Business Details
15 Years
experience
Your Trusted Digital Marketing Partner in London
Wagada Digital is an award-winning digital marketing agency founded in 2011 with a mission to transform businesses through data-driven, client-centric strategies. Our team of specialists combines technical expertise with creative innovation to deliver tailored solutions in SEO, content marketing, social media, AI integration, and HubSpot optimisation. With a focus on simplicity and measurable results, we partner with clients globally to enhance online visibility, generate leads, and drive sustainable growth. Our approach prioritises deep industry knowledge, ethical practices, and continuous adaptation to digital trends, ensuring clients stay ahead in competitive markets. 
Services
Digital Marketing Strategy
Search Engine Optimisation (SEO)
Google Ads Management
Social Media Marketing
Content Creation
AI Marketing Solutions
HubSpot Integration
Website Development
Digital PR
Training Consultancy
Details
- Year established: 2011
Highlights and features
- We offer over a decade of experience in digital marketing with a proven track record of client success.
- Our team combines technical SEO expertise with creative content strategies for holistic campaigns.
- We implement AI-driven solutions to enhance efficiency and personalisation in marketing efforts.
- Our HubSpot Platinum partnership ensures expert CRM and CMS integration for seamless workflows.
- We prioritise transparent communication and customised strategies aligned with client goals.
What people say
Fantastic results
Highly recommend
Excellent service
Proven expertise
Innovative strategies
Services
Digital Marketing Strategy
We develop custom digital marketing strategies focused on driving organic growth and lead generation. Our data-led approach combines market analysis, competitor research, and audience insights to create actionable roadmaps for long-term success. Clients benefit from measurable KPIs and regular performance reviews to ensure continuous improvement.
Search Engine Optimisation
Our SEO specialists improve website visibility through technical audits, keyword optimisation, and backlink strategies. By aligning with Google's latest algorithms, we help businesses achieve higher rankings and sustainable organic traffic. Services include local SEO, e-commerce optimisation, and content restructuring for improved user engagement.
HubSpot Integration
As a HubSpot Platinum Partner, we configure CRM systems to streamline marketing, sales, and service workflows. Our experts implement automated workflows, custom dashboards, and data migration solutions to maximise ROI. Clients receive ongoing support and training to maintain optimal system performance.
AI Marketing Solutions
We leverage AI tools for content generation, predictive analytics, and campaign optimisation. Our specialists train teams on ethical AI usage while maintaining human oversight for brand consistency. Services include chatbot implementation, automated ad targeting, and data-driven content personalisation to enhance customer experiences.
Content Marketing
Our content strategists create engaging blogs, videos, and infographics that resonate with target audiences. By aligning content with buyer journeys, we improve engagement metrics and establish thought leadership. Services include editorial calendars, repurposing existing assets, and performance analytics for continuous refinement.
People
Cheryl Luzet
CEO
Founded Wagada Digital in 2011 after identifying a gap for transparent, results-driven marketing. With over 15 years in digital strategy, she leads client relationships and agency growth while maintaining industry thought leadership through speaking engagements and publications.
Dee Overfield
Head of Digital
Brings 12+ years of experience in digital transformation projects. Specialises in AI integration and cross-channel campaign management. Recognised for developing innovative strategies that combine technical SEO with creative content to deliver measurable business outcomes for clients.
Daniel Jenkins
Commercial Director
Chartered Marketer with expertise in B2B lead generation and analytics. Oversees client acquisition strategies and performance measurement frameworks. Holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and frequently contributes to industry webinars.
Rebecca Hyde
Digital Transformation Manager
Leads website development projects and HubSpot implementations. With a background in electrical engineering and web development, she bridges technical and marketing requirements to create user-centric digital solutions that align with business objectives.
Charlotte Agg
Content SEO Manager
Specialises in creating SEO-optimised content strategies for non-profits and ethical businesses. With 8 years of experience, she focuses on aligning content with search intent while maintaining brand voice and improving organic engagement metrics.
Questions
What digital marketing services do you specialise in?
We specialise in SEO, content marketing, HubSpot integration, AI-driven campaigns, and Google Ads management tailored to B2B and professional services sectors.
How do you measure campaign success?
We use data-driven KPIs including organic traffic growth, conversion rates, lead quality metrics, and ROI analysis through custom dashboards.
Can you work with international clients?
Yes, we support clients globally with timezone-friendly communication and culturally adapted marketing strategies.
What industries do you work with?
We have expertise in professional services, healthcare, education, technology, and B2B sectors with tailored approaches for each.
Do you offer HubSpot training?
Yes, we provide certified HubSpot training programs and ongoing support packages for teams at all experience levels.
How do you stay updated with digital trends?
Our team dedicates 10% of working hours to continuous learning and participates in industry certifications to maintain cutting-edge expertise.
Videos
Reviews (6)
Anna Kichenside
Mar 15, 2021
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I recently sat in on an SEO workshop. It was 2 hours long and packed with vital info to help you manage and understand your SEO. The host was very welcoming and tailored the content and discussions around each of our businesses which helped to understand SEO in context and relation to each of us. Even though SEO is new to me and I'm learning it, the host explained everything really well, aided with slides and examples for further explanation. If you are new to learning SEO and need some help, I can't recommend Wagada enough and their knowledge within this area. Worth every penny!
Irena-Marie Makowska
Feb 27, 2021
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As a small business needing advice on how to improve my website and digital marketing I was recommended Wagada. I had my initial consultation with Cheryl their CEO, then put in touch with Dan, their senior marketing strategist. I think the most important aspect for me, besides their expert advice, was that they cared - so so important in today's fast moving world. I highly recommend them and will certainly use them again.
Ruth Farenga
Jan 02, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Absolutely incredible company to work with - competent, friendly and fun. It's an absolute no-brainer getting a great SEO agency on board like this - really liked their bigger picture thinking and hands on approach, thanks again to Cheryl and your wonderful team!
Absolutely incredible company to work with - competent, friendly and fun. It's an absolute no-brainer getting a great SEO agency on board like this - really liked their bigger picture thinking and hands on approach, thanks again to Cheryl and your wonderful team!
Ida Iversen
Dec 04, 2020
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I have had nothing but positive experiences with Wagada. I first came across the agency after attending an SEO workshop led by Cheryl in St Albans prior to launching my business. I was impressed, I noted their details and vowed to get in touch when ready. Once launched, the work Dan put in for me on my Google Keywords research project was invaluable. The communication throughout and delivery was fantastic and has really proved effective. This was all achieved through the first national lockdown, and helped the business grow through a difficult time! Most recently, I've just completed some further
Siobhan O'Reilly-Calthrop
Oct 26, 2020
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Positive:Professionalism,Quality,Responsiveness
I've had the pleasure of attending two online workshops run by Daniel whose combination of top knowledge and brilliant people & training skills made it the best training I've experienced for a long while. Wouldn't hesitate to recommend Wagada.
I've had the pleasure of attending two online workshops run by Daniel whose combination of top knowledge and brilliant people & training skills made it the best training I've experienced for a long while. Wouldn't hesitate to recommend Wagada.
Michelle Stacey
Jul 05, 2020
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Thanks Cheryl for an excellent SEO course. It was engaging, informative and the right balance of theory and practice. With just a few tweaks to our own website, we are now appearing in a Google search. Would thoroughly recommend as a course and to any company needing SEO help.
