Business Details
3 Years
experience
Your Trusted PR Partner in Weymouth
In The Bag P R is an award-winning, full-service PR and communications agency renowned for its expertise in positioning brands as industry leaders. Our team combines London-style creativity with South West insights to deliver impactful campaigns across food, luxury, and lifestyle sectors. With a focus on tailored strategies, we leverage extensive media contacts, influencer networks, and resources to craft unique campaigns for each client. Our senior leadership team collaborates directly with clients to define brand narratives, ensuring alignment with target audiences.Specialising in traditional and digital PR, media relations, influencer outreach, and event management, we have secured widespread coverage in print, online, and broadcast media. Our CIPR-accredited directors bring decades of experience in corporate communications, strategic positioning, and creative product campaigns. From regional press trips to international media placements, we drive brand equity through data-driven strategies and innovative storytelling.
Services
Public Relations
Media Strategy
Influencer Outreach
Social Media Advertising
Press Trips
Details
- Year established: 2023
Highlights and features
- Award-winning PR specialists with proven national and international media coverage
- CIPR-accredited team specializing in food, luxury, and lifestyle sectors
- Tailored campaigns combining traditional PR with digital and influencer strategies
- Direct collaboration with senior leadership for bespoke brand positioning
- Proven expertise in securing high-profile press features and social media growth
Associations and certifications
- Chartered Institute of Public Relations (CIPR)
Services
Public Relations
Strategic PR solutions for food, luxury, and lifestyle brands. Our CIPR-accredited team crafts narratives that secure media coverage in print, digital, and broadcast platforms. We combine traditional press relations with innovative digital strategies to build brand authority and drive engagement through tailored media pitches, press releases, and thought leadership opportunities.
Influencer Outreach
Targeted influencer campaigns connecting brands with relevant content creators across food, luxury, and lifestyle sectors. We manage end-to-end partnerships with influencers and micro-influencers to generate authentic content that resonates with specific audiences and drives measurable business results through brand collaborations and product placements.
Social Media Advertising
Data-driven social media advertising campaigns on Facebook and Instagram. Our specialists create strategic ad content that builds brand awareness, grows audiences, and increases revenue through optimised targeting, compelling creative assets, and performance analytics to maximise return on investment.
Press Trips
Curated press trips for food and lifestyle brands that create immersive experiences for journalists and media contacts. We organise venue visits, product tastings, and industry events that generate first-hand coverage and foster lasting relationships between brands and key media figures in the hospitality and luxury sectors.
Brand Positioning
Strategic brand development services focusing on market positioning and competitive differentiation. We help luxury and lifestyle brands define their unique value propositions, refine messaging frameworks, and implement cohesive communication strategies that align with business objectives while maintaining industry relevance through continuous market analysis.
People
Sophie Kermani
Director
CIPR-accredited communications expert with extensive experience in television production and corporate media campaigns. Specialises in creative product PR strategies for luxury brands through high-impact events, media relations, and content creation to enhance brand visibility and market positioning.
Pippa Gibb
Director
Former NATO and Lansons Communications professional with expertise in financial services PR. Specialises in strategic brand positioning and media relations for luxury brands, leveraging deep industry contacts to deliver targeted communications strategies that build long-term brand equity and market credibility.
Jessica Williams
Social Media Manager
Marketing expert with 9+ years in social media strategy. Develops impactful digital campaigns combining data-driven advertising with visually compelling content to drive engagement and brand awareness across platforms while managing influencer partnerships for measurable business outcomes.
Lara Jane Thorpe
Commercial Photographer
Award-winning photographer published in Vogue and The Independent. Specialises in creating high-quality visual content for luxury brands, drawing on experience working with renowned photojournalist Steve McCurry to produce striking imagery that enhances brand storytelling across print and digital platforms.
Josh Worthington
Creative Specialist
Food and hospitality content creator with 7+ years in visual design. Specialises in conceptualising creative assets for food brands using Adobe Creative Suite, delivering visually engaging campaigns that align with brand identities while driving digital engagement and market differentiation.
Questions
Which industries do you specialise in?
We focus on food, luxury, and lifestyle brands, delivering tailored PR strategies that combine traditional media relations with digital innovation for maximum brand exposure.
How do you create customised PR strategies?
We collaborate directly with senior leadership to understand brand goals, then develop unique campaigns leveraging our media contacts, influencer networks, and data-driven insights for measurable results.
What PR services do you offer?
Our services include media strategy, influencer outreach, press trips, social media advertising, and brand positioning specifically tailored for food, luxury, and lifestyle sectors.
How do press trips benefit brands?
Press trips create immersive brand experiences for journalists, fostering first-hand coverage and establishing lasting media relationships through curated venue visits, product tastings, and industry events.
Can you handle international PR campaigns?
Yes, we deliver regional, national, and international PR campaigns with proven success securing media coverage across print, digital, and broadcast platforms in multiple markets.
Reviews (1)
Lara Jane Thorpe
Jun 06, 2020
Report
Positive:Professionalism,Quality,Responsiveness
In the Bag are fabulous working tirelessly for all the brands they work with. Increasing customers by getting there products into the top magazines, growing their fan base on social media or working with the best bloggers in their class . I couldn't recommend them enough for the amazing work they do.
In the Bag are fabulous working tirelessly for all the brands they work with. Increasing customers by getting there products into the top magazines, growing their fan base on social media or working with the best bloggers in their class . I couldn't recommend them enough for the amazing work they do.
