Business Details
23 Years
experience
Event Driven Marketing Solutions
At eventricity, we pioneered Event Driven Marketing (EDM) solutions to revolutionise customer engagement for banks globally. Founded in 2003, our expertise lay in developing automated software frameworks like Timeframe, OfferManager, Coffee, and Tango, designed to detect and deliver time-sensitive marketing opportunities. Our solutions integrated seamlessly with existing CRM systems, enabling banks to achieve response rates up to 50%a tenfold improvement over traditional methods. Despite closing operations in 2021, our legacy includes four international awards and proven success in reducing customer attrition by 50% and boosting sales by 34% for leading financial institutions. Our approach combined deep industry experience with proprietary technology to deliver measurable business value, including cost savings of 3.9 million in 11 months for one client.We prioritised client-centric innovation, offering free proof-of-value demonstrations to validate our claims. Our teams decades of experience in banking and marketing technology positioned us as global leaders in EDM until our closure, leaving behind a repository of insights and case studies for the industry.
Services
Timeframe
OfferManager
Coffee
Tango
EDM Consultancy
Details
- Year established: 2003
Highlights and features
- Proven 50% churn reduction in banking clients within six months
- Automated frameworks integrate with existing CRM systems
- Achieved 34% sales uplifts through timely customer engagement
- Award-winning technology with four international recognitions
- Free proof-of-value demonstrations to validate business impact
Questions
What is Event Driven Marketing?
EDM identifies optimal customer engagement moments through behavioural triggers, achieving 20-50% response rates versus traditional methods' 1-3%.
How did eventricity's software integrate with existing systems?
Our tools worked with any CRM platform and database, adding EDM capabilities without replacing existing infrastructure.
What banking challenges did eventricity address?
We reduced customer attrition by 50%, increased sales by 34%, and cut marketing costs through timely, data-driven engagement.
Are eventricity's products still available?
No, the company closed in 2021, but case studies and technical documentation remain accessible for industry reference.
How quickly could banks implement eventricity's solutions?
Our frameworks enabled EDM implementation in weeks rather than the industry-standard 12-24 months for bespoke solutions.
Reviews (6)
Brittany Merkle
Oct 20, 2021
Report
Eventricity was the perfect fit for our fairly large wedding! Julia went above and beyond to help me bring my ideas to life! She took an extensive amount of time out of her days to FaceTime me and go through each and every detail. Eventricity arrived in a timely manner on the day of the wedding and they were efficient! Our ballroom looked absolutely stunning - the romantic feel from the variety of candles and high rise flower arrangements was out of this world. I would absolutely recommend choosing Eventricity for your floral needs!
Georgia Kitsios
Oct 11, 2021
Report
I'm not sure where to even begin. From our very first meeting, I was certain Eventricity was the right team for our wedding! They went above and beyond and executed every little detail we asked for. Planning a wedding can be super stressful as it is, let alone a rescheduled covid wedding, but Julia and her team made picking out flower arrangements and decor SUPER easy. If your unsure about style, they have great suggestions and recommendations. People say you get what you pay for but I feel we received much more! I nearly fell into tears when we were shown our wedding hall because of how gorgeous
Susan Emerson
Oct 08, 2021
Report
All I can say is WOW WOW the flowers were outstanding, absolutely beautiful, guest and staff at my daughters wedding were full of compliments. The combination of flowers and greenery left a fresh sent in the reception/party room. The arrangement over the mantel behind the sweetheart table was above and beyond what I imagined, stunning ! Centerpieces on the guest tables were the perfect size, colorful, elegant in a fun way.
Julia was fun and a pleasure to work with, understanding my daughters vision down to the smallest detail, adding sea holly to her arrangements. Oh and the construction of
Julia was fun and a pleasure to work with, understanding my daughters vision down to the smallest detail, adding sea holly to her arrangements. Oh and the construction of
Elizabeth Cavanagh
Apr 22, 2021
Report
Amazing Customer Service! I had ordered flowers for my girlfriend out of state from a tele florist and revived a call from them late in the day stating they could not deliver the flowers. I was very upset and called Julia and she saved the day! Not only did she deliver them to my friend but they were absolutely beautiful! So thankful to her and her shop! Highly recommend!!!
Brittney Smith
Nov 13, 2020
Report
I cannot say enough about how beautiful my wedding was. Julia was absolutely amazing with her floral design. The day was romantic and rustic and Julia helped me every step of the way. Planning a wedding during Covid was not easy but Julia put me at ease and every time we met she always asked how I was doing and really took time to listen. The entire day was amazing! I could not have asked for a more pleasant experience. Guests are still talking about how beautiful the flowers were. Thank you Eventricity!
Sandy Ayoub
Aug 21, 2020
Report
I truly cannot say enough about Phyllis and her team! They were amazing to work with from start to finish. I remember my first time calling to inquire about a florist and I was blown away at how nice and helpful Julia was. Out of all the vendors I had been calling and searching for, once I spoke to Julia I knew I had found the one. I worked with Beth and Phyllis throughout the planning process and they were nothing short of amazing. Phyllis and her team did all the florals for our wedding from my bouquet to decorating our sweetheart table! They listened to every detail and made sure my vision came
