Business Details
50 Years
experience
Scandinavian Clothing & Homeware with Natural Materials
Established in 1976, Gudruns Joden has grown from a single store in Stockholm to an international brand with 23 concept stores across seven countries. Our philosophy centres on creating vibrant, individualistic designs using natural materials like organic cotton, recycled fabrics, and modal blends. Each collection draws inspiration from global landscapes, such as Canada's Lake Abraham and the Azores, translating natural beauty into wearable art. We prioritise sustainability without compromising style, offering timeless pieces that cater to women of all ages.Our commitment to ethical production is reflected in our environmental foundation and partnerships, including collaborations with UNHCR. With a team of experienced designers and customer service specialists, we ensure every product embodies functionality, comfort, and distinctive Scandinavian aesthetics. Our stores provide immersive experiences, blending colour, texture, and craftsmanship to help customers express their unique identities through fashion and home decor.
Services
Organic Cotton Apparel
Recycled Fabric Collections
Scandinavian Home Decor
Nature-Inspired Designs
Sustainable Fashion
Woven Essentials
Knitted Accessories
Lagenlook Styles
Velour Clothing
Corduroy Outfits
Details
- Year established: 1976
Highlights and features
- We use certified organic and recycled materials in all our products
- Our designs are inspired by global natural landscapes and cultures
- We've specialised in sustainable fashion since 1976
- Our collections combine Scandinavian functionality with artistic expression
- We operate 23 concept stores across Europe and North America
What people say
Vibrant patterns
Eco-friendly materials
Timeless designs
Excellent quality
Unique style
Services
Organic Cotton Apparel
Our organic cotton collections use GOTS-certified materials, offering comfortable, breathable garments free from harmful chemicals. These pieces combine Scandinavian minimalism with bold patterns, appealing to environmentally conscious customers seeking durable, stylish options. Each item supports sustainable farming practices while maintaining modern aesthetics.
Nature-Inspired Designs
Drawing from global natural wonders like Canada's Lake Abraham and the Azores, our designs translate geological formations and ecosystems into wearable art. This approach creates distinctive patterns that tell stories while maintaining functional silhouettes suitable for various body types and ages.
Scandinavian Home Decor
Our homeware range features organic textiles, woven cushions, and curtains that bring Scandinavian warmth to living spaces. Using natural fibres and earthy tones accented with vibrant colours, these products create cosy, eco-conscious environments while maintaining practical usability for everyday life.
Woven Essentials
This collection combines traditional weaving techniques with modern design, producing durable garments in linen-modal blends and corduroy. The pieces offer structured yet comfortable wear, featuring both solid colours and intricate patterns that maintain relevance across multiple seasons.
Knitted Accessories
Handcrafted knitwear includes scarves, beanies, and mittens using organic wool and alpaca blends. These items provide warmth while maintaining the brand's signature colour palette and patterns, offering both practicality and distinctive style for colder climates.
Questions
What materials do you use in your clothing?
We use organic cotton, recycled fabrics, modal blends, and natural wool. All materials meet strict environmental standards while maintaining quality and comfort.
Do you have physical stores outside Sweden?
We operate 23 concept stores across seven countries including Germany, Denmark, Norway, Finland, the UK, France, and the USA.
How does your sustainability initiative work?
Our environmental foundation supports projects like the Sunflowers for UNHCR collaboration, and we maintain eco-friendly production processes across all collections.
What is your return policy?
We offer 30 days from delivery date for returns. Items must be unworn with original tags. Please contact customer service for return authorisation.
How do I find my correct size?
Use our online size guide with detailed measurements. For specific questions, contact our customer service team who can help with individual fit queries.
Do you offer international shipping?
Yes, we ship to most countries. Delivery times and costs vary by location. Standard shipping takes 3-7 business days depending on destination.
Videos
Reviews (4)
Heidi Bolando
Jan 05, 2022
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This review is for the brand, not the shop. The colors and patterns are great but now that I have received my first dresses, I realize that the reason that the models in the photographs wear layers is because the fabric is so thin that you can see through it. Flimsy fabric for the high prices. I am disappointed and will not purchase from here again.
Helga Serengulian
Dec 22, 2021
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The clothes are unique, well made, prices are reasonable and shipping time is what you would do expect under today's circumstances. I read some of the reviews, and here is my rebuttal. The tops and dresses I received were made in Greece, India,..nothing came from China. Yes, the woven cotton fabrics are thin which is appropriate since the pieces are meant to be layered. The website and catalog clearly describes the type of fabric and fiber content. They could not have done a better job.
Returns and refunds take about four weeks.
Returns and refunds take about four weeks.
Mary
Nov 13, 2021
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I have been dreaming of coming here and I finally made it!!!! Dream come true . Friendly staff, beautiful ladies, everything from the catalog and more!
Kevin Vuul Bertels
Nov 11, 2021
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Visited this lovely shop during my visit in NYC, the fabrics and displays were pretty, and the staff is incredibly enthusiastic! Shout out to Laurel, thank you so much!
