Business Details
17 Years
experience
Creative Marketing Solutions in Norwich
Established in 2009, Nick Lane is a Norwich-based agency offering creative marketing solutions to help businesses grow. Our approach combines strategic planning with evidence-based decision-making, ensuring our clients receive tailored strategies that deliver measurable results. With extensive experience across B2B and B2C environments, we specialise in destination marketing for leisure, tourism, hospitality, and professional services sectors. Our team's prior client-side experience enables us to understand business needs and prioritise value-driven outcomes.We focus on building long-term client relationships through listening, rigorous planning, and leveraging our strong connections in East Anglia and beyond. Our services span strategic marketing, brand development, advertising, digital marketing, PR, and business development support. We pride ourselves on maintaining authenticity, assembling specialist teams when needed, and delivering practical solutions that align with client objectives.
Services
Strategic Marketing Planning
Creative Design
Digital Marketing
Public Relations
Media Planning
Brand Development
Website Design
Event Management
Business Development
Social Media Campaigns
Details
- Year established: 2009
Highlights and features
- We combine agency expertise with client-side experience across B2B and B2C sectors
- Our evidence-based planning removes subjectivity from marketing decisions
- Specialist knowledge in tourism, hospitality, and professional services marketing
- Proven track record of long-term client relationships since 2009
- Access to a network of specialists for tailored project support
Services
Strategic Marketing Planning
Our evidence-based approach develops tailored marketing strategies that align with business objectives. We conduct rigorous analysis to create actionable plans that drive growth through measurable campaigns. With experience across multiple sectors, we ensure marketing efforts deliver tangible ROI for clients.
Creative Design
We create impactful visual identities and marketing materials that resonate with target audiences. Our process begins with detailed briefs to ensure designs align with brand strategy. Services include logo development, advertising concepts, and digital assets that maintain consistent brand messaging.
Digital Marketing
Our digital expertise covers SEO, PPC, and social media campaigns that enhance online visibility. We develop data-driven strategies for website traffic growth and customer engagement. Services include Google Ads management and targeted advertising across digital platforms.
Public Relations
We craft compelling narratives to strengthen brand reputation through media outreach. Our PR services include press release distribution, crisis management, and stakeholder communications. With established media contacts, we secure valuable coverage across trade and consumer publications.
Business Development
We help organisations implement systems to maximise sales opportunities while controlling costs. Our services include new business planning, customer relationship management, and outbound call strategies that support sustainable growth for professional service firms.
People
Nick Lane
Managing Director
With professional services marketing expertise, Nick ensures strategic marketing aligns with client needs. He prioritises integrity and high standards while maintaining industry connections. Outside work, he enjoys golf, skiing, and culinary pursuits.
Rob Davies
Brand & PR Director
Rob specialises in strategic marketing and media relations with extensive corporate affairs experience. A versatile team member known as 'the office sponge', he combines sports enthusiasm with practical marketing solutions for client campaigns.
Adam Reece
Creative Director
Adam delivers brand identity solutions with reliability and creative expertise. Recognised as 'Mr Reliable', he manages design projects from concept to execution while maintaining a balanced lifestyle with outdoor activities and family time.
Questions
What industries do you specialise in?
We focus on tourism, hospitality, professional services, and charity sectors with tailored marketing strategies.
How do you develop marketing strategies?
Our evidence-based approach combines rigorous analysis with client collaboration to create actionable, data-driven plans.
Do you work with external specialists?
Yes, we collaborate with a network of experts to provide specialist skills when required for specific projects.
How do you measure campaign success?
We use measurable KPIs aligned with business objectives to track performance and demonstrate ROI.
Can you help with digital marketing?
Yes, we offer comprehensive digital services including SEO, PPC, social media, and website development.
What's your approach to client relationships?
We prioritise long-term partnerships through transparent communication and delivering consistent value over time.
