Business Details
12 Years
experience
Emergency
services
Your Trusted PR Partner in Glasgow
Zude PR is a Glasgow-based public relations agency founded in 2014 by award-winning communications professional David Sawyer. With over 25 years of international PR consultancy experience, including leadership roles at Weber Shandwick and a distinguished journalism career, we specialise in delivering strategic communications solutions across broadcast, digital, and print media. Our approach combines integrity, trust, and results-driven methodologies honed through 17 years of operating in Scotland's dynamic business landscape.We serve clients ranging from SMEs to global brands, offering expertise in crisis management, content marketing, SEO, and stakeholder engagement. Recognised with 11 international PR awards, including accolades from the United Nations and PRCA, our work consistently delivers measurable outcomes. As a Fellow of the Chartered Institute of Public Relations, we maintain the highest professional standards while providing flexible, client-centric services tailored to both private and public sector organisations.
Services
Media Relations
Crisis Management
Content Marketing
SEO Strategy
Stakeholder Engagement
Digital Marketing Training
Event Management
Social Media Implementation
Website Project Management
Community Consultation
Details
- Year established: 2014
Highlights and features
- We offer 25+ years of international PR consultancy experience from a multi-award-winning practitioner.
- Our team delivers proven results through crisis management and strategic communications expertise.
- We maintain the highest professional standards as a Fellow of the Chartered Institute of Public Relations.
- Our client-centric approach combines flexibility with tailored solutions for private and public sector organisations.
- We guarantee measurable outcomes demonstrated through 11 international PR awards including UN recognition.
Associations and certifications
- Chartered Institute of Public Relations (CIPR)
What people say
Award-winning expertise
Proven results
Client-focused approach
Highly professional
Trustworthy
Services
Media Relations
We develop comprehensive media strategies to enhance brand visibility across broadcast, print, and online platforms. Our expertise in journalist relations and story pitching helps organisations secure valuable media coverage. With 25 years' experience, we create targeted campaigns that align with client objectives while maintaining consistent brand messaging.
Crisis Management
Our crisis communications service prepares organisations for unexpected challenges through strategic planning and rapid response protocols. We specialise in crafting clear messaging during high-pressure situations, protecting brand reputation while maintaining stakeholder trust through transparent communication strategies developed over 11 international award-winning campaigns.
Content Marketing
We create compelling content strategies that engage target audiences and improve brand authority. Our services include blog development, ghostwriting, and SEO-optimised content creation tailored to specific industry needs. This approach helps clients establish thought leadership while driving organic website traffic through consistent, high-quality digital content.
SEO Strategy
Our SEO services focus on improving online visibility through technical optimisation and content enhancement. We provide keyword research, on-page SEO, and local search strategies that help businesses rank higher in search results. This expertise extends to Google My Business optimisation and citation-building for improved digital discoverability.
Stakeholder Engagement
We develop strategic engagement plans to strengthen relationships between organisations and their key stakeholders. Our approach combines traditional PR with digital outreach to create meaningful connections. This includes consultation processes, event management, and tailored communication strategies that align with both organisational goals and community expectations.
People
David Sawyer
Founder & Director
Award-winning PR professional with 25+ years' experience, including leadership roles at Weber Shandwick. Holds Fellow status with CIPR and has won 11 international PR awards, including recognition from the United Nations. Specialises in strategic communications and crisis management.
Questions
What PR services do you offer Glasgow businesses?
We provide comprehensive PR services including media relations, crisis management, content marketing, SEO strategy, and stakeholder engagement tailored to Glasgow businesses' specific needs.
How do you handle crisis communications?
Our crisis management approach combines strategic planning with rapid response protocols, developed through 11 award-winning campaigns, to protect brand reputation while maintaining stakeholder trust through transparent communication.
Can you work with UK-wide clients?
Yes, while based in Glasgow, we serve clients across the UK and internationally, leveraging our extensive experience working with organisations from SMEs to global brands.
What makes you different from other PR agencies?
Our unique combination of 25+ years' experience, 11 international awards, and CIPR Fellowship status delivers proven results through integrity-driven, client-focused strategies that prioritise measurable outcomes.
How do you measure PR campaign success?
We use comprehensive evaluation methods including media coverage analysis, stakeholder feedback, and digital metrics to demonstrate campaign effectiveness, ensuring transparent reporting aligned with initial objectives.
Videos
Reviews (6)
Scott Hay
Jun 30, 2015
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I have a small business and was interested in finding out more about how I could market one of our products more effectively. Dave clearly has a thorough knowledge of marketing and PR, in particular, digital marketing which was my main interest. The advice Dave gave was excellent, he's clearly a very easy guy to work with and genuinely wants to help you succeed. Would highly recommend.
Morag Malloy
Jan 25, 2015
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I worked alongside David for several years at Weber Shandwick, where we collaborated jointly on several projects providing complementary services to clients. David's practical and knowledgeable approach is based on a background of excellent skills and experience, and an objective-based methodology. David operates in a very genuine, down-to-earth manner which makes him a super leader of teams and working partner. I really enjoyed working with him and his arsenal of awards and great client results is further proof of his skills.
Lisa Palompo Dixon
Jan 03, 2015
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Dave is a 'does what it says on the tin' kind of PR guy - results driven, tenacious and always on the positive. He's a hard worker but also know also when to kick back. I've got great memories working with Dave on PR campaigns big and small. All in all, Dave is a true professional with an eye for detail and always on the bigger picture!
Alan Richardson
Dec 28, 2014
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David is great to to work with and highly professional. I have provided photographic services to him and his colleagues both at his present job and previous ones. Events are always meticulously planned and discussed in advance to ensure the smooth running of the job and to maximise the coverage from it. I have found David to be open to ideas and to have great skill in making sure the results fit with the brand image. A pleasure to work with.
Maya Anaokar
Dec 27, 2014
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I used to work with David when we were both starting out in PR. He's a generous and supportive colleague with a keen understanding of media and public relations. In the time I worked with him, he developed a range of creative strategies to gain coverage and brand recognition for campaigns as diverse as Scottish raspberries to science centres. He's also great fun to work with.
Nick Sharpe
Nov 30, 2014
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David's drive and tenacity set him head and shoulders above most business people. When you're eating breakfast, David is already at his desk, focussed on the task in hand and reliably producing results for clients day after day. His single-mindedness is directed with brutal efficiency at any task, from rolling up his sleeves to pen a press release or produce the contact report which becomes a reference work for months, right through to his personal goal of a sub-3 marathon. Personable and confident, David imbues meetings with authority and is rarely lost for words. As an employee, I saw the other
