Business Details
20 Years
experience
Expert IT Marketing Services for Technology Companies
Established in 2006, we are a specialist marketing agency dedicated exclusively to the information technology sector. Our core expertise lies in delivering high-impact B2B telemarketing solutions, including appointment setting, lead generation, and data management services tailored to technology companies. With a team of over 25 experienced professionals, we maintain a UK-wide database of 500,000+ companies, enabling precise targeting for our clients. Our approach combines industry-specific knowledge with transparent pricing models, ensuring clients receive qualified leads without hidden costs.We prioritise long-term client relationships through consistent service delivery, evidenced by accounts maintained since 2006. Our proprietary CRM system streamlines campaign management while maintaining full compliance with data protection standards. Backed by testimonials from major IT vendors and resellers, our track record demonstrates measurable ROI improvements for clients like Sophos and Kelway. We operate with full transparency, offering free data access and daily performance reporting to ensure complete campaign visibility.
Services
Appointment Setting
Lead Generation
Data Cleansing
ISV Recruitment
Account Based Marketing
Lead Nurturing
Data Profiling
Event Booking
Details
- Year established: 2006
Highlights and features
- 20+ years' experience in IT sector marketing
- Tailored lead generation strategies for technology companies
- Transparent data sourcing and campaign management
- Proprietary CRM system for real-time reporting
- Long-term client relationships with proven ROI improvements
What people say
Industry knowledge
Dedication to work
Transparent processes
Professional manner
Increased revenue
Services
Appointment Setting
Our IT-focused appointment setting service connects technology vendors with pre-qualified prospects. We handle initial outreach through structured telemarketing campaigns, confirming meetings via Outlook requests. This allows sales teams to focus on closing deals rather than prospecting. With industry-specific knowledge, our agents effectively communicate value propositions to decision-makers in the technology sector.
Lead Generation
Specialist IT lead generation targeting technology companies and resellers. We develop custom strategies using our extensive UK database of 500,000+ businesses. Campaigns combine telemarketing with email marketing to identify qualified prospects. Our approach focuses on ROI improvement through precise market segmentation and continuous campaign optimisation for technology providers.
Data Cleansing
Comprehensive data quality improvement service for CRM systems. We audit existing databases, removing duplicates and outdated information. Our process enhances data accuracy through cross-referencing with multiple sources. Clients receive detailed reports on data quality metrics and recommendations for ongoing maintenance. This ensures marketing campaigns target valid prospects with up-to-date contact information.
ISV Recruitment
Targeted recruitment of independent software vendors and resellers for technology distributors. We identify potential partners matching specific criteria, then conduct outreach to establish collaboration opportunities. Our industry knowledge enables effective communication of partnership benefits to prospective channel partners within the IT sector.
Account Based Marketing
Strategic marketing approach focusing on high-value accounts. We identify target organisations from our database and develop customised outreach strategies. Campaigns combine multiple channels including telemarketing, email marketing, and event promotion. This tailored approach helps technology companies penetrate specific market segments with precision messaging.
Questions
What IT sectors do you specialise in?
We focus exclusively on the technology sector, working with vendors, resellers, and IT service providers across software, hardware, and infrastructure solutions.
How do you ensure data quality?
We maintain a UK database of 500,000+ companies with regular updates. Our cleansing service removes duplicates and verifies contact details through multiple sources.
Can you handle international campaigns?
While our primary focus is the UK market, we can support international campaigns through partnerships with global data providers and telemarketing networks.
What reporting do you provide?
Clients receive daily lead outputs and comprehensive weekly reports. All calls are recorded and accessible via our CRM system for quality assurance purposes.
How do you price your services?
We operate on a transparent day-rate model with all setup and management fees included. There are no hidden costs or additional charges for campaign modifications.
What's your client retention rate?
We maintain long-term relationships with many clients, some exceeding 15 years. Our account management approach focuses on continuous improvement and adapting to client needs.
Reviews (4)
Sonic GavBoy
Jan 26, 2016
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We couldn't be happier with our account manager at IT Focus Telemarketing. The company has a young fresh approach and stood out from the rest. We are incredibly happy with the results they are bringing in and I hope to be working with IT Focus for a very long time.
Simon Davies
Dec 05, 2015
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I have worked with a number of telemarketing agencies over the years but none have provided me with the quality and service, and results that IT Focus has. IT Focus are more and more becoming a central part of our marketing machine and I wouldn't hesitate to recommend them to anyone.
Jade Elizabeth
Nov 17, 2015
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The team at IT Focus are total professionals with the ability to interact at all levels and in all styles. Highly knowledgeable and resourceful, they rapidly understood our requirements and sales proposition. Attacking the market in a professional, knowledgeable yet friendly manner was essential in order to maximise results and put simply IT Focus has not disappointed!
Proj Ct
Nov 17, 2015
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I found the IT Focus team to be excellent, providing high quality service that has delivered clear ROI to my company and our partners.
