Business Details
24 Years
experience
Your Trusted Accountants in Hereford
Apple Accountants was founded in 2002 by David Berkeley, a seasoned professional with extensive experience in finance and industry. Having worked for major companies like Allowrie Foods in Australia and Bulmers in Hereford, David identified a gap in accessible, high-quality accounting support for small businesses. Our team, including Kevin Mansell ACCA and Helen Roberts, combines deep industry knowledge with a commitment to simplifying taxation and financial management. We specialise in delivering tailored accountancy services that mirror the standards large corporations receive, ensuring small businesses can focus on growth without administrative burdens.Our local presence in Hereford is strengthened by active participation in business networks and partnerships with complementary service providers. With over two decades of experience, we prioritise transparency, expertise, and client-centric solutions to meet evolving tax regulations and business needs.
Services
Business Accounting
Payroll
VAT
Company Secretarial
Business Start Up
Specialist Services
Management Accountant Services
Consultancy
Personal Accounting
Self Assessment
Details
- Year established: 2002
Highlights and features
- We offer 20+ years of experience in supporting small businesses with tailored financial solutions.
- Our team includes ACCA-certified professionals with industry-specific expertise.
- We prioritise transparent communication and no-hidden-fee accounting services.
- We provide localised knowledge of Herefordshire's business environment and regulations.
- We combine corporate-level expertise with personalised service for small enterprises.
Associations and certifications
- ACCA
Services
Business Accounting
We provide comprehensive business accounting solutions, including bookkeeping, financial reporting, and compliance management. Our services ensure accurate record-keeping and regulatory adherence, allowing businesses to focus on operational growth while we handle financial complexities.
Payroll
Our payroll services streamline employee payment processes, tax deductions, and compliance with HMRC requirements. We handle salary calculations, payslip generation, and real-time reporting to ensure timely and accurate payments without administrative burdens.
VAT
We simplify VAT registration, return preparation, and submission for businesses. Our expertise ensures compliance with evolving tax laws while optimising reclaim opportunities, reducing errors, and minimising financial risks for clients.
Company Secretarial
Our company secretarial services manage statutory filings, board meeting minutes, and regulatory compliance. We support businesses in maintaining legal standards and governance frameworks efficiently, reducing administrative stress for directors.
Business Start Up
We assist new businesses with financial planning, tax registration, and compliance setup. Our guidance covers funding strategies, budgeting, and regulatory requirements to establish a solid foundation for sustainable growth.
People
David Berkeley
Founder
David founded Apple Accountants in 2002 after 12 years in finance roles at Bulmers and prior experience in Australia. He specialises in supporting small businesses with strategic financial management and tax compliance.
Kevin Mansell
ACCA Accountant
Kevin provides expert accounting services with ACCA certification, focusing on client compliance and financial reporting. His industry experience ensures tailored solutions for businesses across Herefordshire.
Helen Roberts
Accountant
Helen supports clients with payroll, VAT, and bookkeeping services. Her practical approach helps businesses streamline financial processes while maintaining regulatory compliance.
Questions
What accounting services do you offer for small businesses?
We provide business accounting, payroll, VAT, company secretarial services, and startup advisory tailored to small businesses in Herefordshire.
How can you help simplify tax compliance for my business?
Our expertise in HMRC regulations ensures accurate VAT returns, payroll reporting, and corporate tax filings while minimising compliance risks.
Do you support new business formations?
Yes, we assist with business plans, tax registration, and financial setup to establish a strong foundation for startups.
What qualifications does your team hold?
Our team includes ACCA-certified professionals with extensive industry experience in accounting and financial management.
Are your services available locally in Herefordshire?
We operate from Hereford and serve businesses across Herefordshire with in-person and remote support options.
Reviews (3)
Kris Sayer
Dec 18, 2016
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I have used David for a number of years here and have always been greatful for the outstanding service he ALWAYS provides. Would highly recommend and will never go anywhere else.
Kris Sayer @ The jolly good painting company.
Kris Sayer @ The jolly good painting company.
John Brazier
Nov 01, 2016
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David is the most accomplished and approachable accountant I have ever dealt with, precise professional company, honest advice calculated to keep your company accounts running with smooth efficiency.
Nf Ca
Sep 08, 2015
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We have used David at Apple Accountants for some years. he is very precise with everything he does, he is very approachable and he answers all our queries and does our accounts diligently and on time. we can not praise Apple Accountants enough
Richard
newton farm community association
Richard
newton farm community association
