Upright Posture

Business Details

Your Trusted Chiropractor in Sutton Coldfield

At Upright Posture, we specialise in addressing chronic pain, postural imbalances, and mobility challenges through Advanced BioStructural Correction (ABC). With over a decade of expertise in structural chiropractic care, our mission is to help individuals move better, feel stronger, and live actively regardless of age or background. Our approach targets the root cause of pain and dysfunction, ensuring long-lasting relief for complex and long-term body problems. Backed by 99% success rates for back pain and sciatica relief, we combine patented techniques with ergonomic education to deliver results where other treatments have failed.

Our team, led by Dr. Lucky Giddaa globally recognised posture expertprioritises transparency, ethical standards, and client-centric care. We hold accreditations from leading industry bodies, including the General Chiropractic Council and the Royal College of Chiropractors, reinforcing our commitment to excellence. Our clinic in Sutton Coldfield serves Birmingham and surrounding areas, offering personalised care plans tailored to individual needs.

Services

Advanced BioStructural Correction Endonasal Cranial Correction Posture Correction Sports Chiropractic Paediatric Chiropractic

Highlights and features

We specialise in complex cases where nothing else has helped.
99% success rate for back pain and sciatica relief.
Globally recognised posture experts with over 10 years' experience.
Transparent pricing with no hidden fees.
Personalised care plans tailored to individual health goals.

Associations and certifications

General Chiropractic Council
British Chiropractic Association
Royal College of Chiropractors

What people say

Immediate pain relief Life-changing results Expert posture correction Lasting pain relief Improved mobility

Website

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Services

Advanced BioStructural Correction

Advanced BioStructural Correction (ABC) is a full-body alignment method targeting misalignments the body cannot self-correct. By addressing biomechanical imbalances, this technique alleviates chronic pain, improves posture, and restores mobility. Patients often experience immediate symptom reduction, with cumulative benefits from repeated sessions. The method uniquely corrects structural issues without invasive procedures, making it suitable for adults, children, and athletes seeking long-term musculoskeletal health improvements.

Endonasal Cranial Correction

This non-invasive procedure corrects cranial and facial bone misalignments using gentle balloon inflation in nasal cavities. It addresses chronic sinus issues, TMJ pain, and headaches by restoring cranial symmetry. The technique improves breathing, reduces facial asymmetry, and alleviates nerve-related symptoms. Most patients notice improvements within one to two sessions, with lasting benefits for those recovering from trauma or congenital misalignments.

Sports Chiropractic

Tailored chiropractic care enhances athletic performance by optimising biomechanics and preventing injuries. Services include gait analysis, strength assessments, and sport-specific mobility training. This approach improves joint function, reduces recovery times, and addresses sport-related injuries through targeted adjustments. Athletes benefit from improved range of motion and reduced risk of recurring musculoskeletal issues.

Paediatric Chiropractic

Specialised adjustments address spinal health and developmental postural issues in children. Gentle techniques correct birth trauma effects, improve mobility, and support healthy growth. Parents report improvements in sleep patterns, reduced colic symptoms, and better posture in teenagers. Early intervention helps prevent long-term musculoskeletal complications.

Arthritic Pain Relief

Targeted chiropractic adjustments reduce joint inflammation and improve mobility for arthritis sufferers. Treatments focus on non-pharmacological pain management, combining spinal corrections with ergonomic advice. Patients experience decreased stiffness, improved joint function, and better quality of life through regular sessions tailored to individual degeneration levels.

People

Dr. Lucky Gidda

Lead Chiropractor

Dr. Lucky Gidda is a Doctor of Chiropractic registered with the General Chiropractic Council. He specialises in Advanced BioStructural Correction, with expertise in posture correction and spinal health. He has helped over 1,000 patients resolve chronic pain through non-invasive techniques.

Shreena Pattani

Clinic Manager

Shreena Pattani co-founded Upright Posture with a background in healthcare management. She ensures a welcoming clinic environment and oversees patient care coordination. Her optometry experience informs holistic approaches to patient well-being.

Questions

What conditions do you treat?

We specialise in chronic pain, posture correction, sciatica, headaches, and sports injuries using Advanced BioStructural Correction techniques.

Is chiropractic care safe for children?

Yes, our paediatric treatments use gentle, age-appropriate adjustments to address developmental postural issues and birth trauma effects.

How many sessions will I need?

Treatment plans vary—most patients see improvements within 6-12 sessions, with complex cases requiring longer care.

Do you accept insurance?

We provide receipts for private health insurance claims, though direct insurance billing isn't available.

What makes ABC different from traditional chiropractic?

ABC uniquely corrects biomechanical misalignments the body cannot self-correct, focusing on structural rather than symptomatic relief.

Can you help with migraines?

Yes, cranial corrections and spinal adjustments address nerve irritation contributing to chronic migraines and tension headaches.

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Reviews (4)

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Alex Mulcahy

Nov 18, 2021 Report

Fantastic staff, very welcoming and knowledgeable about their profession.
Helped me to find out the best ways to sort my posture and back pains out, even during my normal day to day life (including sleeping!)

Tammy Takkar

Oct 03, 2021 Report

I have been having my sessions since 12 months and I can say I am so happy with the results as well as with the service. My shoulders and hands were so much in pain, after having Consultation with Lucky I understood the problem was starting from my neck and it was all effecting because of my posture at work. I am still doing the same job but having regular sessions has helped so much with my day to day activities and my posture is getting so much better. Thank you to the team for looking after me nad I highly recommend you to everyone.

Lee Armstrong

Sep 14, 2021 Report

I have to admit, I was dubious at first. Discovering something 'new' after 20 years of trying all sorts of different physios, masseurs and chiropractors made me a bit cynical, but I thought I'd give it ago. Now, six months down the line, I can say the results are life-changing. I suffered from severe lower back pain, pins and needles in my fingers, a painful and almost immobile right hip, and frequent headaches and neck pain, alongside numerous other minor complaints. 80% of that is now gone! I am still continuing treatment and were still making progress. My posture has improved very noticable

Amir Hussain

Jul 15, 2021 Report

Since June 2020, I'd began suffering from Fibromyalgia-esque symptoms such as: Brain Fog, IBS, Chest tightness, Neck & Upper Back pain and just widespread aching in general - despite being in my mid-twenties. I'd had numerous medical testing done privately, from: blood tests, an X-Ray & even multiple MRI scans - with everything coming back normal. Although slightly apprehensive about getting Chiro work done - which I felt could worsen things, I decided to try out Upright in Jan after some research in the ABC technique which seemed less aggressive compared to some of the more conventional methods