Business Details
Your Trusted B2B Marketing Partner in London
We are Silver, an independent global B2B brand and marketing agency uniting strategy, creativity, and technology to connect people with inspired ideas. Since our founding, we have specialised in crafting compelling brand stories that build relationships and drive sales growth for clients worldwide. Our approach combines innovative AI technology, smart business intelligence, and creative thinking to deliver award-winning campaigns across industries. With offices in Austin, Birmingham, Boston, and London, our team of experts delivers tailored solutions including brand strategy, account-based marketing, lead generation, video production, web development, and paid media campaigns.Recognised as B2B Agency of the Year, we pride ourselves on creating 'People to People' connections that transform business outcomes. Our proprietary AI solutions suite, Cylvy, provides actionable insights that empower data-driven decision-making throughout the marketing journey. From brand identity development to channel marketing execution, we partner with clients to create belief in their brands and achieve measurable commercial success.
Services
Brand strategy
Account-based marketing
Lead generation
Video production
Web development
Paid media
AI solutions
Highlights and features
- We offer global expertise with local market understanding across four international offices
- Our AI-driven Cylvy platform delivers actionable marketing intelligence and measurable results
- Award-winning track record in B2B campaign execution across technology and finance sectors
- Integrated service model combining brand strategy, digital marketing, and content creation
- Proven success in transforming complex technical messaging into compelling brand narratives
Services
Brand strategy
We uncover unique brand differentiators and create compelling narratives that resonate with target audiences. Our strategic approach combines market analysis, competitor benchmarking, and identity development to build cohesive brand frameworks. Clients benefit from consistent messaging that strengthens market position and drives commercial success through authentic storytelling.
Account-based marketing
Our ABM programs identify key decision-makers and deliver tailored content throughout the buyer journey. We develop custom engagement strategies that align sales and marketing efforts, using data-driven insights to nurture prospects and expand existing customer relationships through measurable, goal-oriented campaigns.
AI solutions
Cylvy, our proprietary AI platform, provides actionable insights across brand performance, content effectiveness, and digital influence. This technology enables predictive analytics, automated content creation, and real-time campaign optimisation, giving clients a competitive edge through data-driven marketing decisions and measurable ROI improvements.
Video production
We produce engaging video and audio content including animations, live-action productions, and podcasts. Our team creates shareable media that simplifies complex messaging, with strategic distribution plans that maximise audience reach and engagement across digital platforms and marketing channels.
Paid media
Our paid media specialists design multi-channel campaigns across search, social, and display platforms. Using audience segmentation and performance analytics, we create targeted ad strategies that maximise visibility and conversion rates while maintaining brand consistency across all touchpoints.
People
Alison Masters
Chief Executive Officer
Former Global CMO of 1Spatial with extensive leadership experience at Oracle and Microsoft. Leads Silver's strategic direction and growth initiatives.
Graham Dodridge
Chairman & Chief Creative Officer
Founder of global B2B agency Gyro, with proven expertise in creating award-winning campaigns for technology giants like Apple and Microsoft.
Katie Walsh
Associate Creative Director
Experienced creative leader shaping brand narratives and visual identities for Silver's technology and finance sector clients.
Adrian Howett
Director of Digital, Martech and Analytics
Leads Silver's technology-driven marketing solutions, specialising in AI implementation and data analytics for campaign optimisation.
Cheryl Newman
Finance Director
Manages financial operations and strategic budgeting, ensuring commercial viability across all client projects and agency operations.
Questions
What industries does Silver Agency specialise in?
We specialise in technology and financial services sectors, with proven expertise in transforming complex technical messaging into compelling brand narratives.
How does Silver integrate AI into marketing strategies?
Our proprietary Cylvy AI suite provides actionable insights throughout the marketing journey, enabling data-driven decision-making and content optimisation.
What makes Silver's approach different from other B2B agencies?
We focus on 'People to People' connections rather than pure B2B transactions, combining creative storytelling with technology to build authentic brand relationships.
Can Silver handle global marketing campaigns?
Yes, with offices in four continents and experience delivering award-winning campaigns for multinational clients like Dell Technologies and Finastra.
What services are included in your marketing solutions?
We offer end-to-end services including brand strategy, account-based marketing, lead generation, video production, web development, and paid media campaigns.
How do you measure campaign success?
We use a combination of engagement metrics, lead conversion rates, and revenue attribution analysis through our AI-powered analytics platform.
