Business Details
25 Years
experience
Global Independent Music Distribution Experts
Founded in 2001 by Andrew Reeve, Aardvark Records has established itself as a pioneering force in the independent music industry. Our journey began with a mission to champion Cornish musical talent, overcoming initial industry indifference to build a globally respected brand. As early adopters of digital innovation, we embraced social media, podcasting, and online music platforms long before they became mainstream, enabling us to connect artists with audiences worldwide. Our Fair Trade ethos ensures artists retain creative control while benefiting from higher royalty splits and responsible financial practices.With a diverse roster spanning dance, new age, and meditation music through our Aardvark Dance and Lightfall Records sub-labels, we combine decades of industry experience with a commitment to artistic integrity. Our team's expertise in distribution, publishing, and synchronization services has positioned us as trusted partners for artists seeking global reach without compromising their creative vision.
Services
Music Distribution
Artist Management
Publishing Services
PR Campaigns
Synchronization Licensing
Digital Marketing
Album Production
Radio Promotion
Global Market Access
Copyright Protection
Details
- Year established: 2001
Highlights and features
- We offer artists a Fair Trade-certified partnership with higher-than-industry-average royalty splits
- Our global distribution network reaches key markets in North America, Australia, and Latin America
- We provide comprehensive PR and synchronization services with international media connections
- Our team combines decades of experience in both traditional and digital music industry practices
- We maintain an eclectic yet focused approach to music curation across multiple genres
Services
Music Distribution
Our music distribution network delivers content to major international markets through established digital and physical channels. We specialise in connecting artists with audiences across North America, Australia, Latin America, and Europe while maintaining the UK as our operational base. This service includes strategic market placement and tailored release planning to maximise exposure.
Artist Development
We nurture artistic growth through comprehensive career planning and industry expertise. Our approach combines traditional music business knowledge with modern digital strategies, helping artists develop sustainable careers while maintaining creative integrity. This includes guidance on production, promotion, and performance opportunities.
Publishing Services
Our publishing division protects and monetises musical works through global rights management. We specialise in securing synchronization opportunities across film, television, and digital media while ensuring artists maintain ownership of their intellectual property through transparent accounting practices.
PR Campaigns
We create targeted public relations strategies that leverage our international media connections. Our campaigns focus on securing press coverage, radio play, and digital exposure through both traditional and new media platforms to build artist profiles and audience engagement.
Synchronization Licensing
Our synchronization team specialises in placing music in film, television, and advertising projects worldwide. We negotiate licensing agreements that provide artists with additional revenue streams while strategically aligning their music with appropriate media content to enhance exposure.
People
Andrew Reeve
Chairman & CEO
Music industry veteran with over four decades of experience, Andrew founded Aardvark Records in 2001 after careers in sales, production management, and artist management. His eclectic taste shapes the label's diverse musical direction.
David Koonen
A&R Manager
Electronic music specialist with two decades of production experience, David joined Aardvark in 2014. He brings technical expertise and industry connections from his successful career as a trance and tech house producer.
Questions
How can artists submit their music for consideration?
Artists must use our Guest Book to submit Soundcloud or Bandcamp links along with their promotional materials and social media profiles.
What services does Aardvark Records offer?
We provide distribution, publishing, PR campaigns, synchronization licensing, and international market access for independent artists.
Are there specific genres you specialise in?
While we maintain an eclectic approach, our current focus areas include dance music, new age, and meditation genres.
How does your Fair Trade certification benefit artists?
It ensures higher royalty splits, creative control retention, and responsible financial practices throughout our partnerships.
Videos