specialist support for landlords seeking investment property financing. We provide tailored solutions for both experienced property investors and newcomers to the market. Our advice covers portfolio management and competitive rate comparisons.
Commercial Mortgages
Tailored financing solutions for business property purchases. We assist companies with premises acquisition, refinancing, and commercial development projects. Our expertise covers shareholder protection and key person insurance requirements.
Income Protection
Insurance solutions safeguarding against long-term sickness or unemployment. We offer policies ensuring financial stability for individuals and families during unexpected income disruptions. Coverage details are customised to client circumstances.
Asset Finance
Financial solutions for businesses requiring equipment purchases or cash flow support. We facilitate asset financing arrangements that align with corporate clients' operational needs and growth strategies across South Wales and the UK.
People
Robert Allen
Principal
Robert Allen leads Allen Financial Services as an Appointed Representative of The Right Mortgage Ltd. With extensive experience in mortgage broking, he specialises in residential and commercial finance solutions. Robert prioritises client relationships and regulatory compliance.
Questions
What mortgage services do you offer?
We provide residential and commercial mortgages, buy-to-let financing, and remortgaging solutions for private and corporate clients.
Are there fees for residential mortgage advice?
No broker fees apply for residential mortgage advice, though standard lender fees may still apply.
How do you assist first-time buyers?
We guide first-time buyers through the entire mortgage process with tailored advice and competitive market options.
Do you operate outside Cardiff?
Yes, we serve clients across South Wales and the entire UK through flexible appointment options.
What insurance products are available?
We offer income protection, key person insurance, shareholder protection, and group healthcare policies for individuals and businesses.
Reviews (7)
Suresh Sadagopan
Mar 18, 2021 Report
Rob is definitely one of the best advisers in Cardiff. Prompt, very professional and an absolute pleasure to deal with. Helped me get my first mortgage swiftly and pro-actively followed up months later as the property hadn't been completed due to delays in the chain and helped secure an extension period for the mortgage offer. I have already recommended to some of my friends and would highly recommend Allen Financial Services to anyone. Thanks Rob and Allen Financial Services!
Lauren Pool
Oct 28, 2020 Report
Positive:Professionalism,Quality,Responsiveness,Value
Robert was very helpful in helping us get our first mortgage, especially in the middle of a global pandemic! He done everything he could to help us, couldn't recommend him enough!
Joe
Oct 01, 2020 Report
Positive:Professionalism,Quality,Responsiveness,Value
I was getting nowhere with my current mortgage lender so I decided to turn to a mortgage broker. Luckily for me it was Mr Allen. Very easy to speak to and easy to understand the process as he talked me through each stage. Would highly recommend.
David Burke
Sep 18, 2020 Report
Positive:Professionalism,Quality,Responsiveness,Value
An amazing service from Rob in arranging my remortgage. Despite the turbulent lending market, Rob secured me a fantastic deal and was on hand through every step of the process. Highly, highly recommended.
Charles Plumridge
Sep 07, 2020 Report
Rob really cared about getting the best deal for us and helped us with advice etc. every step of the way to securing the deal. He is always good at communicating and helping out even though he's busy. Really couldn't recommend Rob enough.
Roisin Gallop
Nov 13, 2018 Report
We could not recommend Rob more, he went over and above for us on more than one occasion. Our first house fell through (unrelated to Rob's services) and our second very nearly did. Rob's patience, sound advice and vast experience eased us through the testing process of buying our first home. When faced with further problems, Rob went out of his way and undertook additional work which managed to secure us a much better deal on our mortgage AND save money on the initial purchase of our house. We would use Rob again, recommend him to friends and look forward to working with him again in the future
Sotiri Gropetis
Sep 07, 2018 Report
I have used Mr Allen for a number of years, he has always been courteous and extremely helpful so much so that I used him to Help my ltd company to grow its portfolio, he has now arranged all my property insurances and saved me a considerable amount on premiums, I have recommended him to many of my friends and clients, he has gone above and beyond to arrange the best products for their needs, I cannot recommend him highly enough.