Business Details
36 Years
experience
Your Trusted Marketing & Event Agency in Ampthill
Established in 1990, Fusion 2 K has built a reputation as a pioneering full-service agency dedicated to delivering innovative marketing solutions. Our approach centres on fostering close client relationships to craft cohesive, intelligent campaigns that transcend conventional boundaries. By integrating diverse skill-sets in-house, we enhance collaboration and efficiency while maintaining strong partnerships with external agencies to ensure campaign consistency. With over three decades of experience, our expertise spans automotive sector specialism, event production, design innovation, and technology-driven marketing.We combine technical proficiency with creative vision, evidenced by our development of immersive experiences like VR/AR applications and bespoke event equipment. Our commitment to excellence is demonstrated through measurable results, including 66% sales conversion rates for dealer events and the creation of industry-first initiatives such as the Fusion Centre at Millbrook. We maintain rigorous quality standards through transparent processes and continuous post-campaign analysis, ensuring every solution aligns with client objectives while pushing creative boundaries.
Services
Account Planning
Event Production
Design Studio
Dealer Events
VR/AR Solutions
Warehousing
Incentive Travel
Product Launches
Details
- Year established: 1990
Highlights and features
- 30+ years of automotive marketing expertise with industry-leading conversion rates
- Integrated in-house services from design to event production
- Proven track record with major automotive brands like Nissan and Kia
- Innovative approach combining traditional and emerging technologies
- Charitable commitment through partnerships with Alzheimer's Society
Services
Event Production
Our event production team delivers comprehensive solutions from concept to execution. With expertise in budget planning, logistics coordination, and onsite management, we create immersive brand experiences that drive engagement. Our multi-disciplinary approach combines creative vision with technical precision to produce measurable results for automotive and other industry clients.
Design Studio
Catalyst Design Studio offers end-to-end creative solutions including graphic design, 3D modelling, and digital content creation. Our collaborative approach ensures seamless integration with production teams, enabling rapid iteration and technical feasibility. Specialising in vehicle liveries, VR experiences, and exhibition stands, we deliver visually compelling campaigns that align with brand objectives.
Dealer Events
We create impactful dealer events that boost sales conversion through experiential marketing. Our specialist drivers and custom equipment achieve 66% conversion rates, significantly exceeding industry averages. With proven expertise in automotive brand activation, we've delivered over 1000 events across major manufacturer networks.
VR/AR Solutions
Our VR/AR/MR capabilities transform brand storytelling through interactive experiences. From virtual showrooms to product demonstrations, we integrate immersive technology with traditional marketing channels. The design team specialises in creating mixed reality applications that enhance customer engagement and provide innovative sales tools for automotive clients.
Warehousing
Our dedicated warehouse facilities and asset management system ensure operational excellence. With 24,000 sq.ft of storage space and bespoke logistics solutions, we provide seamless inventory management and post-event analysis. Our team optimises supply chain efficiency while maintaining strict quality control for all stored assets.
People
Geoff Mason
Chairman and Founder
Geoff Mason founded Fusion in 1990 after identifying opportunities for innovation in event consultancy. His visionary approach led to groundbreaking initiatives like the Fusion Centre at Millbrook and the Company Car In Action concept. With decades of industry experience, he continues to shape the company's strategic direction.
Questions
What industries does Fusion 2K specialise in?
While we have extensive automotive sector expertise, our capabilities span multiple industries through our comprehensive marketing and event solutions.
How does Fusion ensure campaign consistency?
We maintain consistency through in-house skill integration and collaborative partnerships with other agencies, ensuring cohesive brand messaging across all touchpoints.
What makes your dealer events unique?
Our custom-designed equipment and specialist drivers achieve 66% sales conversion rates, significantly exceeding the industry average of 25-30%.
How do you incorporate technology into marketing?
We utilise VR/AR/MR technologies alongside traditional methods, creating immersive brand experiences that engage modern audiences.
What charitable initiatives do you support?
We actively support Alzheimer's Society through our Fusion Charity Squad, implementing fundraising initiatives aligned with our corporate social responsibility.
Can you handle international marketing campaigns?
Our experience with global automotive brands and incentive travel programs demonstrates our capability to manage international marketing initiatives.
Reviews (2)
Caitlyn Morris
Jan 24, 2020
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Fusion has the best staffing team around! They are all extremely helpful, answer their phones, and even send out cards if we get sick or get hurt!
Dan Seo
Aug 12, 2019
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Took a gamble with them and did not pay off. Many factors including weather came into play yet the follow through with the team did not meet our expectations. Had to call and complain. Ran two large shows and had them shopped more than once. Staff did an "OK" job as another did better. Overall I lost money on both shows. Not even a follow up by the team to thank me for dropping almost 10K with them. Deff. won't be back. Our rep quit during the middle of our gig which did not install a lot of faith. Simply did not hit the mark with us.
