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28 Years
experience
Your Perfect Wedding Dress & Menswear in Brighton
Established in 1998, The O Zone has become Brighton's premier bridal and menswear boutique, offering a curated selection of wedding attire and accessories. Our team of experienced bridal consultants brings decades of expertise in helping couples find their perfect look, combining a passion for detail with honest, tailored advice. We showcase exclusive collections from renowned British and international designers, including Eliza Jane Howell, Marylise, and our own 'I DO' range, alongside a dedicated menswear department for suits, tuxedos, and kilts. With an in-house alterations service and a commitment to customer satisfaction, we guide clients from initial consultation to final fittings, ensuring a stress-free experience.

As members of the Retail Bridalwear Association, we uphold the highest standards of service and reliability, offering clients confidence in our expertise and financial stability. Our bridesmaid collections from Dessy and Alfred Sung, along with Rainbow shoes and Miranda Templeton hair accessories, complete the wedding party's vision. We prioritize personalized appointments, allowing ample time for fittings and consultations, and provide transparent pricing for dresses, alterations, and hire services. Our 25-year legacy reflects our dedication to evolving with bridal trends while maintaining timeless elegance and exceptional service.
Services
Wedding dresses Menswear hire Bridesmaid dresses Suit hire Bridal accessories Alterations Veil hire Kilt hire Evening wear Preservation boxes
Details
  • Year established: 1998
Highlights and features
  • We offer 25 years of bridal industry expertise with RBA-accredited service
  • Our exclusive 'I DO' collection features bespoke designs unavailable elsewhere
  • In-house alterations by experienced seamstresses ensure perfect fit
  • Brighton's only independent suit hire shop with vintage and modern options
  • Curated selection of 80+ wedding gowns from award-winning international designers
Associations and certifications
  • Retail Bridalwear Association
What people say
Perfect dress Speechless groom Flawless international weddings Expert consultants Exceptional value
Services
Wedding dresses
Our curated collection features 80+ designer wedding dresses from Eliza Jane Howell and Marylise, with prices from 750. We offer both made-to-order and ready-to-wear options in sizes 8-24, including our exclusive 'I DO' collection. Our consultants help brides select styles ranging from vintage elegance to modern minimalism, with fittings available by appointment.
Menswear hire
Brighton's only independent suit hire service offers traditional tails, contemporary suits, and kilts from 65. Our first-floor menswear department provides private appointments for grooms and wedding parties, with black tie options from 49 and online ordering available through our partner site Cameron Ross Formal Hire.
Bridal accessories
Complete your bridal look with Rainbow shoes, Joyce Jackson veils, and Miranda Templeton hairpieces. Our accessory collection includes boleros, tiaras, and combs to complement every dress style. All accessories are available for purchase in-store alongside our wedding gown collections.
Alterations
Expert in-house alterations start at 50, with full lace gown adjustments up to 250. Our experienced seamstress provides personalized fittings eight weeks before your wedding, requiring only a 50% deposit. We store completed dresses free of charge until collection.
Bridesmaid dresses
Over 50 sample bridesmaid dresses from Dessy and Alfred Sung available in sizes 00-30. Our collection includes loop dresses from 175 and 'one only' off-the-peg options from 50. We offer 80 color choices and coordinate with wedding themes to match bridal gowns.
Questions
What price range do your wedding dresses cover?
Our made-to-order dresses range from £750-£2,000, with off-the-peg options starting at £300. Alterations start at £50 depending on complexity.
Do you offer payment plans?
We require a 50% deposit when ordering made-to-order dresses, with the balance due upon collection. We accept major credit cards and bank transfers.
Can I hire suits for the wedding party?
Yes, we offer suit hire from £65 and black tie options from £49. Grooms receive free suit hire when ordering a wedding dress with us.
What happens if I need urgent alterations?
While we recommend starting alterations 8 weeks before your wedding, we will accommodate urgent requests where possible. Additional charges may apply for expedited service.
Reviews (5)
L. W.
Jan 03, 2022 Report
Breath taking my husband said as I met him in the aisle. Beautiful, family and friends said of the dress and accessories! There is a very wide selection of dresses at The O Zone and I found my perfect one on the first try on. I was delighted with the magnificent service as our wedding was arranged quickly and The O Zone worked around my travel to Brighton for fittings. I highly recommend team at The O Zone! A BIG thank you!!
Jo Petty
Sep 24, 2021 Report
Even though I ended up not purchasing my dress through O Zone, the folks here were extremely pleasant, and patient with me. They took the time to get to know what I wanted and were very helpful in letting me try on all sorts of dresses and advising on alternatives. They really know their stuff here!
Tasha Adams
Sep 22, 2021 Report
My husband and I would love to thank @ozoneweddings for helping us find our perfect wedding dress & suit. We felt amazing wearing this on our wedding day 21.09.21 We highly recommend all future brides and grooms shop here for yourself & all your wedding party
The experience was unforgettable and the staff were incredible. So welcoming and helpful with every detail big or small. We can't thankyou all enough, you have been amazing! All our love from Mr & Mrs Benstead
Felicity Cant
Aug 20, 2021 Report
Having been let down badly by Pretty Eccentric, round the corner, we were thirlled by the amazing customer service we had by the two ladies in this store. They could not have been kinder and listened to what kind of dress my friend would like, her budget and so forth. Both ladies were so helpful without being pushy and my friend ended up with the most beautiful dress! Will certainly tell any future bride about this store.
Cee Cee
Aug 11, 2021 Report
Considerate, attentive, and genuinely invested in helping find you your perfect dress. There was zero pressure and so personalised - I felt as though Christine and Lesley were more concerned with helping me find the type of dress I'd like, rather than trying to push their products for a sell - which as someone who came in so undecided, meant everything. They have a wide range of options, lots of different styles and looks, so you'd be hard pressed to leave empty handed - but if you did, you can guarantee they would wish you well and be glad to have helped you on your journey. I'm looking forward