Business Details
18 Years
experience
Your Trusted Industrial Marketing Partner
Coda Communications is an industrial B2B specialist marketing agency with two decades of experience serving global manufacturers and IIoT innovators. Founded in 2008 and employee-owned since 2024, we combine deep technical knowledge with digital expertise to deliver strategic marketing solutions. Our team of 40 specialists creates campaigns, digital ecosystems, and brand strategies tailored to the unique challenges of industrial sectors.We operate from our UK base in Poole, Dorset, delivering work across 280+ countries while maintaining long-term client relationships built on trust and collaboration. Our framework of 9 key principles ensures marketing investments directly translate to measurable business growth for clients in complex technical industries.
Services
Strategic Consultancy
Product Marketing
Digital Marketing
Website Design
Branding
Technical Content
PR Services
Film & Animation
CRM Automation
Market Research
Details
- Year established: 2008
Highlights and features
- We specialise exclusively in industrial B2B marketing with 20 years of sector-specific experience
- Our employee-owned structure ensures long-term commitment to client goals and sustainability
- We offer full-service capabilities from strategic planning to digital execution
- Our team combines technical knowledge with creative expertise for complex industries
- We deliver measurable results through data-informed marketing frameworks
What people say
Responsive
Results exceed expectations
Innovative and creative
Understand B2B market
Successful campaigns
Services
Strategic Consultancy
Our strategic consultancy services help industrial manufacturers optimise marketing activity through data-driven insights. We develop multi-channel approaches that enhance brand visibility and deliver high-quality leads. With expertise in complex B2B sales cycles, we ensure marketing efforts align with business objectives while integrating with CRM systems for full funnel visibility.
Digital Marketing
We create targeted digital marketing campaigns that engage industrial audiences across multiple channels. Our services include SEO, content marketing, and social media management tailored to technical industries. By unifying marketing technology stacks and automating processes, we help clients build digital presence and generate measurable ROI from their online initiatives.
Branding
Our branding specialists create compelling brand identities that resonate in the industrial B2B sector. Through comprehensive brand consultancy, we help clients define their values and align them with target personas. We ensure consistent brand messaging across all touchpoints, from visual identity to technical communications, helping manufacturers stand out in competitive markets.
Technical Content
We transform complex technical information into engaging content that positions clients as industry leaders. Our services include creating application notes, whitepapers, and educational blogs. With deep understanding of industrial technologies, we produce content that addresses customer needs while supporting marketing campaigns and enhancing thought leadership.
CRM Automation
Our CRM and marketing automation services optimise client technology stacks for maximum efficiency. We implement systems that track prospect engagement, nurture contacts, and deliver seamless customer experiences. By integrating data management with campaign execution, we help industrial companies improve lead conversion rates and measure marketing effectiveness through actionable insights.
People
Jen Swain
CEO
Jen Swain is an accomplished business leader with 20 years of B2B marketing experience. She leads Dorset's largest employee-owned marketing agency, specialising in supporting global industrial brands. Her strategic vision focuses on combining technical expertise with creative execution to deliver measurable business growth for clients.
Steve Gibson
Client Growth Director
With over 25 years in B2B agency marketing, Steve Gibson manages complex accounts and identifies business opportunities for industrial clients. His expertise in understanding client needs ensures delivery of exceptional results through strategic account management and long-term relationship building.
James Wyatt
Digital Marketing and Strategy Director
James Wyatt leads strategic thinking across teams and clients, transforming insights into action. He specialises in digital direction for industrial brands looking to scale, ensuring marketing efforts drive measurable growth and long-term impact through data-informed strategies.
AD Wilkins
Head of Studio
AD Wilkins oversees all creative output while ensuring brand compliance. With a focus on idea-led creative messaging, they lead the studio team in generating engaging visuals that effectively communicate technical concepts to end users across industrial sectors.
Emma Glazier
Client Services Director
Emma Glazier brings 20 years of marketing leadership experience to her role. She builds high-performing teams and successful client relationships through a commitment to understanding client needs and delivering measurable business outcomes that align with strategic objectives.
Questions
What industries does Coda Communications specialise in?
We specialise in industrial manufacturing, process industries, and IIoT sectors including chemicals, energy, life sciences, and technical manufacturing.
How does Coda Communications approach industrial marketing?
We use our proprietary Marketing for Industry framework with 9 key principles that map investment to impact, combining technical knowledge with creative execution.
What services does Coda Communications offer?
We provide strategic consultancy, digital marketing, branding, technical content creation, PR services, and CRM automation tailored to industrial B2B needs.
How long has Coda Communications been in business?
Coda Communications has been serving industrial clients since 2008, with our founding team maintaining expertise in technical marketing for over two decades.
Is Coda Communications employee-owned?
Yes, since December 2024 Coda Communications has been employee-owned through an Employee Owned Trust, making us Dorset's largest employee-owned marketing communications agency.
How does Coda Communications measure marketing success?
We use data-informed strategies with real-time analytics, CRM integration, and measurable KPIs to demonstrate marketing impact on business growth.
