Business Details
31 Years
experience
Your Trusted PR Partner for Home Interiors & Lifestyle Brands
Sellers PR is a communications agency with over 25 years of specialist experience in home interiors, lifestyle, luxury, design, and retail PR. Founded in 1995 by Jo Sellers, we have built outstanding relationships with core media through our work with major blue-chip brands. Our team of loyal, committed PR professionals delivers results-driven strategies that create awareness, build brands, and drive sales. We combine traditional PR with digital marketing, social media management, and content creation to provide integrated solutions tailored to client objectives. Our expertise spans product launches, brand positioning, media relations, and influencer collaborations.Based in a converted barn in Hampshire, we serve premium, forward-thinking clients including Miele, Dualit, and Cosentino. Our proven success blueprint ensures consistent high-impact coverage across print and digital platforms. We pride ourselves on being an extension of our clients' marketing teams, offering lightning-fast press office services and strategic counsel. Our team's deep industry knowledge and adaptability to evolving media landscapes have made us trusted partners for over two decades.
Services
Trade Media Relations
Social Media Management
Strategic PR Planning
Digital PR Campaigns
Influencer Collaborations
Content Creation
Event Management
Brand Positioning
Product Launches
Media Training
Details
- Year established: 1995
Highlights and features
- We have 25+ years of specialist experience in interiors and lifestyle PR.
- Our team maintains outstanding relationships with interiors trade press and influencers.
- We deliver measurable results through integrated PR strategies tailored to client objectives.
- Our proven success blueprint ensures consistent high-impact media coverage.
- We operate as a seamless extension of clients' marketing departments.
What people say
Outstanding relationships
Trusted team
Proven results
Expertise in PR
Measurable impact
Services
Trade Media Relations
We leverage 25+ years of relationships with interiors trade press to secure high-impact coverage for clients. Our team understands journalists' needs and delivers timely, relevant content that positions clients as industry leaders. This service builds brand authority through targeted media placements in print and digital publications.
Social Media Management
Our team creates engaging content strategies for Facebook, Instagram, LinkedIn, and Twitter that reflect brand identity while driving audience interaction. We combine organic content with paid advertising to increase followers and convert social engagement into measurable sales outcomes for luxury lifestyle brands.
Strategic PR Planning
We develop customised PR roadmaps aligned with business objectives, creating integrated campaigns that combine media relations, events, and digital initiatives. Our approach ensures consistent brand messaging across all channels while maintaining flexibility to adapt to market changes and emerging opportunities.
Influencer Collaborations
We identify and partner with influencers whose audiences align perfectly with client demographics. Our curated collaborations create authentic endorsements that drive brand awareness and web traffic through strategic content partnerships and product seeding programmes.
Product Launch Campaigns
We create comprehensive launch strategies that combine media events, press coverage, and digital campaigns to maximise product visibility. Our approach ensures new products receive immediate market attention while establishing long-term brand positioning in competitive luxury sectors.
People
Jo Sellers
Managing Director
Founder of Sellers PR with 25+ years in PR, Jo combines strategic vision with hands-on experience. She has built long-term relationships with major brands and media outlets while maintaining the agency's core values of excellence and client focus.
Francesca Sanchez
Director
With 18 years at Sellers PR, Francesca specialises in social media strategy and brand storytelling. She has developed award-winning campaigns for luxury brands while maintaining strong journalist relationships that enhance client visibility across traditional and digital platforms.
Chloe MacDonagh
Account Director
Chloe brings decade-long PR expertise across interiors and technology sectors. Her experience with major brands like John Lewis informs her strategic approach to media relations and digital campaigns that deliver measurable business outcomes for clients.
Hayley Gilbert
Specialist Copywriter
With 24 years in homes journalism, Hayley provides expert content creation and copywriting services. Her deep understanding of interiors trends and media requirements ensures compelling content that resonates with target audiences across print and digital platforms.
Katherine Mathews
Senior Account Manager
Katherine manages comprehensive PR campaigns with a focus on lifestyle brands. Her background in engineered wood flooring PR gives her unique insights into product positioning and media relations that deliver tangible results for clients.
Questions
What industries does Sellers PR specialise in?
We specialise in home interiors, lifestyle, luxury, design, and retail PR with 25+ years of sector-specific expertise.
How do you measure PR campaign success?
We track media coverage volume, quality of placements, social media engagement metrics, and direct sales impact through client reporting.
Can you handle international PR campaigns?
Yes, while based in the UK, we manage global campaigns for international brands like Miele and Dualit.
What makes your agency different from competitors?
Our 25+ year track record in niche sectors, deep media relationships, and proven results-driven approach set us apart.
How do you develop PR strategies?
We create tailored strategies through in-depth client briefings, market analysis, and collaborative planning sessions aligned with business objectives.
Do you offer social media advertising services?
Yes, we manage paid social campaigns across platforms to target specific audiences with cost-effective, results-driven approaches.
