Business Details
18 Years
experience
Global Demand Generation Experts Glasgow
Pursuit Marketing was founded in 2008 with a clear mission: to help businesses close more deals more effectively and more frequently. As a performance-driven global agency, we specialise in targeted demand generation, blending digital marketing and outsourced sales development to create comprehensive 360 solutions. Our approach is built on three pillars: cutting-edge data analytics, industry-leading expertise, and proven processes refined over more than a decade of delivering results for clients ranging from emerging companies to seven of the world's top ten technology firms. With operations spanning Glasgow, Malaga, Frankfurt, and Istanbul, we execute demand-generation projects across seven global territories, serving industries including technology, healthcare, and the public sector.Our success stems from a unique combination of proprietary data assets, a multilingual team of 250+ specialists, and a relentless focus on measurable outcomes. We pride ourselves on developing fully integrated account-based marketing campaigns that leverage our industry expertise and 3 billion data points to identify high-quality prospects and maximise customer demand. Our commitment to core values - inspiration, innovation, integrity, transparency, excellence, and wellness - ensures we maintain the highest standards in every client relationship.
Services
Digital Marketing
Account Based Marketing
Outsourced Sales Development
Lead Nurturing
Vendor Management
Details
- Year established: 2008
Highlights and features
- 15+ years' experience delivering demand generation for top 10 global tech companies
- Proprietary database of 3 billion data points for precision targeting
- 250+ multilingual specialists across 7 global territories
- Proven 360 approach combining digital marketing and sales development
- Award-winning team with daily campaign optimisation capabilities
Associations and certifications
- Living Wage Foundation
What people say
Exceptional results
Proactive approach
Strong ROI
Data-driven strategies
Award-winning team
Services
Digital Marketing
Our digital marketing services combine paid advertising, content strategy, and data analytics to drive targeted traffic and conversions. We create custom campaigns across PPC, social media, and email platforms, leveraging 3 billion data points for precision targeting. With daily optimisation and A/B testing, we ensure maximum ROI for technology, healthcare, and public sector clients.
Account Based Marketing
We develop fully integrated account-based marketing strategies that align sales and marketing efforts. Using proprietary data and industry expertise, we identify high-value prospects and create personalised multi-channel campaigns. Our approach combines lead generation, nurturing, and sales enablement to maximise conversion rates for global technology companies.
Outsourced Sales Development
Our 250+ multilingual sales specialists deliver qualified leads through targeted outreach programs. We combine telemarketing, email campaigns, and digital tracking tools to identify decision-makers and schedule appointments. With 800,000 monthly dials and 344,000 emails sent, we provide scalable sales development solutions for international clients.
Lead Nurturing
We implement automated nurturing programs to convert prospects into sales-ready leads. Our approach combines behavioural tracking, personalised content delivery, and sales alignment to maintain engagement throughout the buyer journey. Using advanced analytics, we score leads based on readiness to buy and coordinate handoffs to client sales teams.
Vendor Management
We optimise marketing technology stacks and agency partnerships through centralised vendor management. Our services include platform selection, performance monitoring, and workflow integration to ensure seamless execution across multiple service providers. This approach reduces costs while improving campaign effectiveness and data consistency.
People
Lorraine Gray
Chief Operating Officer
With over 15 years in marketing operations, Lorraine leads Pursuit's operational strategy and team development. She champions our Living Wage accreditation and ensures delivery excellence across all client campaigns.
Questions
What industries does Pursuit Marketing specialise in?
We focus on technology, healthcare, and public sector clients across 32 global territories.
How does Pursuit measure campaign success?
Through daily performance tracking, conversion metrics, and ROI analysis against client KPIs.
What makes Pursuit different from other agencies?
Our unique combination of proprietary data, 360° marketing-sales integration, and real-time optimisation sets us apart.
Can Pursuit handle international campaigns?
Yes, with offices in Glasgow, Malaga, Frankfurt, and Istanbul, we manage projects across seven global territories.
How quickly can Pursuit launch a campaign?
Our fastest campaign launched in 4 hours with full multi-channel implementation.
Reviews (3)
Pat Smart
Oct 21, 2019
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Avoid! Very difficult to deal with and unprofessional.
Entered into a contract with Pursuit to deliver leads in a specific time frame. Managed to deliver less than a third of what they committed to despite the time frame being extended. When we cancelled the contract and asked for a refund they became argumentative and evasive. Their finance manager is always unavailable and does not respond to emails regarding the refund.
Entered into a contract with Pursuit to deliver leads in a specific time frame. Managed to deliver less than a third of what they committed to despite the time frame being extended. When we cancelled the contract and asked for a refund they became argumentative and evasive. Their finance manager is always unavailable and does not respond to emails regarding the refund.
Kashif Iqbal
Aug 24, 2018
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Advised me I could park my car in a private car park. Ended up getting a ticket and they left me to foot the bill.
Justin Skinner
Jan 02, 2018
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Be wary. Entered into a lead generation contract with this company and they managed one lead in 20 months. Haven't responded to my complaint or refunded.
