Business Details
20 Years
experience
Your Trusted Sales and Marketing Partner
Channel Assist is an employee-owned sales and marketing agency dedicated to empowering brands through innovative, results-driven solutions. With over 18 years of experience, we combine deep industry expertise with a passion for excellence, specialising in high-performing sales teams, tailored training programmes, and cutting-edge insights. Our mission is to deliver integrated services that make a measurable difference to brand performance in the retail and consumer landscape. As an employee-owned business, we foster accountability, collaboration, and a shared commitment to client success. Our services include field sales and marketing, merchandising compliance, brand promotion, display installation, and travel retail solutions.We work with global brands to create impactful campaigns, leveraging digital technologies and human connection to drive engagement. Our leadership team brings over 100 years of combined experience, particularly in consumer electronics, ensuring innovative and effective strategies. We prioritise sustainability, considering financial, social, and environmental impacts together. Our culture of continuous learning and development empowers employees to grow professionally while delivering exceptional results for clients.
Services
Field Sales
Merchandising Compliance
Brand Promotion
Display Installation
Travel Retail
Campaign Management
Retail Analytics
Experiential Events
Details
- Year established: 2006
Highlights and features
- We are an employee-owned agency fostering accountability and client-focused innovation.
- Our team has over 18 years of experience in retail and consumer electronics sectors.
- We offer tailored solutions combining digital technologies with proven field marketing.
- We guarantee measurable impact through data-driven retail analytics and compliance.
- Our sustainability pledge aligns client success with environmental and social responsibility.
What people say
Passion and willingness to work hard
Refreshing to work with zero politics
Creative approaches and professionalism
Training was informative and enjoyable
Campaigns smoothly run and well-managed
Services
Field Sales and Marketing
Our field sales teams drive in-store performance through direct customer engagement and data-driven strategies. We specialise in product demonstrations, brand awareness campaigns, and sales optimisation for global brands. With real-time performance tracking, we ensure measurable ROI for clients across multiple retail environments.
Merchandising Compliance
We guarantee brand readiness through comprehensive compliance monitoring and fixture maintenance programs. Our teams ensure consistent brand presentation across 155+ retail locations using real-time issue tracking and rapid remediation processes for optimal visual merchandising standards.
Brand Promoters
Our trained promoters create engaging shopping experiences through in-store demonstrations and customer interactions. We specialise in campaign execution for technology brands, with expertise in training programs and performance management to maximise brand impact.
Display Installation
We manage nationwide display rollouts with precision timing and retailer coordination. Our project management team handles everything from store selection to post-installation reporting, ensuring seamless execution of complex campaigns within tight deadlines.
Travel Retail
We create impactful brand experiences in airport environments through targeted campaigns and trained personnel. Our team specialises in airside project management with compliance monitoring and performance reporting for travel retail brands.
People
Victoria Lipscombe
Founder & Trustee Director
With over 18 years in marketing leadership, Victoria established Channel Assist's employee-owned model to foster collaborative growth and client-focused innovation in retail solutions.
Alain Brissimitzakis
Managing Director
Bringing extensive retail sector experience, Alain oversees strategic operations and client relationships, ensuring delivery of innovative marketing solutions that combine digital and in-store engagement.
Richard Lipscombe
Strategy Development Director
Specialising in long-term business growth, Richard develops strategic partnerships and innovative approaches to field marketing and retail analytics.
Alphy Patel
Service and Data Business Manager
Alphy manages data-driven marketing solutions, focusing on performance metrics and technological integration to enhance client campaign effectiveness.
Karen Anstey
Finance Director
With over 20 years in financial leadership roles, Karen ensures fiscal responsibility while supporting sustainable growth initiatives across all business operations.
Questions
What industries do you specialise in?
We primarily work in consumer electronics, retail, and travel sectors, with expertise in brand promotion and in-store experiences.
How do you ensure campaign effectiveness?
We use real-time analytics and micro-engagement strategies to measure content delivery and optimise performance metrics across retail locations.
Are you an employee-owned business?
Yes, our employee ownership model fosters accountability and long-term commitment to delivering exceptional client results.
How do you handle sustainability?
We implement carbon-neutral practices, electric vehicle options, and community sustainability projects while advising clients on eco-friendly solutions.
What training do your teams receive?
Our Sales Academy provides accredited learning programs and hands-on experience to develop professional growth and campaign expertise.
