Timeframe Timeframe is our application to detect and deliver Event Driven leads, enabling you to react appropriately and in a time sensitive fashion. OfferManager Use your detailed data to create precisely targeted content for each individual customer. Coffee Coffee implements and manages business rules for recency, ranking and channel limiting so you can deliver Optimal Leads.
Event Driven Marketing (EDM) is an approach that determines the correct time to contact a person (Customer Pull) instead of the typical direct marketing approach (Product Push). Banks who have successfully deployed Event Driven Marketing achieve average Customer response rates of between 20% and 50% for their campaigns.
Event Driven Marketing (EDM) is an approach that determines the correct time to contact a person (Customer Pull) instead of the typical direct marketing approach (Product Push). Banks who have successfully deployed Event Driven Marketing achieve average Customer response rates of between 20% and 50% for their campaigns.
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About Us
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We have worked on projects with some of the Banking industry's leading exponents and had seen the results, the dramatic rise in response rates, the drop in attrition and the reduction in marketing costs. All were key measurable goals for anyone in the marketing department. But the delivery of a workable solution always involved a huge effort.
What is EDM
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Event Driven Marketing (EDM) has been proven to be the single most effective technique in marketing. Traditional segment, model, score, campaign marketing gives response rates of 1-3% whereas using EDM results in average response rates of 20-50%! Why? Well simply put, customers respond positively to you and buy things when they need them, NOT when you want them to.
Edm Faq
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We believe this site is the most extensive and complete source of information on Event Driven Marketing (EDM) on the internet. Here you will find over 30 pages of detail, research and background data on EDM as well as information on our products and services. Please feel free to browse around and don't forget to check out our blog for even more information.
Where are you now
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Do you use a specialist CRM marketing tool in order to choose which customer to contact and which product and services to offer? This method of CRM marketing is based around pushing products to customers based on a statistical assessment of their likelihood to accept an offer (Product Push). Research of over 247 different companies across Europe showed that response rates for campaigns using this approach range from 2% to a maximum of 5%.
Types of Marketing
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Do you use a specialist CRM marketing tool in order to choose which customer to contact and which product and services to offer? Do you market to customers as individuals? Only contacting them when they have a need, not when they score well or when you want to sell something? Do you analyse their needs on a daily basis in order to determine the optimum time to offer a product or service?
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