Business Details
23 Years
experience
Your Trusted PR Partner in London
Flipside PR is a female-founded and led public relations agency based in London, specialising in beauty, health, medical aesthetics, and lifestyle brands. With over two decades of experience, we combine the creativity of larger agencies with a personalised, consultative approach. Our team crafts tailored media campaigns and strategies to enhance brand visibility, elevate reputations, and deliver tangible results.We prioritise personalised attention, aligning with clients' unique goals and budgets. Our expertise spans print and digital PR, social media, influencer relations, and events, serving both emerging and established brands globally. Our enduring relationships with journalists and influencers, built over 20 years, ensure impactful coverage and strategic brand positioning in competitive markets.
Services
Print & Digital PR
Social Media Management
Influencer Relations
Creative Mailers
Expert Comment
Events & Experiences
Direct to Consumer Ecommerce
Details
- Year established: 2003
Highlights and features
- We have over 20 years of experience in beauty and lifestyle PR.
- Our tailored media campaigns align precisely with client objectives.
- We prioritise personalised attention for every brand we represent.
- Proven track record in transforming global brands into UK market leaders.
- Our team combines agency creativity with consultative client relationships.
What people say
Exceed expectations
Exceptional outcomes
Pleasure to work with
Creative storytelling
Strong media relationships
Services
Print & Digital PR
Our Print & Digital PR services combine traditional media outreach with modern digital strategies to boost brand credibility and visibility. We secure coverage in top-tier publications while driving SEO-friendly content to increase web traffic. By crafting compelling press releases and leveraging industry connections, we position brands as market leaders and ensure consistent media engagement across consumer and trade platforms.
Social Media Management
We develop dynamic social media strategies that build brand authority and audience engagement. Our team creates visually striking content, manages platform growth, and implements influencer collaborations to amplify reach. By aligning content with brand identity and market trends, we help clients maintain a cohesive digital presence that drives follower growth and enhances brand loyalty through authentic storytelling.
Influencer Relations
Our Influencer Relations service connects brands with relevant industry voices to expand market penetration. We manage both organic and paid partnerships, ensuring authentic collaborations that resonate with target audiences. Through strategic gifting, content creation, and campaign management, we transform influencers into brand advocates that generate measurable engagement and drive product awareness across beauty, health, and lifestyle sectors.
Creative Mailers
We design innovative creative mailers that capture media and influencer attention for product launches. These customised packages combine storytelling with tactile experiences to create memorable brand impressions. By integrating eco-conscious materials and social media-ready content, our mailers generate pre-launch buzz and provide shareable assets that extend campaign reach beyond traditional press outreach.
Events & Experiences
Our Events & Experiences service delivers impactful brand activations from intimate launches to large-scale showcases. We handle every detail from concept development to post-event content creation, ensuring maximum media exposure. Through curated guest lists, immersive environments, and professional documentation, we create memorable experiences that strengthen brand-consumer relationships and generate ongoing social media engagement.
People
Lynne Thomas
Founder & Director
With over 20 years in PR, Lynne established Flipside PR to combine agency creativity with client-focused service. Her expertise in beauty and lifestyle communications has positioned numerous global brands as UK market leaders through strategic media relations and innovative campaigns.
Rachel Newman
Communications Manager
Rachel specialises in health and fitness PR, leveraging her media network to secure high-impact coverage. Her background in fashion marketing informs strategic brand positioning, while her industry relationships ensure consistent press placements that elevate client visibility across beauty and wellness sectors.
Olivia Foley
Senior Communications Executive
Olivia focuses on beauty and wellbeing PR, crafting compelling narratives that connect brands with target audiences. Her experience spans household names and startups, where she builds lasting media relationships that drive consistent coverage and enhance brand credibility through authentic storytelling.
Erin Rider
Content & Social Media Manager
Erin leads social media strategy with expertise in trend forecasting and content creation. Her background in beauty PR informs data-driven campaigns that increase follower engagement. She produces visual assets for press events and manages Flipside's digital presence, ensuring consistent brand messaging across platforms.
Rebecca Hobbs
Press Assistant
Rebecca supports PR initiatives with media outreach and trend analysis. Her marketing background informs strategic content placement that resonates with target demographics. She identifies emerging beauty trends and develops targeted pitches that secure relevant media coverage while supporting brand growth through data-driven insights.
Questions
What industries does Flipside PR specialise in?
We specialise in beauty, health, medical aesthetics, and lifestyle brands, with extensive experience across both established and emerging companies in these sectors.
How do you tailor PR campaigns for different brands?
We create custom strategies based on brand goals, target audiences, and market positioning, combining media relations, influencer partnerships, and creative content tailored to each client's unique needs.
Can you work with international brands entering the UK market?
Yes, we specialise in helping global brands establish UK presence through strategic media campaigns, leveraging our extensive journalist network and local market expertise.
How do you measure PR campaign success?
We track media coverage quality and quantity, brand sentiment, audience engagement metrics, and business impact through regular reporting aligned with client KPIs.
What sets Flipside PR apart from other agencies?
Our combination of 20+ years' experience, female-led approach, and deep industry connections deliver results-driven campaigns with personal service and strategic market insights.
Reviews (5)
Freelance Design Whatbox Creative
Jul 14, 2020
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Positive:Professionalism,Quality,Responsiveness
I've worked with the team at Flipsdie for the past few months, their reach into the media is unparalleled, their efficiency and professionalism is stand out among agencies, and their knowledge of the industry is forefront. I would absolutely recommend Flipside.
I've worked with the team at Flipsdie for the past few months, their reach into the media is unparalleled, their efficiency and professionalism is stand out among agencies, and their knowledge of the industry is forefront. I would absolutely recommend Flipside.
Kenneth Soh
Nov 06, 2018
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An incredibly professional team of ladies who know how to do their jobs whilst maintaining a personal human touch and sense of humour. They also represent an impressive portfolio of brands that are unique, effective and of an extremely high standard. I've had a wonderful time working with the Flipside PR team on many projects and would think nothing of recommending them to any client of mine.
Sam Monaghan
Jul 30, 2018
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Working with the team at Flipside PR is a great experience, they are professional and have achieved results that have increased our brand awareness no end.
Kim Pearson
Jun 11, 2018
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It's a pleasure working with Lynne and her team at Flipside PR. They are a perfect example of how PR should be done! Creative, full of good ideas and always responsive. They are well connected and have solid relationships with the leading press titles which enables them to consistently gain high quality coverage. They're also positive and fun to work with. I wouldn't hesitate to recommend Flipside.
Paul Wilkinson
Oct 24, 2015
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Flipside do a fantastic job for Courthouse Clinics & Skinbrands, ensuring we receive media coverage in both the the industry and national press. They are real experts in the health and beauty industry.
