Business Details
14 Years
experience
Expert Intellectual Property Legal Services
Azrights Solicitors is an award-winning intellectual property consultancy specialising in trademark registration, IP audits, and brand strategy. Founded by Shireen Smith, a former in-house lawyer at Reuters, we combine legal expertise with digital business insights to protect and enhance clients' intellectual property. Our mission is to simplify IP law through plain English communication, fixed pricing, and a client-centric approach. With over a decade of experience, we serve businesses globally, offering tailored solutions for trademark protection, copyright issues, and brand development.Our virtual law firm model enables flexible working while maintaining high service standards, supported by a team with diverse industry backgrounds. We focus on delivering value through actionable advice, ensuring clients understand and effectively manage their IP assets in the digital economy.
Services
Trademark Registration
IP Audits & Assessments
Brand Tuned Creation
Copyright Protection
Domain Name Disputes
Details
- Year established: 2012
Highlights and features
- We offer fixed pricing with no unexpected invoices
- Our team combines IP law expertise with digital business insights
- We provide actionable advice in plain English
- We specialise in global trademark registration and brand strategy
- Our virtual firm model ensures flexible, client-focused service
What people say
Reliable services
Helpful insights
Personalised approach
Global trademark expertise
Clear communication
Services
Trademark Registration
We help businesses register trademarks globally, protecting brand identities through comprehensive searches and filings. Our service covers name, logo, and slogan registration across multiple jurisdictions. Clients benefit from our expertise in navigating international IP laws to secure exclusive rights for their brands.
IP Audits & Assessments
Our IP audits identify existing intellectual property assets and recommend protection strategies. We assess trademarks, copyrights, and design rights to strengthen business asset portfolios. This service helps clients understand their IP value and implement effective protection measures.
Brand Tuned Creation
Brand Tuned combines IP law with branding strategy to create distinctive brand identities. We guide businesses through legal aspects of brand development, ensuring trademark availability before visual design work begins. This service prevents future IP conflicts and strengthens brand value.
Copyright Protection
We advise on copyright protection for digital content, software, and creative works. Our service includes infringement risk assessments and licensing agreements. Clients receive practical guidance on protecting original works across online platforms and traditional media.
Domain Name Disputes
We resolve domain name conflicts and cybersquatting issues through legal proceedings or negotiation. Our service covers trademark-diluted domain registrations and brand protection in digital spaces. Clients benefit from our expertise in internet governance frameworks.
People
Shireen Smith
Founder & IP Specialist
Shireen established Azrights after 20 years in IP law, including Reuters in-house counsel experience. She pioneered the Brand Tuned methodology combining legal and branding expertise. Author of multiple IP books, she focuses on making complex legal concepts accessible to businesses.
Questions
What IP services do you specialise in?
We specialise in trademark registration, IP audits, brand strategy, copyright protection, and domain name disputes. Our services cover all aspects of intellectual property law for businesses.
How do you handle international trademark registration?
We assist with global trademark registration through established networks, ensuring protection in multiple jurisdictions while navigating different legal frameworks efficiently.
What makes your legal approach different?
We use plain English instead of legal jargon, offer fixed pricing, and combine IP law expertise with practical business insights tailored to digital environments.
Do you work with small businesses?
Yes, we provide scalable services for micro-businesses through BrandTuned, offering cost-effective IP protection and brand development solutions.
How are your fees structured?
We primarily use fixed pricing to ensure transparency, only charging hourly rates for complex litigation matters requiring court-mandated billing structures.
Videos
Reviews (7)
Steven Theo
Nov 06, 2020
Report
Positive:Professionalism,Quality,Responsiveness,Value
Excellent professional service. Azrights take time to listen to understand your needs and use a language you can understand, especially if you are unfamiliar with the IP process. Highly recommend.
Excellent professional service. Azrights take time to listen to understand your needs and use a language you can understand, especially if you are unfamiliar with the IP process. Highly recommend.
Trisha Scott
Jan 09, 2020
Report
Azrights are an excellent law firm. I would not hesitate to recommend them. Peter Jennings went the extra mile to help me and sorted out my problem quickly and professionally with the right solution. I was also impressed by the plain simple language of their documents. I'm dyslexic and this really helped - minimal 'legalese'! Copyright issues often involve artistes in different genres and it's not unusual to find they have, like me, a reading problem. Azrights recognise this, reflecting their support of their clients. Brilliant company. Brilliant job done. Thank you.
Julia Feuell
Dec 29, 2019
Report
Shireen registered our trade mark in various countries worldwide to protect our brand as we expand globally. We also used the firm for a potential copyright infringement dispute too. We have been happy with the reliability of their services and would recommend them.
Lucy McCarraher
Dec 16, 2017
Report
Shireen and her team have made our business bulletproof in terms of our intellectual property, contracts with suppliers and clients. Their service was personal, friendly, timely and clear. The depth of knowledge and expertise Shireen and the team brought to bear on our business needs was very apparent.
Kim Tasso
Aug 01, 2017
Report
Excellent modern commercial legal service that is good value for money. They're digitally savvy and focused on concise but pragmatic client communication and service. They provided initial advice on design rights and trademarks and steered me in the right direction. Clear pricing, friendly and down-to-earth service and hassle-free renewal prompts.
Kyla McCallum
Oct 08, 2015
Report
Azrights advised me on a range of different legal matters relating to Intellectual Property and confidentiality issues when working with third parties. They prepared and provided me with a number of legal documents for my business that were extremely helpful. My experience in working with them was very professional and informative.
Helen Sanderson
Aug 09, 2015
Report
Azrights went out of their way to understand my business and to create clarity in my terms and conditions. Their expertise is so needed in this world where we need to protect our Intellectual Property that is so easily shared. I highly recommend their services.