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Business Details
30 Years
experience
Experiential Event Games & Attractions for Corporate Events
Unique Ideas has been at the forefront of designing, engineering, and delivering experiential marketing games for over three decades. Our expertise lies in creating immersive, branded attractions that captivate audiences at exhibitions, corporate events, and retail spaces across the UK and EU. With a portfolio that includes the iconic Cyclone game and custom automotive displays, we combine innovation with practicality to enhance brand visibility and engagement. Our in-house team ensures every project reflects our clients' identities while adhering to the highest safety and quality standards.

Holding international trademarks for our Cyclone game, we pride ourselves on exclusivity, offering clients sole supplier status at events to guarantee their stand out. Trusted by global brands and agencies, our commitment to excellence is evident in our 30-year track record of successful collaborations, from product launches to large-scale trade shows. We prioritise seamless service delivery, offering end-to-end support from concept design to on-site installation, ensuring stress-free execution for our clients.
Services
Cyclone Games Other Games Automotive Display Ramps VIP Events Event Planners Exhibition Stand Attractions Corporate Events Retail Promotions Product Launches Car Display Systems
Details
  • Year established: 1996
Highlights and features
  • We offer 30 years of experience in the event industry.
  • Our in-house design team creates exclusively branded games.
  • We provide exclusivity by not supplying to competitors at the same event.
  • Our services are trusted by leading national and international companies.
  • We hold multiple international trademarks for our Cyclone games.
Associations and certifications
  • European Union Trademark
  • United States Trademark
  • Australian Trademark
What people say
Incredible fun Fantastic service High quality game Delighted Seamless install
Services
Cyclone Games
Our Cyclone games are high-impact, branded attractions designed to draw crowds at exhibitions and corporate events. These interactive games combine physical engagement with digital branding technology, offering a memorable experience that enhances brand visibility. Ideal for retail promotions, product launches, and trade shows, Cyclone games create buzz and encourage social sharing while aligning with your marketing objectives.
Automotive Display Ramps
The Modular Display System provides robust, brandable ramps for showcasing vehicles at automotive events. Engineered to 4000 kg safety standards, these versatile ramps accommodate all vehicle sizes from compact cars to commercial vans. Perfect for dealership promotions, roadshows, and showroom displays, they combine durability with eye-catching branding opportunities to highlight your automotive offerings.
VIP Events
We create fully customised VIP events including car showroom launches and product unveilings. Our packages feature themed decorations, lighting, signage, and interactive games to create immersive brand experiences. With budgets starting at 1,299, we deliver 3-4 day events that combine visual impact with engaging activities to captivate your target audience.
Other Games
Beyond Cyclone, we offer diverse games like Stop The Clock and Wall of Speed to suit different event themes. These reaction-based attractions provide entertainment while reinforcing brand messaging. Designed for corporate events, shopping centres, and exhibitions, our alternative games ensure visitor engagement through competitive, shareable experiences that align with your marketing goals.
Event Planners
We provide end-to-end event planning services specialising in interactive marketing solutions. From concept development to on-site execution, our team handles branding strategy, game selection, logistics, and staff coordination. This comprehensive approach ensures seamless delivery of branded experiences that meet specific client objectives while maintaining operational efficiency.
Questions
What types of events do you cater to?
We provide games and attractions for exhibitions, corporate events, retail promotions, product launches, and VIP car showroom events.
Are your games available for international events?
Our Cyclone games and automotive displays are available for hire or sale across the UK and for sale worldwide.
Can you customise games with our brand?
Yes, our in-house design team creates fully branded games and attractions tailored to your company's identity and event theme.
What safety standards do your displays meet?
Our Modular Display System complies with ISO9001 and BS EN 1993-1-1 standards, with strength testing to 4000 kg for maximum safety.
How long can we hire equipment for?
Flexible hire periods from 1 week to 6 months, with options for dry hire or full contract hire and assembly support.
Videos
Reviews (2)
Leeanne Clay
Sep 05, 2018 Report
“We first made contact with the team at Unique Ideas last year and since the first conversation with Bob we have been wowed by their professionalism, levels of communication and commitment to customer satisfaction. We were encouraged to be involved in everything from planning to the finished article and truly felt that we had exactly what we wanted. We had a huge event planned to promote Organ Donation Week 2018 across 2 NHS trusts and boy, the Cyclone did not disappoint - it was simply AMAZING!!! It was decked out in our branding - which was done beautifully - and even the balls coordinated
Susan Routledge
Mar 04, 2018 Report
We hired the safe cracker and countdown from Bob for an event at Professional Beauty ExCel London. Both were so popular and got an amazing amount of interaction and crucial new leads. Its the first time we have ever done anything like this and Bob and his team were so helpful. Amazing service. Would 100% recommend. Thanks again Bob