Quantum Marketing

Character is a good word. We certainly believe in it. That's why we recruit it. Plain talking, unpretentious, and commercially savvy individuals - who bring with them bags of know-how and common sense. For clients, this translates into us being an approachable and capable bunch, well versed in combining the right data, tools, and techniques needed to spark something special.

We've seen the tech world move from CD to SaaS, hardware to virtual, on-premise to in the cloud. Throughout all this change we've relied on our extensive know-how, creativity, and experience to deliver some outstanding results for some truly outstanding global brands.

Working with one of the world's best known and leading technology giants is the stuff our creative guys dream of, so you can only imagine the enthusiasm when the opportunity to work with two of them at the same time came along!We worked very closely with the marketing and sales teams of both Google Cloud and NVIDIA, including running joint discovery workshops in the home of global technology, California's legendary Silicon Valley.

However, many businesses we speak to want to target those really hard-to-reach, hard-to-attract, big-hitting clients. Meet account based marketing. It's a way of aligning your sales and marketing teams to identify and appeal to those ideal clients. And the best thing about it? It's the perfect fit with our beloved inbound.

The challenge, of course, is that despite the budgets involved, the results don't always back up initial expectations. ROI can be questionable, and the ability to offer a truly joined-up approach can prove an elusive goal. Which is where it helps to call on expert support.

A seasoned resource able to deliver all the items in a modern marketers toolbox: search, social, email, automation, events, telemarketing etc.; a dedicated demand generation agency that's able to engage with partners of all shapes and sizes, and expand your coverage across different geographies.And yes, we're talking about Quantum Marketing.

But few have subjected the new processes to rigorous testing or ongoing compliance monitoring. Their efforts could be wasted if processes fail and if the Data Protection Officer is unable to demonstrate effective monitoring of compliance, as is required by article 39 of the GDPR. Organisations with distributed sales and marketing departments, or those that use agencies, are at risk of data being used in non-compliant outbound campaigns.