Business Details
17 Years
experience
Your Partner for Effective Social Marketing & Behaviour Change Solutions
At Social Marketing Gateway (SMG), we specialise in delivering effective solutions to behavioural, health, social, and environmental challenges. Founded in 2009, our team combines decades of experience in social marketing and behaviour change, working collaboratively with clients and stakeholders to craft practical, evidence-based strategies. Our expertise spans research, campaign development, digital innovation, and training, ensuring each project is tailored to specific client needs. We prioritise robust insight gathering, from qualitative depth interviews to quantitative surveys, to inform interventions that drive measurable impact.Our clients benefit from our comprehensive approach, which includes creative testing, branding, user-centred digital platforms, and continuous evaluation to refine outcomes. With a track record of projects reaching millions, we focus on creating sustainable change across sectors such as public health, education, and environmental sustainability. Our leadership team, each with 15+ years of industry experience, ensures every initiative maintains the highest standards of excellence and accountability.
Services
Behaviour Change Campaigns
Social Marketing Research
Digital Campaign Development
Training Workshops
Project Evaluation
Creative Testing
User-Centred Design
Digital Platforms
Public Health Interventions
Stakeholder Engagement
Details
- Year established: 2009
Highlights and features
- We deliver evidence-based behaviour change campaigns with measurable impact across industries.
- Our team has over 30 years' combined experience in social marketing and research.
- We employ user-centric design in digital platform development and campaign creation.
- We offer continuous evaluation to refine strategies and maximise outcomes.
- Our collaborative approach ensures client needs drive every project from start to finish.
What people say
Hard work, understanding and flexibility
Deliver to time and deadline
Practical and innovative solutions
Professional and facilitative manner
Actionable insights for strategy
Services
Behaviour Change Campaigns
Developing tailored campaigns grounded in research to drive sustainable behaviour change across health, social, and environmental sectors. Utilising insight-driven strategies, creative branding, and continuous evaluation to ensure impactful outcomes. Partnerships with public and third-sector organisations enhance project delivery.
Social Marketing Research
Conducting qualitative and quantitative research to understand target audiences and inform interventions. Methods include interviews, focus groups, surveys, and user testing to identify motivational drivers and barriers to behaviour change across diverse populations.
Digital Campaign Development
Creating innovative digital strategies combining paid and organic marketing to reach target audiences effectively. Services include SEO, content creation, social media management, and campaign measurement to maximise engagement and behaviour change outcomes.
Project Evaluation
Assessing project impact using formative, process, and outcome evaluation methods. Developing KPIs and reporting frameworks to measure success, identify improvements, and build evidence for scaling initiatives across public health, education, and environmental sectors.
Training Workshops
Delivering behaviour change training to equip professionals with practical skills for community engagement. Workshops cover social marketing principles, intervention design, and evaluation techniques to support sustained organisational capacity building.
People
Andy McArthur
Managing Director
Co-founder with 40 years' experience in social marketing, leading research, planning, evaluation, and training projects. Expert in translating insight into actionable behaviour change strategies for public sector clients.
Matt Howick
Director
Co-founder and marketing leader with 35+ years' public/private sector experience. Oversees strategic direction and behaviour change interventions, combining commercial acumen with social impact expertise across complex health and environmental projects.
Sarah Muir
Director of Projects
15+ years' social marketing experience spanning business development to campaign implementation. Leads staff development and maintains SMG's positive culture while managing cross-sector projects from design to evaluation.
Megan Christie
Senior Project Manager
Specialist social researcher managing high-quality projects with actionable insights. Skilled facilitator delivering behaviour change training and leading research teams across health and wellbeing topics.
Caroline Hempleman
Training Manager
Public health expert with 20+ years' programme delivery experience. Focuses on training design and business development, empowering professionals to implement effective behaviour change interventions that create community impact.
Questions
What is social marketing?
Social marketing uses commercial marketing techniques to influence behaviours that benefit individuals and society, addressing issues like health, environment, and social welfare through evidence-based interventions.
How do you approach behaviour change projects?
We use a five-step process: audience research, intervention design, message development, implementation, and continuous evaluation to ensure measurable, sustainable outcomes aligned with client objectives.
What sectors do you work with?
We specialise in public health, education, environmental sustainability, and social welfare sectors, delivering projects for NHS, local governments, charities, and international organisations.
Can you handle international campaigns?
Yes, our digital expertise and partnerships enable us to develop global campaigns, evidenced by WHO collaborations and reaching 7+ million people across the UK and internationally.
Do you provide training services?
We offer accredited training workshops covering behaviour change frameworks, campaign design, and evaluation methods to build organisational capacity for sustainable impact.
What digital solutions do you offer?
Our services include CRM systems, learning platforms, grant funding portals, and digital marketing strategies combining SEO, social media, and content creation to engage target audiences.
